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Top Snack and Dessert Entrepreneurs to Look Out For In 2025
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At Publicity For Good, we are passionate about showcasing entrepreneurs who are redefining wellness and nutrition through innovation, sustainability, and a commitment to healthier living. These purpose-driven founders are revolutionizing snacking with better-for-you snacks, sustainable treats, and functional indulgences—all while making a positive impact on communities and the planet.
Whether it’s sugar-free chocolate, gut-friendly sweets, or allergen-free baked goods, these brands prove that mindful eating and delicious flavors can go hand in hand. If you have a snack or dessert brand that is ready to stand out and make a lasting impact, book a discovery call and let’s start sweetening your media presence.
Discover These Innovative Wellness & Nutrition Entrepreneurs
The wellness and nutrition space is evolving, driven by entrepreneurs who are reimagining the way we eat and nourish our bodies. These founders are creating better-for-you products that prioritize clean ingredients, sustainability, and functionality—without sacrificing taste. From allergen-free snacks to gut-friendly sweets and ethically sourced indulgences, they are proving that food can be both delicious and purposeful. Get to know the changemakers who are shaping the future of wellness through their groundbreaking brands.
Jenifer Shwartz – Founder, Freezcake
Jenifer Shwartz, a pastry chef and mom of six, turned adversity into innovation with Freezcake, the first freeze-dried cheesecake brand. After COVID-19 shut down her wholesale bakery and a severe illness landed her in the ICU, Jenifer discovered a game-changing way to preserve her cheesecakes—freeze-drying. Today, Freezcake is redefining dessert with a focus on sustainability, using recyclable packaging, locally sourced ingredients, and a commitment to ocean conservation through its Turtle flavor. As a Florida-based mompreneur, Jenifer is proving that resilience, creativity, and purpose can transform challenges into a thriving, impact-driven business.
Ginger Frank – Founder, Poppy Hand-Crafted Popcorn
Ginger Frank founded Poppy Hand-Crafted Popcorn in 2014 with a simple mission: to create high-quality, small-batch popcorn using real ingredients while maintaining a flexible, family-friendly career. Armed with a decade of retail experience and a single popcorn machine, she built Poppy into a nationally recognized gourmet popcorn brand, now sold at Whole Foods, The Fresh Market, Williams-Sonoma, and over a thousand specialty retailers. Based in Asheville, NC, Poppy remains committed to sourcing non-GMO corn and keeping production local. Following the devastation of Hurricane Helene, Ginger launched the Asheville Mix Artist Bag to support small business recovery, raising over $100,000 so far with a goal of $1 million. Through Poppy, Ginger blends purpose, passion, and popcorn to make a lasting impact.
Rachel Domb – Founder, Rooted Living
Rachel Domb is redefining the snacking industry with Rooted Living, a sustainable snack brand dedicated to plant-based, nutrient-dense foods in 100% compostable packaging. While studying The Sustainable Business of Food at Northeastern University, she launched Rooted Living to fill the gap in truly clean-label, eco-friendly snacks. Under her leadership, the brand has grown through partnerships with Boxford Bakehouse, Source Green Packaging, and Stacked Commerce, reaching environmentally conscious consumers nationwide. Recognized by the Women Who Empower Innovator Award and Boston Business Journal’s 25 Under 25, Rachel is proving that convenience and sustainability can go hand in hand—one snack at a time.
Addison LaBonte – Founder, Sweet Addison’s
Addison LaBonte is redefining gluten-free indulgence with Sweet Addison’s, a nationally recognized e-commerce bakery specializing in gluten-free, dairy-free cookies and brownies. A former Division 1 soccer player turned entrepreneur, Addison blends her passion for wellness with her love of baking, proving that healthy living and indulgence can coexist. As a gluten-free food influencer (@organicallyaddison) and host of the Organically Addison Podcast, she inspires thousands with approachable recipes, brand collaborations, and insights on entrepreneurship. Based in Dallas, she continues to expand Sweet Addison’s while mentoring others and championing clean, high-quality treats that don’t compromise on taste.
Michelle Carfagno – Founder, The Greater Knead
Michelle Carfagno is reshaping the gluten-free and allergen-free food space with The Greater Knead, a top 9 allergen-free brand specializing in New York-style bagels and soft pretzels. After her family’s Sunday bagel tradition was disrupted by Celiac Disease diagnoses, she set out to create baked goods that are just as fragrant, flavorful, and satisfying as the classics—but safe for all. Since founding the company in 2012, Michelle has remained committed to making mealtime inclusive while giving back to the allergen-free community. Woman-owned and certified gluten-free, The Greater Knead is proving that everyone deserves a seat at the table.
Katie Lefkowitz – Founder, Harken Sweets
Katie Lefkowitz is redefining indulgence with Harken Sweets, a better-for-you candy brand that delivers delicious sweets without the junk. With a background in biopharma and experience launching drugs for chronic diseases, Katie’s approach to health changed after a personal health scare, leading her to explore food as medicine. This journey inspired Harken, where gut-friendly, prebiotic-rich treats like oat milk chocolate and date caramel prove that candy can be both crave-worthy and functional. By challenging Big Candy with real ingredients and smarter formulations, Harken is giving consumers a way to satisfy their sweet tooth—without compromise.
Ben Glass – Cofounder & CEO, The Good Chocolate
Ben Glass is revolutionizing the chocolate industry with The Good Chocolate, a brand dedicated to crafting premium, sugar-free chocolate that doesn’t compromise on taste. A former Division 1 college rower and lifelong athlete, Ben’s passion for nutrition and performance led him to experiment with eliminating sugar from his diet. Alongside co-founder Michael Melnick, he developed a line of rich, indulgent chocolates sweetened with organic, low-to-no-calorie alternatives like erythritol and stevia. The result? A guilt-free chocolate experience that fuels energy, focus, and well-being—proving that great taste doesn’t need added sugar.
Evan Delahanty – Founder & CEO, Peaceful Fruits
Evan Delahanty is on a mission to make snacking better for people and the planet with Peaceful Fruits, a certified B Corp dedicated to sustainable, real-fruit snacks and mental health empowerment. After serving in the U.S. Peace Corps, Evan was inspired to create a business that bridges profit and purpose, supporting ethical sourcing in the Amazon Rainforest while providing full-wage jobs for adults with disabilities. Featured on Shark Tank and now available in over 2,000 stores, Peaceful Fruits is proving that delicious, healthy snacking can make a real difference.
Taylor Clarke – Co-Founder, Amborella Organics
Taylor Clarke is the co-founder of Amborella Organics, the brand behind seed-bearing lollipops that grow into herbs and flowers after being enjoyed. What began as a casual idea with her husband turned into a viral sensation, leading to partnerships with Disney’s California Adventure and Target, where their Frida Kahlo-inspired chili lime watermelon pop launched nationwide. With clean ingredients and biodegradable sticks, Amborella Organics merges food, sustainability, and imagination, proving that even candy can have a lasting impact. While scaling the brand to over 1,700 stores, Taylor considers her greatest accomplishment to be growing her family alongside the business.
Julia Kirouac - NUD FUD / Wild Ones Organics
Julia Kirouac, a mom and Holistic Nutritionist, is on a mission to clean up the food industry through NUD FUD and Wild Ones Organics. Committed to strengthening local manufacturing and food sovereignty, she creates whole-food, gut-friendly snacks that support healthier lives. After becoming a mom in 2022, she has focused on fixing food for babies and toddlers, ensuring they grow up with real, functional nutrition rather than processed options—a mission she has since extended to the greater community.
Watch Out For These Elite Entrepreneurs This 2025!
As we look ahead, these trailblazing entrepreneurs are setting new standards for health-conscious and sustainable food. From allergen-free and plant-based innovations to ethically sourced and functional treats, their brands are leading the charge toward a healthier, more inclusive food industry.
If your brand is built on purpose and flavor, and you’re ready to grow your reach, schedule your PFG discovery call today and join the movement toward a more conscious, crave-worthy future.
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