Rebranding is a pivotal move for CPG brands aiming to stay relevant and competitive. However, many rebrands fall short, leading to confusion, lost equity, and missed opportunities.
In this webinar, Avidity Creative explored the common pitfalls that cause CPG rebrands to fail and shared actionable strategies to help ensure a brand refresh leads to success.
Key Takeaways:
- Understood the primary reasons companies pursue rebranding.
- Identified common mistakes that derail rebranding efforts.
- Discovered the elements that contribute to a successful rebrand.
- Learned a step-by-step process to execute a rebrand effectively.
This session was ideal for CPG brand managers, marketing professionals, and business owners who were considering or undergoing a rebrand.
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