
260. Building It Better the Second Time: Scaling a Smarter CPG Brand
In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than
When it comes to product packaging, UPC codes play a pivotal role. These codes help in product identification, inventory management, and other critical retail functions. But how does the process of creating and placing these codes work? Let’s break it down.
Yes, we can create UPC codes for you. All that’s needed from your end is the number you wish to embed in the UPC. Moreover, our capabilities extend beyond just UPCs. We can craft different types of barcodes based on the provided specifications. It’s essential to inform us about the type of barcode and the information intended for embedding to ensure accuracy.
There might be instances when you have a barcode in your artwork, but you don’t intend to use it. In such cases, you can mark it with “FPO”, which stands for “For Position Only.” This serves as a placeholder, indicating that the final code will replace it.
If your artwork contains an FPO-marked barcode, the pre-press team, upon noticing it, might reach out for clarification. It’s crucial to communicate such specific requirements with the pre-press or sales teams proactively. We have instances where clients require test rolls with FPO printed on their barcodes. Hence, clear communication ensures that the final product aligns with your expectations.
Once we understand your requirements and receive the necessary information, we can create the UPC for you. Instead of sending the UPC for you to place in your artwork, our team will integrate it directly. This approach ensures accuracy and streamlines the process.
UPC codes are more than just lines and numbers on your product; they’re essential for various retail operations. Whether you need a new UPC or have one ready, always review proofs to ensure everything is in order. Remember, clear communication with your printing partner can make the process seamless and efficient.

In this episode of the Startup to Scale Podcast, I sit down with Smári Ásmundsson, founder of NØRSE CØDE and the former founder of Smári Organics. Smári spent more than

News from Khloud, sun noodle, Daddy’s Homemade LLC, Michaels of Brooklyn, Lucky Energy Beverage, Bovita Health, SIMPLi, Tate’s Bake Shop, Create Wellness, Righteous Gelato and Something Sweet.

This is the story of how a former athlete turned frustration into a fast-growing brand known for clean ingredients, full transparency, and products that actually put consumers first.
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