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This Week in CPG 11/25/24
🛒 Retail Rollouts
⚡ Huxley expands into Target, doubling its retail reach
Huxley, founded by Simon Solis-Cohen, celebrates a major milestone as its Superfruit Energy Drinks hit the shelves of Minnesota’s Target stores. This move doubles the brand’s distribution and cements its reputation as a rising star in the Twin Cities’ beverage scene. After gaining traction in local co-ops and regional chains like Fresh Thyme, Huxley’s innovative energy drinks aim to capture a broader audience with this key partnership.
🐮 Mooski secures Nugget Market shelf space with product improvements
Mooski, led by Robert Broome, has landed in all Nugget Market locations after a year of refining its product and presenting a stronger data story. Once met with hesitation, the brand’s persistence and dedication to quality turned an initial “no” into a decisive “yes.” This achievement underscores the importance of adaptability and building retailer trust in the competitive CPG space.
🍈 Jack & Friends lands placement in Big Y World Class Markets
Jessica Kwong’s Jackfruit Jerky brand, Jack & Friends, now stocks all three flavors across Big Y World Class Market locations in the Mid-Atlantic region. This strategic partnership ensures the brand’s innovative plant-based snacks reach an even wider audience, with prominent shelf placement signaling strong retailer support.
🍃 Tiesta Tea launches loose-leaf tea bins at Sprouts Farmers Market
Tiesta Tea, co-founded by Dan Klein and Patrick Tannous, takes its premium loose-leaf teas nationwide with Sprouts Farmers Market. Known for their bulk food section, Sprouts offers an ideal platform to highlight Tiesta Tea’s mission of making high-quality, all-natural tea accessible. This expansion demonstrates the brand’s growth and alignment with a health-conscious customer base.
🚀 New Product Launch
☕ PKN JOY™ Barista Pecanmilk froths its way into stores
PKN, led by founder Laura Shenkar, introduces PKN JOY™ Barista, a creamy pecanmilk crafted for coffee enthusiasts. Boasting froth-friendly foamability, roasted pecan flavor, and a buttery texture, this plant-based milk delivers sustainability and indulgence in every sip. Available online and in select retailers, it’s poised to elevate coffee rituals nationwide.
🍪 Elavi reinvents cookie butter with a healthier twist
Elavi, co-founded by Michelle Razavi and Nikki Elliott, launches its Cookie Butter Cashew Butter, offering a guilt-free take on the nostalgic spread. Sweetened with dates and packed with protein, this clean-label alternative blends indulgence with functionality, catering to health-conscious consumers looking for “permissible indulgence.”
🩺 Suru shakes up nutrition with blood sugar-friendly Balance Shakes
Suru, founded by Shira Miller, debuts its Balance Shakes in Chocolate Fudge and Vanilla, designed to support blood sugar health. Packed with 20g of plant protein, 6g of prebiotic fiber, and zero sugar, these shakes cater to wellness-focused individuals and those managing specific dietary needs.
🎁 Cafe Aroma celebrates 60 years with a gift-ready espresso blend
Cafe Aroma, led by Ruth Santuccio, unveils Cafe Aroma Especial, a festive, 100% Arabica whole-bean espresso blend. With luxurious tasting notes of smoked caramel and dark chocolate, it’s perfect for holiday gifting and moments of indulgence, packaged in an elegant red box.
🍦 Swee brings viral low-sugar ice cream to Los Angeles
Swee, co-founded by Diogo Valente and Tiago Rebelo, expands its non-dairy, low-sugar ice cream to Bristol Farms locations in Los Angeles. With playful flavors like Caramel Brownie Chunk and Cookie Dough Bliss, the brand combines creamy indulgence with health-conscious innovation.
🤝 Brand Partnerships
🍛 Little Spoon teams up with Brooklyn Delhi for Indian-inspired kids’ meals
Ben Lewis, founder of Little Spoon, partners with Brooklyn Delhi to create the Sunny Butter Chicken Plate. This limited-edition meal introduces young eaters to authentic Indian flavors with a nutritious twist, featuring creamy coconut butter chicken and turmeric veggie poppers.
🧂 Carbone Fine Food spices up the kitchen with Osmo salt collection
Carbone Fine Food, co-founded by Mario Carbone, Rich Torrisi, and Jeff Zalaznick, joins forces with Osmo to launch a chef-inspired salt line. Infused with bold Italian flavors like Tomato Basil and Arrabbiata, this premium collection elevates home cooking with restaurant-quality seasoning.
🌾 Fly By Jing and Lundberg Farms combine bold flavors and sustainability
Fly By Jing, founded by Jing Gao, collaborates with Lundberg Family Farms to launch Sichuan Chili Crisp Jasmine Rice. This innovative product delivers spicy, aromatic flavors with the benefits of sustainably grown, regenerative organic rice, catering to adventurous and eco-conscious food lovers.
💸 Acquisitions and Investments
💧 Bawi Agua Fresca secures $3.5M to scale operations
Victor Guardiola and Jordan Hicks co-founder of Bawi, celebrate a $3.5M seed funding round for Bawi Agua Fresca. Backed by prominent investors, the Austin-based brand aims to expand its operations and continue promoting Latino-inspired beverages to a broader market.
🎉 News to Celebrate
💪 Amrita Health Foods improves production efficiency by 10%
Founder Arshad Bahl announces a 10% boost in production efficiency at Amrita Health Foods through strategic recipe tweaks and larger batch sizes, driving direct improvements in net margins and showcasing the value of self-manufacturing.
🍌 Fila Manila sees a spike in sales amid clean-label demand
Jake Deleon’s Fila Manila experiences increased online sales for its clean-label Banana Ketchup as consumers seek safer alternatives to imported brands banned for questionable additives.
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