This Week in CPG 10/27/25

10/27/2025
CPG Weekly News

This Week in CPG 10/27/25

🛒 Retail Rollouts

🥘 Mass retail expansion for Indian meal kits

The Cumin Club, founded by Ragoth Bala, Harish Visweswaran, and Kirubhanandan Rajagopal, is expanding into 1,000 stores nationwide—including Sprouts and Walmart—with a lineup of authentic, five-minute Indian meals made using freeze-dried technology. The Chicago-based brand, known for preserving traditional Indian flavors using modern techniques, will now offer four of its best-selling dishes in Sprouts—Dal Tadka, Paneer Tikka, Palak Paneer, and Dal Makhani—while Walmart will carry Dal Tadka and Paneer Tikka in 270 locations. Each product is crafted in India and free from preservatives and excess sodium, aligning with The Cumin Club’s mission to bring fresh, regional Indian cuisine to U.S. shoppers looking for fast, flavorful meal solutions.

🧃 Daily Greens juice shots go nationwide

Vitaminis, founded by Leslie Danford, just launched its Daily Greens juice shots in Sprouts stores across the U.S., bringing its grab-and-go wellness boost to refrigerators coast-to-coast. Previously available online and in select retail outlets, Vitaminis is now available in the refrigerated vitamin section of Sprouts, offering consumers a quick, convenient way to boost daily nutrition. The expansion signals growing demand for functional wellness shots that are both low-sugar and clean label, as Vitaminis continues to tap into the health-conscious shopper.

💪 Protein-packed drinks test the waters at Costco

SEEQ, co-founded by Ben Zaver and Hannah Perez, just landed its #1 flavor on Costco.com in a pivotal test launch that could pave the way for nationwide in-store placement. Currently live on Costco’s website, the placement represents an important opportunity for the clear whey protein brand to prove demand at scale. If successful, SEEQ could become a staple in Costco warehouses, where value-driven health products thrive. The brand is encouraging its community to show support through purchases and reviews as part of this crucial test phase.

🚀 New Product Launch

🍰 Clean-label pie crust with indulgent flavor

JusRol, led by Senior Brand Manager Hilary Weinstein, is bringing indulgence and clean ingredients together with the launch of its reformulated Rich & Buttery Pie Crust, made with real butter and RSPO-certified palm oil. The new crust is the first reformulated product since the brand’s recent rebrand with agency Olio, which also includes a bold new visual identity and modernized packaging system. JusRol, already in over 15,000 stores nationwide, is positioning itself as an accessible premium player in refrigerated dough, emphasizing joy, convenience, and better-for-you ingredients.

🥣 High-protein oats reimagine instant breakfast

Dawnbreaker, founded by Scott Turner and Nick Lagonia, is shaking up breakfast with high-protein, low-sugar instant oats that debuted at Pop Up Grocer in NYC and are now available DTC and in retail. Designed with the modern, health-conscious consumer in mind, Dawnbreaker packs 16g of protein into each cup, using organic gluten-free oats and no added sugars. With a sleek, playful brand and a performance nutrition angle, the startup is aiming to modernize oatmeal for a generation that demands taste and function.

🍝 Simmer sauces bring Carbone flavors home

Carbone Fine Food, founded by Mario Carbone, is launching a first-of-its-kind line of Italian Simmer Sauces—Cacciatore, Fra Diavolo, and Bolognese—designed for quick, protein-packed meals at home. Each sauce is made with 100% Italian tomatoes and no added sugar, offering restaurant-quality meals in under 30 minutes. Merchandised in meat and seafood sections, the sauces are engineered to elevate protein-centric dinners and tap into the growing demand for flavorful, high-protein meal solutions, especially among GLP-1-conscious shoppers.

💊 One-scoop wellness rooted in Ayurveda

Jiggies, founded by Monish Sabnani, has officially launched as an all-in-one wellness powder combining 53 science-backed nutrients into one citrusy, Ayurvedic-inspired scoop. Formulated with modern scientists and Ayurvedic practitioners, Jiggies is designed to replace crowded supplement routines with one refreshing drink that supports immunity, energy, digestion, and more. Available in both sachets and bulk pouches, the brand emphasizes taste, convenience, and long-term health—earning praise for its Eurofins-tested, doctor-formulated blend.

💸 Acquisitions and Investments

🥟 Whole Foods backs dumpling brand with local loan

Laoban Dumplings, founded by Patrick Coyne and Tim Ma, secured a local producer loan from Whole Foods Market and will be featured at the new Daily Shop opening in Arlington, VA. The loan supports the brand’s continued retail growth and local production as it brings restaurant-quality dumplings to freezer aisles. Longtime partners of Whole Foods, Laoban is using the funding to expand capacity and visibility just in time for its appearance in Whole Foods’ innovative Daily Shop format, aimed at blending grocery and grab-and-go experiences.

🍫 Sweet victory at Hy-Vee's pitch competition

Nebula Snacks, founded by David Jacobowitz, took first place at the Hy-Vee Opportunity Summit and will soon land on Hy-Vee shelves across the Midwest as part of their Smile program. The Iowa-based summit brought together 70 promising food startups, and Nebula’s low-sugar, indulgent snacks impressed enough to earn them retail placement. As the brand works through the onboarding process, its Midwest debut is part of a larger strategy to expand its retail footprint and disrupt traditional candy with better-for-you options.