Growing a CPG brand gets messy fast. More SKUs, more people, more tools, more decisions. In this episode, I sit down with Brian, co-founder of Peasy, to talk about why most founders feel overwhelmed not because they’re doing too much, but because they don’t have a clear operating system for their business.

Brian shares lessons learned from growing Mustard & Co and how building simple, repeatable systems helped his team stay focused, move faster, and make better decisions as the business scaled. We break down what a CPG operating system actually looks like, where founders should start, and how the right structure creates freedom instead of friction.

If you’re juggling growth, team management, and constant decision-making, this episode will help you step back and build a business that runs with clarity.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.