This Week in CPG 10/21/24

🛒 Retail Rollouts

💧 No Days Wasted expands to Canada with Whole Foods

No Days Wasted, founded by Nishal Kumar, launched its Hydration Replenisher in Whole Foods Markets across Canada, expanding its reach beyond e-commerce. This marks a major milestone for the brand, which aims to provide low-sugar hydration blends packed with electrolytes, magnesium, and essential vitamins for muscle recovery. The partnership with Whole Foods aligns with the company’s mission to support active lifestyles, helping consumers maximize life’s moments by staying hydrated and feeling their best. This retail rollout signifies No Days Wasted’s shift toward a broader omnichannel presence across North America.

🥟 Bowlcut secures Target and Central Market spots

Bowlcut, founded by Crystal Ung, is now available in 50 Target stores and Central Market locations, marking a significant retail expansion for the brand. Known for its bold, authentic sauces, Bowlcut’s growing retail presence signals increasing demand for versatile, flavorful products that enhance everyday cooking. This rollout allows Bowlcut to reach a wider audience, bringing its innovative flavors to more kitchens across the country.

🥟 Laoban Dumplings shines in Whole Foods Trends for 2025

Laoban Dumplings, co-founded by John Coyne and Tim Ma, has been highlighted in Whole Foods Market’s Top Ten Product Trends for 2025, underscoring the brand’s popularity in the ever-growing dumpling category. Known for its innovative takes on traditional dumplings and bao buns, Laoban continues to attract consumers with unique flavors and high-quality ingredients. Being featured in this trends report showcases Laoban’s ability to blend cultural roots with contemporary appeal, solidifying its place in the modern food landscape.

🍯 Tal's hits shelves at New Seasons Market

Tal’s, founded by Tal Garden, is now available at New Seasons Market, a new retail partnership that highlights the brand’s ongoing expansion. The move brings Tal’s delicious, health-focused products to a broader audience of “foodies” in Oregon, with the brand eager to be a standout vendor for the market. Tal’s founder celebrated this new partnership, expressing enthusiasm for introducing more customers to their unique flavors and high-quality products.

🚀 New Product Launch

🥥 Offshoot Brands debuts Fresh Face Foods at global show

Offshoot Brands introduced Fresh Face Foods at the IFPA Global Produce & Floral Show, showcasing its new lineup of produce-forward products. The launch features innovative coconut trail mixes under the Genuine Coconut label, with four flavor combinations like “Cherry on Top” and “Piña Colada.” Additionally, Fresh Face Foods is debuting two premium ready-to-eat artichoke heart varieties, staying true to the brand’s mission of bold exploration in flavor and nutrition. The launch signals Offshoot Brands’ dedication to expanding its portfolio with fresh, high-quality products that cater to health-conscious consumers.

💸 Acquisitions and Investments

👶 Lil' Gourmets seeks growth with crowdfunding campaign

Lil’ Gourmets, founded by Shibani Baluja, has launched its first crowdfunding campaign on Wefunder to fuel its mission of delivering veggie-rich, fresh baby food. The brand aims to provide parents with convenient, organic meal options that introduce young children to adventurous eating habits. With a supply chain ready to scale, Lil’ Gourmets plans to use the funds to expand its reach, bringing its unique products to more families across different geographies. To support click the link below.

LINK:https://lnkd.in/gUQnf9efhttps://wefunder.com/lilgourmets

🎉 News to Celebrate

🍫 Wellious celebrates HealthyGirl collab success

Wellious, founded by Sean Hall, celebrated the overwhelming success of its HealthyGirl x Wellious limited edition flavor, which saw tens of millions of organic views and rave reviews from customers. With numerous influencer endorsements, press mentions, and repeat buyers, the collaboration generated significant buzz, underscoring the brand’s popularity. Customers have particularly praised the protein powder’s taste, marking a big win for Wellious and its continued efforts to innovate in the wellness space.

🌎 Whole Foods Market reveals Top 10 Food Trends for 2025.

Whole Foods Market released its 10th annual trends report, highlighting the top food trends set to define 2025. The trends include:

1. International Snacking:

Brands that must try: Daily Crunch and Fly by Jing Sweet Sichuan Sprouted Cashews, Aaji’s Tomato Lonsa Original Recipe, Dang Mango Sticky Rice and Thai Chili & Lime Thai Rice Chips, Confusion Snacks Chili Masala Popcorn, Whole Foods Market Plantain Tostones, Siete Grain Free Hint of Mexican Vanilla Chocolate Chip and Grain Free Fresas con Crema Cookies, Sosi’s Spinach Jalapeno Armenian Yogurt Dip, Tamalitoz by Sugarox Divine Watermelon Mexican Candy and Chili Pops, CHUZA Spicy Mango , Yaza Labneh Za’atar & Olive Oil, Geem Korean Seaweed Chips.

2. Ever-Adaptable Dumpling:

Brands that must try: MìLà Pork Soup Dumplings, Laoban Mala Beef Dumplings and Chinese Style BBQ Pork Bao Buns, House of Yee Miso Jade Vegan Dumplings, Plant Up Asian Dumplings and Shawarma Bites, Jaju Sweet Potato and Caramelized Onion Pierogi, Baozza! Pepperoni Pizza Bao Buns, Himalayan Momo Paneer and Vegetable Dumplings, 365 by Whole Foods Market Basil Pesto Plin, 365 by Whole Foods Market Chick’n Naan Bites, Fillo’s Bean Salsa Verde Walking Tamales, Mimi Cheng’s Chicken Parm Dumplings.

3. Crunch: Texture of the Moment:

Brands that must try: Daily Crunch Turmeric & Sea Salt Sprouted Almonds, GoodSAM Crispy Crunchy Pineapple Chips, Fly By Jing Chengdu Crunch, Whole Foods Market Organic Spicy Sesame Garlic Crunch, 365 by Whole Foods Market Lemon Tahini Crunch Chopped Salad Kit, 365 by Whole Foods Market Freeze-Dried Strawberries and Mangoes, Brad’s Balsamic Salad Snack, Madly Hadley Coconut Bacon Bits and Pistachio Crumble, Life Raft Treats® Not Fried Chicken® Ice Cream, Popadelics Crunchy Mushroom Chips Trippin’ Truffle Parm, Freezcake Freeze-Dried Cheesecake Bites.

4. Hydration Hype:

Brands that must try: Skratch Labs Strawberry Lemonade Hydration Sport Drink Mix, Cocobear Organic Raw Coconut Water, Local Weather Wildberry, Pricklee Cactus Water, KOR HYDRATE Superfood Quench Organic Sports Drink, BruMate Era 40oz Leakproof Straw Tumbler, Once Upon a Coconut + Watermelon, Harmless Harvest Organic Sparkling Coconut Water, True Nopal Cactus Water.

5. Tea’s Time:

Brands that must try: Heritage Kulfi Cardamom Chai Ice Cream, Kola Goodies Sri Lankan Milk Tea Latte, One Degree Organic Foods Coconut Hibiscus Tea Infused Granola, Twrl Jasmine Pu’erh Milk Tea, Camellia Grove Kombucha Oolong Tea Kombucha, Whole Foods Market Bakery Figgy Foggy Chantilly Cake, Whole Foods Market Bakery Vanilla Earl Grey Scone, Van Leeuwen Blue Jasmine Tea Ice Cream Bars, Remedy Organics Super Chai Fuel, Bubbies Milk Tea Mochi, Big Heart Tea Co. Minty Blue Herbal Tea, teapigs Cold Brew Peach & Mango, Maté Party Sparkling Yerba Mate.

6. Next-Level Compostable:

Brands that must try: SIMPLi Regenerative Organic Certified Gigante Beans, Whole Foods Market Organic Steeped Coffee Single Serve Compostable Coffee Bags, Alter Eco Classic Dark Chocolate Truffles, Compostic 100% Home Compostable Cling Wrap, Coyotas Organic Cassava Tortillas, PACHA Sourdough Sprouted Buckwheat Bread.

7. More-Sustainable Sips:

Brands that must try: Patagonia Provisions + Deschutes Kernza Lager & Kernza Non-Alcoholic Golden Brew, Brooklyn Brewery Fonio Rising Pale Ale, New Belgium Fat Tire Ale, Allagash White Belgian-Style Wheat Beer, Athletic Brewing Co. Free Wave Hazy IPA and Run Wild IPA, Firestone Walker Brewing Company Mind Haze IPA, Bonny Doon Vineyard Carbon…nay!, Harthill Farms Pinot Grigio, Tablas Creek Vineyard Patelin de Tablas and Patelin de Tablas Blanc.

8. Sourdough Stepped Up:

Brands that must try: Bionaturae Organic Sourdough Spaghetti, Jesha’s Sourdough Pancake & Waffle Mix, Wasa Swedish Style Sourdough Crispbread, Whole Foods Market Bakery Pumpkin Turmeric Sourdough, Rudi’s Gluten Free Sourdough Texas Toast with Garlic, Berlin Natural Bakery Old Fashioned Sourdough Spelt Bread, Base Culture Sourdough, Essential Bake-at-Home Sourdough, Patagonia Provisions Sourdough Sea Salt Organic Crackers, Pinsa Love Artisan Pepperoni and Pesto Mushroom Pinsa.

9. Plant-Based Aquatic Ingredients:

Brands that must try: Atlantic Sea Farms Sea-Chi and Seaweed Salad, Copina Co. Passionfruit Sea Moss Refresher, Barnacle Foods Alaskan Sea Verde Kelp Salsa, MaryRuth’s Sea Moss Gummies, Simply Organic Sea Lettuce Finishing Salt, Umaro Applewood Smoke Sea Moss Bacon, Homiah Sambal Chili Crunch, Kamuni Creek Mango Seamoss.

10. Protein Power-Up

Brands that must try: Whole Foods Market Caribbean Style Protein Frozen Vegetable Blend, Painterland Sisters Organic Skyr Yogurt Meadow Berry Yogurt, FOND Bone Broth, 365 by Whole Foods Market Kale & Spinach Egg Bites, 365 by Whole Foods Market Hot Smoked Atlantic Salmon Snack Cubes, Good Culture Cottage Cheese, organic girl protein greens, Force of Nature Beef Ancestral Blend and Bison Ancestral Blend, Eel River Organic 100% Grass-fed Primal Blend, Diestel Family Ranch Primal Blend Ground Turkey with Turkey Heart and Liver, Bob’s Red Mill Organic Protein Oats.

The report emphasizes growing consumer preferences and emerging innovations, encouraging brands to explore these trends in the coming year. 

Source: https://media.wholefoodsmarket.com/whole-foods-market-forecasts-the-top-10-food-and-beverage-trends-for-2025/

Other News

News from Amazi Foods, Daily Crunch Snacks, Fishwife, Fila Manila, Queen Street Bakery, Poppi, Pork King Good, The Sarjesa Group and IWON Organics.
News from Bumpin Blends Smoothie Cubes, Pitaya Foods, Soom Foods, Ghia, Belgian Boys, Hotpot Queen, Fancypants, Laoban Dumplings, RIND Snacks, Liquid Death, Twrl Milk Tea, BEHAVE Candy and Essie's Heart Healthy DELISH.
News from AubSauce, Paradise, Sauz, Blackbird Foods, Diana’s, Fruit Friends, Atomo Coffee, Actual Veggies, BāKIT Box and LEXINGTON BAKES.

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