Do you have a set plan on how to launch into new retailers? If not, this episode is for you. We break down how to plan your first 30-60-90 day selling periods, how to drive traffic to store, increase velocity, and measure data along the way.

I’m joined by Tate Glasgow and Harrai Khalsa, both with extensive CPG sales experience to discuss everything you need to know.

Sponsor: This episode is supported by Promomash, a company that helps CPG brands better plan and execute your trade and promotions plan.

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.