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This Week in CPG 08/19/24
🛒 Retail Rollouts
🍫 Elavi's Central Market Launch
Elavi, founded by Michelle Razavi, has launched its high-protein, vegan, and gluten-free brownies at all 10 Central Market stores in Texas. This rollout marks the brand’s first grocery retail partnership, thanks to Lora Gonzalez Eckerle, who played a pivotal role in bringing these innovative brownies to market. Elavi’s brownies are not only a health-conscious choice but also a delicious treat that can be made extra gooey and fudgy with just 10 seconds in the microwave.
☕ Firegrounds Coffee Expands to Brookshire Stores
Firegrounds Coffee, founded by Paul Clarke, is now available in 100 Brookshire Grocery Company stores across Texas and Louisiana. This expansion, supported by 1910 Distribution, Inc., brings the brand’s firefighter-themed coffee blends to a wider audience, offering consumers a unique coffee experience rooted in community and service.
🥜 Dar Baklava Now Available at Major Airports
Dar Baklava, founded by Sherif Badawy, has expanded its presence to LaGuardia and O’Hare Airports, offering their snacklava and nutlava gift boxes at select locations. Travelers can now enjoy these sweet treats while on the go, making Dar Baklava a convenient and delicious option for those passing through these busy airports.
🍪 Dr. Shica's Bakery Nationwide Rollout
Dr. Shica’s Bakery, founded by Dr. Shica, is rolling out four cookie flavors in over 4,100 T.J. Maxx, Marshall’s, and HomeGoods stores across the U.S. and Canada. This major expansion is a significant milestone for the brand, reflecting the founder’s perseverance and faith. Dr. Shica encourages other entrepreneurs to keep pushing forward, as her journey is proof that dreams can come true.
☕ Nguyen Coffee Supply Hits Texas with H-E-B Launch
Nguyen Coffee Supply, founded by Sahra Nguyen, has launched its robusta Vietnamese coffee beans at H-E-B stores in Texas. The brand’s offerings, including a 100% full-wash robusta and two blends, bring a bold and caffeinated flavor experience to Texas coffee lovers, emphasizing the unique qualities of Vietnamese robusta coffee.
🚀 New Product Launch
🎃 Sweet Addison's Pumpkin Cookie Debut
Sweet Addison’s, founded by Addison Labonte, has introduced a new pumpkin cookie flavor, which is 100% gluten-free. This gooey, chewy treat adds a seasonal twist to the brand’s lineup, perfect for those seeking a delicious, gluten-free option this fall.
🤝 Brand Partnerships
🌱 KULA Foods Enhances Plant-Based Proteins with Crush Dynamics
KULA Foods, founded by Asha Wheeldon, has improved the texture and flavor of its plant-based proteins through a new partnership with Crush Dynamics, leveraging innovative bio-active polyphenol ingredients. This collaboration aims to deliver plant-based products that are not only nutritious and sustainable but also rich in taste and texture, staying true to KULA’s Afro-Caribbean culinary roots.
🎉 News to Celebrate
🌟 Wildwonder Achieves Inc. 5000 Recognition
Wildwonder, founded by Rosa Li, has been named #74 on Inc. Magazine’s Inc. 5000 list, placing in the top five for both the Food & Beverage category and San Francisco-based companies. This recognition highlights the brand’s rapid growth and the strong community support that has fueled its success.
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