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This Week in CPG 12/30/24
🛒 Retail Rollouts
🍫 SimplyFUEL Launches Nationwide at Sam’s Club
SimplyFUEL, founded by Mitzi Dulan, has achieved a significant milestone with the nationwide launch of its Chocolate Chip Cookie Dough Protein Balls at Sam’s Club. Dulan, who started her business after making the product for the Kansas City Royals, credits her perseverance and a commitment to quality ingredients for this breakthrough success.
🍪 Good Word Expands Cookies Nationally at Whole Foods
Good Word, founded by Brad Snedden, has grown its presence with a national rollout of its protein-packed Chocolate Chip and Peanut Butter Chip cookies at Whole Foods. This marks a major step for the brand, which began in Whole Foods’ local program in 2019.
🥣 Gourmend Foods Broths Debut at Erewhon
Gourmend Foods, led by founder Ketan Vakil, has launched its Organic, low-FODMAP Chicken and Vegetable Broths in Erewhon stores. The products cater to consumers seeking gut-friendly, flavorful cooking options in premium grocery outlets.
🍪 Fancypants Partners with Walgreens in NYC
Fancypants, founded by Maura Duggan, has landed a partnership with Walgreens, bringing its Chocolate Chip and Salted Caramel cookies to 144 NYC locations. This adds to the brand’s rapid growth, now boasting placement in over 2,250 stores nationwide.
🫙No Days Wasted Launches Wellness Products Across Canada
No Days Wasted, founded by Nishal Kumar, has rolled out its DHM Blend and Hydration Replenisher in Sobeys, Safeway, and Thrifty Foods locations across Canada. The new 5-count boxes strengthen the brand’s presence in over 2,000 retail doors across North America.
🎉 News to Celebrate
🍫 SimplyFUEL Founder Shares Inspirational Journey
Mitzi Dulan of SimplyFUEL shared the story of her brand’s origins, from making protein balls for the Kansas City Royals to celebrating a World Series win and securing a national retail presence. Her candid reflections highlight the challenges of building a successful CPG brand.
🥗 KOOSHY Drives Growth in the Crouton Category
KOOSHY, co-founded by Matt Wachsman and Jonathan W., reported impressive case study results showing a 12% YoY growth in the crouton category. Their premium positioning has successfully attracted new consumers, redefining a traditionally stagnant space.
🍅 Sauz Reflects on a Breakthrough Year
Sauz, co-founded by Troy Bonde and Winston Alfieri, celebrated entering 5,000 stores, achieving top sales velocities, and raising a seed round led by Coefficient Capital. The team credits a relentless focus on quality and innovation for their rapid ascent in the pasta sauce category.
🍍 RIND Snacks Teases 2025 Launches
RIND Snacks, founded by Matt Weiss, teased exciting new retailer partnerships for 2025 as part of a festive holiday update. Known for its innovative fruit snacks, the brand is gearing up for another year of expansion.
🥤 poppi’s Festive Displays Take Over Major Retailers
poppi, co-founded by Allison and Stephen Ellsworth, is spreading holiday cheer with eye-catching displays at Whole Foods, Target, and other major retailers. The brand continues to build excitement around its growing line of functional beverages.
🍌 Fila Manila Plans New Recipe for 2025
Fila Manila, founded by Jake Deleon, announced R&D efforts to improve its Banana Ketchup with enhanced flavor and color. The new recipe is set to hit shelves in early 2025, reflecting the brand’s commitment to continuous innovation.
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