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This Week in CPG 12/02/24
🛒 Retail Rollouts
🫧 Poppi Joins Walmart’s Modern Soda Set
Poppi, co-founded by Allison and Stephen Ellsworth, joins Walmart’s new Modern Soda Set, making its innovative prebiotic soda more accessible nationwide. This new retail section creates a destination for modern soda brands, offering customers an exciting and health-focused alternative to traditional sugary beverages. The launch represents a significant milestone for Poppi, showcasing its growing influence in the evolving soda category.
🍬 Better Sour Expands to Hy-Vee Stores
Better Sour, co-founded by Isabella H. and Semira Nikou, debuts its vegan gummy candies at Hy-Vee stores across Iowa and Illinois. Known for its tart, globally inspired flavors, the brand proudly shares shelf space with other vegan options in the candy aisle, making its products more accessible to candy lovers looking for innovative and plant-based treats.
☕ Slingshot Coffee Co. Lands at The Fresh Market
Slingshot Coffee Co., founded by Jenny Bonchak, launches its new Chilled Espressos nationwide at The Fresh Market, offering a bold Italian-inspired coffee experience. The unique beverage features pressure-brewed coffee, a smooth crema, and natural sweetness, delivering an authentic espresso flavor conveniently packaged for on-the-go enjoyment.
🚀 New Product Launch
🍎 Sarilla Unveils Spiced Apple Spritzer for the Holidays
Sarilla, founded by Sara Delaney, introduces Spiced Apple Spritzer, a nonalcoholic holiday drink made with organic ingredients and available for nationwide shipping. With a festive blend of apple juice, Rwandan black tea, cardamom, and cloves, the drink offers a healthy, refreshing alternative for holiday gatherings and Dry January. Its light, cider-like flavor, paired with eco-conscious sourcing, makes it a standout addition to seasonal menus.
🌶️ Big Mozz Innovates with New Snack Offerings
Big Mozz, founded by Matt Gallira, unveils new mozzarella snack products, Super Ranch, Flamin’ Mozz, and mozzarella nuggets, reinventing the category with bold flavors. Expanding beyond its popular mozzarella sticks, the brand continues to delight fans with creative and flavorful innovations, solidifying its reputation as a leader in the snack industry.
💸 Acquisitions and Investments
🥇 TUYYO Foods Wins Women Founders Network Competition
TUYYO Foods, founded by Stefanie Garcia Turner, wins the Women Founders Network pitch competition, securing $25,000 to boost marketing efforts. This cash prize is expected to enhance the brand’s reach in both physical retail and e-commerce, supporting its growth in the competitive food and beverage market.
🎉 News to Celebrate
🥥 The Coconut Cult Sees Record Growth After Rebrand
The Coconut Cult, co-founded by Noah Simon-Wadell and James Harkin, becomes the #1 driver of growth in the SPINS Natural Enhanced yogurt category, with a successful rebrand boosting recognition. The updated branding has elevated consumer awareness and engagement, propelling the company to the #7 spot in total yogurt sales nationwide.
🥇 Edna’s Wins Big at International Non Alcohol Competition
Edna’s Non Alcoholic Cocktail Company, founded by Nick Devine, earns Canadian Producer of the Year at the International Non Alcohol Competition, along with multiple medals for its alcohol-free cocktails. This recognition highlights the brand’s dedication to crafting innovative, high-quality beverages and its leadership in the nonalcoholic category.
🍦 Alec’s Ice Cream Earns Customer Praise for A2 Dairy
Alec’s Ice Cream, founded by Alec Jaffe, receives praise for its A2 dairy-based products, allowing more consumers to enjoy ice cream without digestive discomfort. The brand’s commitment to quality and inclusivity is reflected in its growing customer base and industry recognition.
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