This Week in CPG 11/11/24
News from NUFS, Love+Chew, Yellowbird Foods, Blackbird Foods, Mesa de Vida, B.T.R. NATION, Heyday Canning Co, Sweet Loren, Terranean Herbs & Spices and IQBAR.
When it comes to deciding on whether or not a brand is ready to outsource some work, or invest in professional photo content, it can feel pretty intimidating, we get it! We also understand that most brands start with a founder taking iPhone photos in their kitchen somewhere, and that can work for a while (we see you, hustling), but it will also only get you so far along your path.
With this, it’s important to keep in mind that the higher quality and more professional your brand is represented visually, across your digital presence, the more legitimate it looks to potential consumers and buyers. It builds interest and loyalty in a unique way, and affiliates a high quality product along with a brand’s overall identity.
Each brand moves through their steps of growth at a completely different pace, and the biggest piece to that puzzle in making the jump to building your creative content is identifying if you’re financially sound and able to invest in a photographer that understands your needs and goals.
In our experience, it’s incredibly important to find a good partner for your content creation who can move with you as you grow, and completely aligns with your vision.
With Set Creative, we work through a thorough on-boarding process when bringing in a new client to ensure that all parties are on the same page, and genuinely excited to work together! We want to understand every brand’s goals completely so we can hit the ground running, delivering creative content and messaging that helps companies reach their laid out goals.
News from NUFS, Love+Chew, Yellowbird Foods, Blackbird Foods, Mesa de Vida, B.T.R. NATION, Heyday Canning Co, Sweet Loren, Terranean Herbs & Spices and IQBAR.
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