- CPG Weekly News
This Week in CPG 08/11/25
🛒 Retail Rollouts
🥣 ChiChi Foods Brings Protein-Packed Hot Cereal to 158 Target Stores in SoCal
ChiChi Foods, founded by Chiara Munzi, has landed its first major retail placement with Maple Brown Sugar and Original protein hot cereal now on shelves in 158 Target stores across Southern California. This debut marks a significant leap for the brand, bringing its better-for-you breakfast options to a wide audience in the oatmeal aisle. Each flavor is crafted to deliver a nutritious, satisfying start to the day, making mornings more convenient and flavorful for busy shoppers.
☕ Rasa Adaptogenic Coffee Alternatives Launch in Whole Foods Rocky Mountain Region
Rasa, founded by Lopa van der Mersch, has debuted in Whole Foods Market’s Rocky Mountain Region with Radiant Roast Coffee, Classic Herbal Roast, and Cacao Noir in the coffee aisle. This launch fulfills a longtime vision for the brand to bring adaptogenic coffee alternatives to more consumers, offering energizing yet balanced blends without the jitters. It’s a proud moment for the small team who worked tirelessly to reach this point.
🍍 De La Calle Tepache Expands to Over 700 Walmart Stores Nationwide
De La Calle Tepache, co-founded by Alex Matthews and Rafael Martin del Campo, is now stocked in the Modern Soda Set at over 700 Walmart stores nationwide, including its vibrant new Mandarin flavor. The expansion brings this modern take on a traditional Mexican fermented pineapple beverage to a massive new audience, giving shoppers a tangy, lightly effervescent alternative to conventional sodas.
💚 Magic Mind Lands in Publix Stores Across the Southeast
Magic Mind, co-founded by James Beshara and William Hicks, has launched in all Publix Super Markets across the Southeast, with a BOGO offer on its new Magic Mind MAXX debuting in August. Known for its nootropic and adaptogen-packed shots, the brand is now making its productivity-enhancing beverages more accessible to Florida, Georgia, and beyond, targeting health-conscious shoppers seeking a mental performance boost.
🚀 New Product Launch
🥤 OLIPOP Debuts SpongeBob Pineapple Paradise Flavor with Roblox Crossover
OLIPOP, founded by Ben Goodwin, has introduced a SpongeBob-themed Pineapple Paradise flavor both in stores and inside Roblox’s SpongeBob Tower Defense game, complete with an in-game/IRL treasure hunt. The flavor captures the tropical sweetness of SpongeBob’s iconic pineapple home, while the interactive promotion bridges online gaming and real-life rewards, reinforcing OLIPOP’s playful yet health-focused brand identity.
🍺 Mitra9 Rolls Out Root Beer and Cream Soda Functional Beverages
Mitra9, co-founded by Dallas Vasquez and Anthony Vasquez, has rolled out nostalgic Root Beer and Cream Soda functional beverages blending classic flavors with plant-based wellness benefits. By reimagining beloved soda flavors with mitragynine-based support for mood, clarity, and recovery, Mitra9 is offering consumers a comfort drink experience with a modern, health-conscious twist.
🥕 OKO Launches Chef-Made Vegetable Blends with Diane von Furstenberg
OKO, founded by Duarte, has launched chef-crafted vegetable blends—Beet Ginger, Carrot Turmeric, and Cauliflower Lemon—co-created by Jane Coxwell and Diane von Furstenberg for healthy, ready-to-use cooking bases. With no additives and nutrient-rich vegetables, these versatile blends are designed to make home cooking both effortless and deeply nourishing.
🎉 News to Celebrate
🍫 Dry Brew’s Chewable Coffee Featured in Forbes After Fancy Food Show
Dry Brew, founded by John Schade, was featured in Forbes after showcasing its chewable coffee at the Summer Fancy Food Show in NYC. This spotlight highlights the brand’s innovative approach to coffee consumption, offering caffeine lovers a convenient, chewable option without brewing equipment.
🍿 Argires Snacks Wins “Most Creative” Award for Outrageously Good Popcorn
Argires Snacks, founded by George Argires, won the “Most Creative” award at the ECRM / Progressive Grocer Buyers’ Choice Awards for its bold, addictive popcorn. The recognition cements the brand’s reputation for delivering fun, flavor-packed snacks that stand out in the crowded snack aisle.
🥤 Sacred Squeeze Launches Hand-Crafted, Locally Sourced Juices in Los Angeles
Sacred Squeeze, co-founded by Bassem Nowyhed and Dylan Kabir, officially launched in Los Angeles with small-batch, hand-crafted juices made from locally sourced produce. By working directly with California farmers and skipping mass manufacturing, the brand champions freshness, sustainability, and authenticity in every bottle.
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