This Week in CPG 10/13/25

10/13/2025
CPG Weekly News

This Week in CPG 10/13/25

🛒 Retail Rollouts

🫓 Arya Rotis hits Sprouts nationwide in first national retail rollout

Arya Rotis, founded by Shridhar “Shri” Patel, has landed nationwide at Sprouts, marking the brand’s first-ever national rollout. This milestone is a major leap for the family-owned brand, known for its clean-label Indian flatbreads made with simple, authentic ingredients. The launch comes after years of community building and support, and it positions Arya to reach new audiences hungry for culturally rooted, better-for-you foods.

🫖 Waku returns to its roots with Whole Foods expansion across New England

Waku, co-founded by Juan Giraldo and Nicolás Estrella, is now stocked across all Whole Foods locations in New England, marking a homecoming to the region where the brand first launched. Waku, a tea brand rooted in traditional Ecuadorian recipes and wellness benefits, continues to grow its retail footprint thanks to strong partnerships and regional fan support. The team credits this milestone to their loyal New England community and Whole Foods’ belief in mission-driven products.

🥒 Hummus Goodness expands to Meijer with fan-favorite Pickle Hummus

Hummus Goodness, founded by Hannah Awada, has secured shelf space at all Meijer locations for its Pickle Hummus—a cult-favorite flavor made with McClure’s Garlic & Dill Pickles. This marks the first major retail rollout for the product since its debut in 2023. The unique mash-up brings a briny, bold take on the traditional Mediterranean dip and reflects the brand’s commitment to freshness, local partnerships, and flavor-forward innovation.

🌰 Fortune Favors pecans roll out to 60 H-E-B stores across Texas

Fortune Favors, co-founded by Eric Rupert and Jess Benish, is now available in 60 H-E-B stores throughout Texas. The launch is a significant moment for the pecan-focused snack brand, which has been eyeing H-E-B as a dream retail partner. With the help of Epic Sales Partners and a growing retail network, the team is positioning 2025 as the #YearofthePecan, aiming to bring their clean, crunchy offerings to a broader fanbase across the Southwest.

🥤 Seal the Seasons smoothie pouches launch at Schnucks in MO and IL

Seal the Seasons, co-founded by Alex Piasecki and Patrick Mateer, is expanding into Schnucks Markets across Missouri and Illinois with four new smoothie flavors. Known for their commitment to local sourcing, the brand’s latest innovation uses regionally grown fruit to deliver convenient, ready-to-blend smoothies. This move helps bring functional, frozen wellness to more households while staying rooted in their mission of supporting local farmers.

🌮 Santana Snacks hits shelves at Mother's Market & Kitchen

Santana Snacks, founded by Victor Macias, is now available at Mother’s Market & Kitchen, a key milestone for the Latin-culture-inspired snack brand. In just six months, Santana Snacks has grown to 200+ retail doors and landed its first DSD partnership. With clean ingredients and bold flavors, the brand continues to connect cultura with better-for-you snacking in a space that celebrates natural foods.

🍬 Better Sour drops Tart Cherry Gummy Stars exclusively at Sprouts

Better Sour, co-founded by Isabella Hughes and Semira Nikou, has launched its new Tart Cherry Gummy Stars exclusively at Sprouts nationwide. Developed over two years with inspiration from Georgia’s tart cherry juice and U.S.-grown Montmorency cherries, this flavor is the latest addition to their culinary-inspired candy lineup. Known for bringing tangy global fruits to the candy aisle, Better Sour continues its mission of reimagining sweets for grown-up palates.

🍹 Just Made debuts 21 new wellness items across multiple categories

Just Made, founded by Norka Nimocks, is introducing 21 new items spanning margarita mixes, functional Refreshers, and new entries in its wellness shots, smoothie bowls, and lemonades—debuting at IFPA in Anaheim. This marks the brand’s biggest innovation push since its launch and stays true to its mission of offering cold-pressed, tropical-ingredient-based wellness products while supporting the communities where its ingredients are sourced.

🤝 Brand Partnerships

🧃 FABRIC donates 100% of launch proceeds to Protect Our Winters

FABRIC, founded by Haylee Jordan, Tom Eddleston and Anthony Bradley, is partnering with Protect Our Winters (POW) by donating 100% of proceeds from its first 10,000 cans of its debut beverage, Clarity, to the climate nonprofit. The launch sets a high bar for purpose-driven business in the CPG space, combining outdoor-inspired mental health advocacy with bold climate action. With crisp, functional formulations and a “Unfk tmrw” ethos, FABRIC aims to show that mission and margin can go hand in hand.