- CPG Weekly News
This Week in CPG 12/16/24
🛒 Retail Rollouts
🦴 Bundle x Joy launches nationwide in Sprouts
Bundle x Joy, founded by Jessica Berger, celebrates the nationwide rollout of its dog food, treats, and superfood stews at Sprouts Farmers Market this October, marking a 3x growth on shelves in 2024. The brand’s Latina-founder-driven mission to improve pet gut health has resonated with buyers, with big thanks to partners Brian Albert and Aimee Dubois for helping bring more joy to the pet section.
🥜 Daily Crunch expands its sprouted snacks to Sprouts locations
Daily Crunch, co-founded by Diane and Laurel Orley and Dan Stephenson, lands in 90 Sprouts Farmers Market locations with five SKUs of their sprouted nut snacks. Long-time Sprouts shopper Laurel Orley expressed gratitude for the collaboration with Green Spoon and the Sprouts team, calling this expansion a dream come true for the brand.
🍺 Nonny Non-Alcoholic Craft Beer heads to BC ski resorts
Nonny Non-Alcoholic Craft Beer, co-founded by Lane and Leigh Matkovich, expands to bars and shops at premier ski resorts across British Columbia, including Whistler Blackcomb and Grouse Mountain. This move ensures visitors can enjoy Nonny’s refreshing brews from “first chair to last call” without compromising their next-day plans.
🍅 Brooklyn Delhi hits Wegmans shelves after years of persistence
Brooklyn Delhi, founded by Chitra Agrawal, debuts its chutneys and sauces at Wegmans Food Markets after a seven-year pitch process. The milestone reflects the perseverance of Chitra and her team in bringing their high-quality, flavorful products to a wider audience nationwide.
🍒 Huxley makes its Target debut
Huxley, founded by Simon Solis-Cohen, enters Target stores in Minnesota, marking a milestone for the nine-month-old superfruit energy drink brand. Founder Simon expressed excitement for this major step, attributing the launch to key partners like Nicole Herbst and James Nikolay for supporting the brand’s growth.
🧀 Smearcase shakes up NYC delivery options with protein-packed FroCo
Smearcase, founded by Joseph R. Rotondo, is now available on Gopuff in New York City, catering to the city’s habitual delivery culture. This innovative frozen cottage cheese, marketed as “FroCo,” provides a healthier alternative to traditional ice cream, making it a go-to for late-night snackers seeking protein-packed options. The brand’s expansion to Gopuff represents a major milestone in its mission to redefine frozen treats for health-conscious consumers.
☕ Chike Nutrition rolls out its new natural protein coffee
Chike Nutrition, co-founded by Jason Hodges and Remy Singh, unveils a new line of naturally sweetened, ready-to-shake protein coffees, featuring flavors like Vanilla Latte and Caffè Mocha, now available online and in Sprouts Farmers Market stores. This clean-label option, sweetened with Reb M and organic cane sugar, combines 20 grams of protein with real espresso, catering to health-conscious coffee lovers.
🤝 Brand Partnerships
🍪 Fancypants teams up with August for sweet period care
Fancypants, founded by Maura Duggan, partners with period care brand August, offering bite-sized cookies in all online orders through December. This collaboration brings high-quality, zero-waste cookies to August customers, showcasing a shared commitment to sustainability and customer delight.
💸 Acquisitions and Investments
🍴 CookUnity acquires Cookin to empower chefs
CookUnity, founded by Mateo Marietti, acquires chef marketplace platform Cookin, expanding its reach to 1,500 culinary creators across the U.S. and Canada. This second acquisition of the year strengthens CookUnity’s position as a leading platform for chef-made meal delivery, broadening access to high-quality meals while boosting earnings for underpaid chefs.
🍷 Full Glass Wine Co. strengthens its portfolio with two acquisitions
Full Glass Wine Co., co-founded by Neha Kumar and Louis Amoroso, completes its 7th acquisition in 17 months with Wine Access and Cameron Hughes Wine, positioning the brand for $200M in revenue by 2025. The move highlights Full Glass Wine Co.’s rapid rise as a leader in the direct-to-consumer wine market, known for its innovative, data-driven approach to enhancing the consumer experience.
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