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This Week in CPG 11/11/24
🛒 Retail Rollouts
🌱 NUFS’ plant-based snacks land at Sprouts in nationwide debut
Co-founded by Kristine and Jessica Tran, NUFS is bringing its entire plant-based snack lineup to Sprouts stores nationwide for a limited 90-day showcase within the retailer’s innovation set. Shoppers can enjoy all three flavors of NUFS during this exclusive rollout, just in time for holiday snacking and charcuterie board-building.
🍪 Love+Chew’s plant-based cookies hit 500 Whole Foods locations
Plant-based cookie brand Love+Chew, founded by Lauren Chew, expands its retail footprint to 500 Whole Foods stores nationwide. With this launch, the brand introduces five flavors, including the new high-protein Peanut Butter Chip cookie made with upcycled oat flour, catering to the growing demand for high-protein and sustainable treats.
🌶️ Yellowbird Foods heats up Sam’s Club with sauces flying off the shelves
Founded by George Milton, Yellowbird Foods has officially launched in Sam’s Club, and its sauces are already a hit, selling through five pallets before the scheduled launch date. This marks a significant milestone for the brand, making its bold, spicy flavors more accessible to fans across the U.S.
🍕 Blackbird Foods rolls out plant-based pizzas at Ingles Markets
Under CEO Emanuel Storch, Blackbird Foods has introduced a variety of plant-based pizza options at Ingles Markets, including Margherita, Supreme, Kale & Mushroom, and Pepperoni flavors. With this move, Blackbird is meeting the demand for tasty, vegan-friendly pizza options across the Southeast.
🧑🍳 Mesa de Vida’s flavorful sauces land in Fresh Thyme Markets
Founded by Kirsten Helle Sandoval, Mesa de Vida has expanded into Fresh Thyme Markets, bringing its unique cooking sauces to a new audience. The launch includes newly designed labels, with additional retail rollouts anticipated, adding new options for fans of clean, globally-inspired cooking.
🍫B.T.R. NATION launches snack bars at select Whole Foods locations in CA, NV, and AZ
Ashley Nickelsen’s B.T.R. NATION snack bars have made their way into select Whole Foods stores across California, Nevada, and Arizona, broadening the brand’s reach in the West Coast market. This expansion provides Whole Foods shoppers with access to B.T.R. NATION’s signature functional snack bars made with clean ingredients.
🚀 New Product Launch
🥫 Heyday Canning Co. launches a unique holiday cranberry sauce
Co-founded by Kathryn Kavner Woolf and Jaime Lynne Tulley, Heyday Canning Co. has released a limited-time cranberry sauce available nationwide at Whole Foods. This seasonal offering includes whole berries, Diaspora Co. spices, and maple syrup, capturing a homemade feel that reflects the brand’s culinary-driven approach.
🍫 B.T.R. NATION debuts indulgent chocolate cups with a nostalgic twist
Founded by Ashley Nickelsen, B.T.R. NATION has introduced two new SKUs in its chocolate line: the Dark Chocolate Almond Butter Cup and Dark Chocolate Coconut Cup. These products offer consumers nostalgic flavors with a nutritious twist, available in select stores.
🍪 Sweet Loren’s seasonal cookie doughs return just in time for the holidays
Founded by Loren Brill Castle, Sweet Loren’s has reintroduced its popular Chocolate Mint and Gingerbread cookie dough flavors for the holiday season. These seasonal treats are available in the refrigerated section of supermarkets, offering a convenient and delicious option for holiday baking and gifting.
🌿 Terranean Herbs & Spices brings cinnamon sugar blend to Ohio retailers
Ohio-based Terranean Herbs & Spices, founded by Tina Lattouf Chamoun, launches a new cinnamon sugar blend crafted with maple syrup sugar, date sugar, and premium cinnamon. This versatile spice blend is now available at Ohio retailers and online for consumers nationwide.
🍫 IQBAR launches Gingerbread and Peppermint Mocha products for holiday snacking
Founded by Will Nitze, IQBAR celebrates the holiday season with the release of its low-sugar Gingerbread protein bar and Peppermint Mocha IQJOE. These festive offerings bring holiday flavors with a health-conscious twist, now available on the IQBAR website.
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