The Holidays are quickly approaching, and you’ve definitely seen the specific holiday displays in store from Halloween to Thanksgiving, Hanukkah to Christmas.

But should you participate in these in-store merchandising displays as an emerging brand? I’ve invited on George Tzafis, who works with emerging brands at Trax to discuss how to build a holiday merchandising plan.

We discuss:

• Which holiday merchandising tactics perform best?
• Is it too late to plan for holiday merchandising?
• What are the top holiday buying events, and for what types of products?
• Should brands invest in custom packaging, custom displays, or both?
• What is necessary to support the rollout of displays? Should you rely on retailers or do it with yourself or any outsourced team?

Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.