- CPG Weekly News
This Week in CPG 12/01/25
🛒 Retail Rollouts
🧴 Soom Foods expands Texas footprint
Soom Foods, co-founded by Amy, Shelby, and Jackie Zitelman, has expanded its tahini distribution in Texas with new placement at H-E-B, joining Whole Foods Market in giving Texans broader access to their high-quality tahini. The move marks a major win for the brand as it secures shelf space in two of the state’s most beloved grocers. From creamy hummus to smoky BBQ sauces, Soom’s tahini is being positioned as a pantry essential for Texan home cooks.
🧃 Little Spoon dominates baby aisle at Target
Little Spoon, founded by Angela Vranich and Ben Lewis, is outperforming multiple established brands at Target just one month after launch, with its Baby Puffs now ranking as the #1 and #2 SKUs in the category. The brand’s Oat Bakes are beating the total bar category average by 50%, and its Mini Meatballs are the top-selling kids’ meatball SKU with 52% higher velocity than the previous leader. This early success underscores Little Spoon’s strong product-market fit with today’s modern parents.
🍫 Hummii goes live on GoPuff in South Florida
Hummii Snacks, founded by Tyler Phillips, has launched its POINTS! Milk Chocolate Crunch Protein Candies on GoPuff in Miami and the greater South Florida region as part of a strategic regional trial. The debut signals the brand’s push into alt-commerce channels to reach more consumers where they shop for quick snacks, while continuing to build its protein-packed candy lineup.
🚀 New Product Launch
🍏 Stem Ciders debuts 0.0% Stem Zero
Stem Ciders, co-founded by Eric Foster and Phil Kao, launched Stem Zero, a 0.0% ABV cider line in Blueberry Lime and Apricot Haze, made with fresh fruit and prebiotic apple cider vinegar. Crafted from the start to be alcohol-free (instead of having alcohol removed), Stem Zero was created to meet growing demand for non-alcoholic craft beverages and has already received strong consumer feedback after an early release at Acreage, the brand’s HQ. A variety pack including a third flavor—Pear—is set to drop in January.
🤝 Brand Partnerships
🌾 Lucky Energy teams up with Brittany Cartwright
Lucky Energy Drink, founded by Richard Laver, teamed up with TV personality Brittany Cartwright to launch “Lucky Farms”, a cheeky campaign that embraces TikTok’s viral ‘ick-free’ dating culture while debuting a new limited-edition flavor: Rawt in Hail Strawberry Lemonade. The flavor, inspired by Cartwright’s Kentucky roots, is tart, sweet, and slightly spicy—mirroring the campaign’s message of rejecting “red flags” and offering energy that’s inclusive, clean, and free of artificial clutter.
🎉 News to Celebrate
🍪 Whoa Dough lands huge holiday order
Whoa Dough, founded by Todd Goldstein, announced a purchase order for over 330,000 units of cookie dough, signaling strong retail momentum heading into the holiday season. The massive order marks a major milestone for the gluten-free, better-for-you snack brand and positions them for a high-velocity Q4.
🎉 Ms P’s Gluten Free celebrates 10 years
Ms P’s Gluten Free, founded by Lisa Marsh, is celebrating a decade in business with Small Business Saturday promotions, holiday stocking stuffers, and continued presence in local Chicago retailers like Mariano’s and Fresh Thyme Market. Though Lisa acknowledges the financial challenges, her gratitude for community support and perseverance shines as the brand looks forward to connecting with fans at the One of a Kind Show Chicago from Dec 4–7.
🥔 Humble Chips keeps sustainability front and center
Humble Potato Chips, co-founded by Alicia and Jeff Lahey, continues to make waves in the snack aisle for their plastic-negative, certified organic approach to potato chips that proves sustainability can scale. From eco-brick recycling efforts to organic seasonings, the brand is building a loyal following by combining environmental impact with craveable crunch.
🍫 Mike and Jen’s Hot Cocoa nearly sells out at Costco
Mike and Jen’s Hot Cocoa, founded by Dean Packingham, is flying off the shelves at Costco, with some locations reportedly down to just two trays before restocking. The viral momentum reflects strong seasonal demand and growing fan love for the rich, clean-label cocoa mix.
Other News
- CPG Weekly News
- CPG Weekly News
- CPG Weekly News
