132. Overcoming Retail Challenges

The retail landscape is experiencing another whiplash in buyer and consumer behavior. Are you prepared for the changes? Join me for a conversation with Steve Zurek, VP of Advanced Analytics and Thought Leadership for NIQ. We discuss:

  • Post pandemic assortments and what they mean for small brands.
  • Forced trial…or discovery. How supply shortages for the big guys benefits small brands.
  • Knowing your consumer and their worth to the retailer gets your foot in the door.
  • Proving that you’re bringing incremental sales to the category.

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Startup to Scale is a podcast by Foodbevy, an online community to connect emerging food, beverage, and CPG founders to great resources and partners to grow their business. Visit us at Foodbevy.com to learn about becoming a member or an industry partner today.

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