What are VCs looking for when investing in CPG Brands? I talk with Diana Melencio, partner at XRC Labs on how brands can stand out to VCs, diversity, equity, and inclusion, and how to show your brand can reach $200 million. We also discuss the XRC accelerator program which invests $135k in brands and provides in-kind services.

You can learn more and apply to Cohort 13 here, the deadline is December 12th, 2021. Want to meet the XRC Labs team? You can sign up for office hours here.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.