This Week in CPG 09/02/25

09/02/2025
CPG Weekly News

This Week in CPG 09/02/25

🛒 Retail Rollouts

🍪 Joydays lands in Whole Foods nationwide

Joydays, founded by Amy Cohn, is now available nationwide in Whole Foods’ cookie aisle with all three flavors of its high-fiber, low-sugar cookies. This nationwide expansion marks a major retail milestone for Joydays as it brings its Chocolate Chip, Double Chocolate, and Peanut Butter cookies to Whole Foods shelves across the U.S. Designed to meet rising consumer demand for functional snacks, Joydays’ cookies balance flavor with better-for-you ingredients like prebiotic fiber and minimal sugar—offering a smart indulgence in a traditionally sugar-loaded aisle.

🍅 Yo Mama’s Foods hits Costco Midwest

Yo Mama’s Foods, founded by David T. Habib, has officially landed its Roasted Garlic Tomato Sauce 2-pack in all Costco Midwest locations. The move brings Yo Mama’s popular, low-sugar, gluten-free pasta sauces to one of the most influential retailers in the region. Known for their clean ingredients and homemade flavor, the Roasted Garlic 2-pack offers Costco members a convenient, better-for-you pantry staple just in time for fall cooking season.

🥜 Daily Crunch expands into The Fresh Market

Daily Crunch Snacks, co-founded by Diane Orley and Laurel Orley, is now on shelves at The Fresh Market, expanding its better-for-you snack footprint. This new placement gives Daily Crunch access to a health-conscious and premium grocery audience, aligning with the brand’s mission to offer sprouted, air-dried nut blends that are both craveable and clean-label. It’s another step in Daily Crunch’s national retail growth strategy.

🍿 Sunnie goes national in Whole Foods

Sunnie, co-founded by Katy Tucker and Lisette Howard, has officially launched nationwide in Whole Foods Market with its clean-label, family-friendly snacks. The expansion follows an initial rollout in the SoPac region and reflects strong consumer demand for Sunnie’s grain-free, gluten-free, and seed oil-free snack solutions. Designed for busy parents and active kids, the products balance taste and nutrition—meeting modern family snacking needs.

👻 Rotten launches nationwide in Sprouts

Rotten, founded by Michael Fisher, is launching nationally at Sprouts Farmers Market with its Original and Sour Gummy Cruncheez after a successful innovation set test. Rotten’s playful take on better-for-you gummy snacks resonated with Sprouts shoppers, leading to a full rollout. The crunchy gummies offer a unique twist in the crowded candy aisle and solidify Rotten’s place in the functional and fun snack space.

🚀 New Product Launch

🍫 Joydays debuts seasonal Pumpkin Pecan Spice Date Bark

Joydays, founded by Amy Cohn, is rolling out its new seasonal Pumpkin Pecan Spice Date Bark into Raley’s Innovation Set next week. This limited-time offering blends date-sweetened chocolate, spiced pecans, cashew butter, and flaky sea salt for a fall flavor profile with functional benefits. The seasonal SKU adds variety to Joydays’ date bark line while capturing early demand for pumpkin-spiced treats.

🥥 Hiyo unveils new Pineapple Coconut flavor with Whole Foods launch

Hiyo, co-founded by Evan Quinn, George Youmans, and Cygne Cooper, just launched nationwide at Whole Foods Market, celebrating with a new exclusive Pineapple Coconut flavor. The refreshing, tropical flavor—available only at Whole Foods—marks a major step for Hiyo, which started in the SoPac region less than a year ago. As a non-alcoholic social beverage brand, Hiyo continues to gain momentum with its functional ingredients and wellness-first messaging.

🍯 New Primal launches Beef & Honey Snack Mates on Amazon

New Primal, founded by Jason Burke, launched its Beef & Honey Snack Mates—made with real food, 4g of protein, and 1g sugar—now live on Amazon after years in the making. This new offering builds on nearly a decade of innovation in kids’ meat snacks, introducing a lightly sweet twist that still meets the brand’s clean-label standards. Created for lunchboxes and on-the-go snacking, the product meets a clear demand for high-protein, kid-friendly snacks with simple ingredients.

🤝 Brand Partnerships

🍋 Baked by Melissa x Simply® wrap limited-edition cupcake collab

Baked by Melissa, founded by Melissa Ben-Ishay, teamed up with Simply® to release a limited-edition lemonade stand-inspired cupcake assortment, available through today. The mini cupcakes featured flavors like Simply Lemonade, Strawberry Lemonade, and Blueberry Lemonade, blending the nostalgic joy of summer with bite-sized indulgence. Perfect for picnics and BBQs, the collab closes as the season winds down—just in time to make way for fall flavors.