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This Week in CPG 09/08/25
🛒 Retail Rollouts
🥣 The Real Cereal Company expands into six major retailers this September
The Real Cereal Company, co-founded by Daniel Abramovich and Tom Binder, is hitting shelves this month at Fresh Thyme Market, Harmons, Raley’s, Lunds & Byerlys, Roche Bros., and Coborn’s. This strategic retail rollout marks a major milestone for the brand as it brings its clean-label cereals into high-traffic grocery chains across the U.S., increasing visibility and accessibility for health-conscious shoppers.
🟣 Narra secures shelf space at Whole Foods across four states
Narra, co-founded by Victoria Reyes and Miggy Reyes, has launched its full latte lineup—including an exclusive Ube Vanilla Latte—across Whole Foods stores in SoCal, Arizona, Nevada, and Hawaii. This rollout signals a huge win for the culturally inspired beverage brand, elevating its retail presence while introducing shoppers to its signature dairy-free Filipino-inspired lattes, crafted with clean ingredients and bold flavors.
🍩 Oat Haus debuts its first fall seasonal at Whole Foods Market
Oat Haus, co-founded by Ali Bonar, Eric Katz, and Ari Schraer, just dropped its first-ever fall seasonal, Apple Cider Donut Granola Butter, exclusively at Whole Foods Market. The limited-time flavor brings autumn vibes to shelves nationwide and deepens the brand’s footprint in retail, offering a festive twist on its cult-favorite spread.
🐔 Laoban Dumplings launches new frozen item nationwide at Whole Foods
Laoban Dumplings, founded by Patrick Coyne and Tim Ma, launched Taiwanese Popcorn Chicken as their 10th SKU at Whole Foods Market nationwide. This marks a major achievement in the brand’s continued growth in modern frozen Asian cuisine, offering crispy, soy-marinated chicken paired with a soy garlic sauce—ready in just 8 minutes in the air fryer.
🚀 New Product Launch
🍊 Blind Tiger unveils zero-proof Grapefruit Fizz cocktail
Blind Tiger, founded by Rebecca Styn, debuted its low-calorie, low-carb Grapefruit Fizz zero-proof cocktail inspired by the Paloma and classic Fizz.. Crafted with ruby grapefruit, lime, and a tequila-style sparkle, the vibrant new release is naturally sweetened with Stevia Reb M and adds a fresh, bubbly option to Blind Tiger’s award-winning non-alcoholic lineup—now available online and coming soon to select retail.
🥄 Virtue Foods launches clean-label granola in reusable shaker format
Virtue Foods, founded by Tom Panacci, launched its 1lb clean-label Shaker Granola—free of seed oils, processed sugars, and nuts—now available on Amazon. Designed with convenience and freshness in mind, the granola is packaged in a reusable shaker container and initially built a following through wholesale to cafes, schools, and universities before entering the direct-to-consumer space.
👶 Beyond the Bib introduces veggie-forward sauces for toddlers
Beyond the Bib, founded by Jill Weissman, introduced a line of veggie-packed toddler sauces and dips designed to make everyday meals more nutritious and kid-approved. Made without added sugars, salt, or artificial additives, the sauces—available in flavors like Tomato, BBQ, Thai Coconut, and Sweet Mustard—aim to help busy parents serve healthy meals while encouraging toddlers to expand their palates; the brand recently won the Amazon/Enthuse Foundation General Grant.
🍞 Kooshy debuts sourdough breadcrumbs in Costco Midwest
Kooshy, co-founded by Jonathan W. and Matt Wachsman, launched its sourdough panko Italian breadcrumbs in a 35oz can exclusively at Costco Midwest locations. With a clean-label formula—no GMOs, no sugar, and no seed oils—this marks Costco’s first-ever breadcrumb listing and expands Kooshy’s sourdough-based pantry line, joining its popular croutons on shelf just in time for fall cooking season.
🤝 Brand Partnerships
🥯 CaliBagels and Thomas’ team up to launch branded bagel chips nationwide
CaliBagels, founded by Philip J. Gorman, announced an exclusive licensing deal with Thomas’ to create and distribute Thomas’-branded Deli Style Bagel Chips nationwide starting in 2026. Set to reflect Thomas’ most beloved bagel flavors, the chips will be thicker-sliced, baked for maximum crunch, and will bring Thomas’ breakfast equity into the snack aisle—merging CaliBagels’ innovation with Thomas’ national distribution power.
🎉 News to Celebrate
📈 Little Spoon hits $150M in profitable revenue via DTC model
Little Spoon, co-founded by Ben Lewis, Angela Vranich, and Michelle Muller, surpassed $150M in profitable revenue through its DTC model—without ever hitting retail shelves. Built around direct connection with parents, the brand has scaled by innovating across stages of child development, offering fresh baby food and meals through a personalized, data-informed platform that’s reshaping kids’ nutrition outside the traditional grocery aisle.
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