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This Week in CPG 11/04/24
🛒 Retail Rollouts
🍍 Amazi Foods debuts dried jackfruit in Whole Foods
Amazi Foods, founded by Renee Dunn, has launched its Ginger Lime Dried Jackfruit and Organic Pineapple flavors in Whole Foods Market locations across Southern California, Arizona, Hawaii, and the Mid-Atlantic. This launch is particularly significant for Amazi, aligning with Dunn’s recent move to LA and enabling her to engage both coasts as the company expands. The rollout is a key milestone for the brand, strengthening ties between the U.S. market and its Ugandan supply chain amidst recent logistical challenges.
🐟 Fishwife expands to Target shelves in California
Fishwife, founded by Becca Millstein, is celebrating its rollout in more than 200 Target locations throughout California. Millstein credits the strong partnership with Target’s buying team and broker support for this significant expansion, which marks a new step in Fishwife’s growth into mainstream retail. The company is also celebrating with fresh social media content capturing the excitement around the launch, underscoring its commitment to bringing premium seafood to a wider audience.
💜 Fila Manila brings Ube Spread to Target stores
Fila Manila, founded by Jake Deleon, has officially launched its popular Ube Spread in California Target stores and is also available nationwide online at Target.com. Deleon expressed gratitude for Target’s support in promoting AAPI-owned brands like Fila Manila, and he’s excited to introduce their innovative Ube Spread—a flavor beloved by many—to a larger, culturally diverse consumer base through this Target partnership.
🐷 Pork King Good teams up with Certco Inc.
Pork King Good, founded by Lauren Koston, has joined forces with Certco Inc. to introduce its new Frozen Chicken Puggets—premium chicken nuggets breaded with pork rinds—in Wisconsin’s Woodman’s Food Markets. The gluten-free, low-carb Puggets are designed for a health-conscious consumer base and expand Pork King Good’s footprint in its home state. With this partnership, Pork King Good aims to bring its signature pork rind products to more local shoppers and deepen its roots in Wisconsin.
🥯 Queen Street Bakery’s superfood bagels land in U.S. Whole Foods stores
Canadian-based Queen Street Bakery, founded by Giovanni Angelucci and Tony Ayala, has launched its high-fiber, allergen-free bagels nationwide at Whole Foods Market. Known for its “bagels with benefits,” Queen Street Bakery brings superfood ingredients like protein, iron, and Omega-3s to a market eager for nutritious options. The rollout represents a major milestone for the brand as it introduces its health-focused baked goods to a broader U.S. audience.
🚀 New Product Launch
🥤 Poppi relaunches festive Cranberry Fizz soda for the holidays
Poppi, co-founded by Allison and Stephen Ellsworth, is bringing back its limited-edition Cranberry Fizz flavor to spread some holiday cheer. This seasonal favorite, which initially captivated customers last year, is back on shelves just in time for the festive season. With a unique blend of cranberry and fizzy goodness, Poppi hopes to become a holiday staple for fans looking for a tasty, festive drink option.
🤝 Brand Partnerships
🌶️ Daily Crunch Snacks launches new Sweet Sichuan flavor with Fly By Jing
Daily Crunch Snacks, co-founded by Diane and Laurel Orley and Dan Stephenson, has partnered with Fly By Jing to bring a unique Sweet Sichuan flavor to Whole Foods Market stores nationwide. This exclusive collaboration blends Sichuan chili flakes, sprouted cashews, and crispy edamame for a spicy-sweet experience. With Fly By Jing founder Jing Gao on board, the team aims to introduce a vibrant, culturally inspired product to Whole Foods customers across the country.
💸 Acquisitions and Investments
🧃 The Sarjesa Group acquires BUZZD Nutrition
The Sarjesa Group, founded by Alexandra Daignault, recently acquired BUZZD Nutrition after months of negotiations, bringing the beloved beverage brand in-house to expand Sarjesa’s reach within grocery retail. Daignault noted that this acquisition opens exciting opportunities for Sarjesa in a new product category, aligning with the brand’s mission to capture more grocery shoppers. The Sarjesa team is enthusiastic about the growth potential this acquisition brings and is looking forward to unveiling further developments in the coming weeks.
🌱 IWON Organics enters licensing deal to grow its market reach
IWON Organics, founded by Mark A. Samuel, recently finalized a licensing agreement that will expand its reach with major retail partners, including Whole Foods Market and The Vitamin Shoppe, while also supporting direct Amazon customers. Samuel, who has nurtured IWON’s growth over eight years, sees this licensing move as a pivotal step to scale the brand’s impact. He expressed excitement for the opportunities ahead and gratitude to key partner Hillary Hughes for her integral role in securing this deal.
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