- CPG Weekly News
This Week in CPG 08/10/2026
🛒 Retail Rollouts
⚡ ōku Lands National Sprouts Checkout Placement
ōku® Conscious Energy® Gummy Snacks founded by Carolyn J. Hamlet launched nationally in 330 Sprouts Farmers Market stores as one of four brands selected for the retailer’s inaugural 60-day Forager Program checkout cohort, marking its first move from DTC into national grocery retail. The rollout includes all four flavors Strawberry, Pineapple, Grape and Orange Blossom with front-end checkout placement across participating stores. Each five-gummy serving delivers 60 mg of organic caffeine from green tea and yerba mate, along with 4g of fiber, antioxidants and electrolytes, giving the brand a national retail platform for its portable energy format.
🍜 Crafty Ramen Makes Its U.S. Retail Debut
Crafty Ramen co-founded by Jared and Miki Ferrall launched at Sprouts nationwide with five frozen restaurant-inspired ramen SKUs at $7.99, marking the Canadian brand’s first U.S. retail footprint ahead of expansion to more than 4,000 American shelves this fall. The frozen meals are built around real bone broth, scratch-made noodles, protein and vegetables layered into a single frozen puck that can be prepared in minutes. The Sprouts assortment includes five SKUs inspired by dishes from the brand’s Guelph restaurant, including Spicy Chicken Tantanmen, Brisket Birria and Shiitake Pork Shoyu.
☕ Relly’s Good Coffee Grows Local Retail Presence
Relly’s Good Coffee co-founded by Ian Hildebrandt, Jake Wilhelm and Mitch McGinty is expanding its Denver-roasted specialty coffee presence through local retailers including Leevers Locavore, Spinelli’s and McGuckin Hardware while supporting rescue dogs through its mission-driven model. Named after rescue dogs Ralphie and Telly, the brand was created around a mission to give back to rescue animals while offering specialty coffee. Relly’s currently roasts five coffee blends weekly in Denver and sells through its website alongside a growing group of local retail partners.
🐶 Ava’s Pet Palace Adds Major Retail Doors
Ava’s Pet Palace founded by Ava Dorsey expanded its retail footprint into Mariano’s, Fresh Thyme Market, Jimbo’s Naturally, Clark’s Nutrition & Natural Foods Market and the Obama Presidential Center Gift Shop, while also broadening its assortment at Erewhon Market. The latest placements bring the pet treat brand into 39 Mariano’s stores, 69 Fresh Thyme Market locations, four Jimbo’s Naturally stores, three Clark’s Nutrition & Natural Foods Market locations and the Obama Presidential Center Gift Shop. The company is also expanding its product assortment across Erewhon Market’s 12 stores, adding to the growth of a brand that began as an idea when Dorsey was eight years old.
🥛 NOON Brings Breakfast in a Can to Target
NOON founded by Tamir Triguboff and Cade Fleming launched its shelf-stable “breakfast in a can” at approximately 2,000 Target stores nationwide, offering 20g of protein, 5g of fiber and 0g of added sugar in three flavors. The Australia-founded brand is positioning the product as a portable complete breakfast made with real milk and whole oats, with no seed oils and no refrigeration required. Available in Milk Chocolate, Creamy Vanilla and Honey Banana, NOON launched in four-packs priced at $8.99 as it enters the U.S. market through a large-scale Target rollout.
🥤 Mitra9 Expands Access Through Walmart.com
Mitra9 founded by Dallas Vasquez expanded national availability with the launch of Kava by Mitra9 on Walmart.com, extending access through Walmart distribution centers while building on double-digit growth across its beverage and regional distribution channels in the first half of 2026. The launch gives consumers broader access to the brand’s botanical beverages through Walmart distribution centers in California, Texas, Pennsylvania and Indiana. Mitra9 says the expansion follows double-digit growth across its seltzer, shot and regional distribution channels and builds on a retail footprint of more than 30,000 locations.
🍅 Sababa Foods Saturday Sauce Refreshes Its Look for Growth
Sababa Foods founded by Amy Dell is rolling out refreshed Saturday Sauce packaging beginning at roughly 40 Fresh Market locations as the Mediterranean simmer sauce brand expands its national retail footprint across markets including The Fresh Market, Erewhon and QFC. The new 16-ounce jar design introduces a bolder wordmark, higher-contrast colors, clearer flavor differentiation and front-of-pack ingredient callouts intended to improve shelf visibility. The packaging refresh arrives as Saturday Sauce expands beyond coastal markets, with recent placements spanning the Southeast, Los Angeles and the Pacific Northwest.
🚀 New Product Launch
🥭 GOOD GOOD Brings Swicy Heat to Jam
GOOD GOOD led by CEO Gardar Stefansson launched Mango Habanero Jam, a no-added-sugar sweet-and-spicy SKU made with Texas-grown habaneros that is debuting online before expanding to retail later this year. The launch is designed to move jam beyond traditional breakfast occasions, with suggested uses ranging from burgers and tacos to marinades, grilling and cheese boards. Developing the product required new ingredient sourcing and reformulation work to create real habanero heat without added sugar, with the peppers sourced from Poteet, Texas.
🥞 Little Spoon Introduces Microwaveable Pancake Cups
Little Spoon co-founded by Ben Lewis and Angela Vranich launched Pancake Spoonies, single-serve microwaveable pancake cups with 9g of protein in Banana Chocolate Chip, Blueberry and Classic Maple flavors, available online and at Target as part of its eight-product summer innovation rollout. Designed for busy mornings, Pancake Spoonies are ready in under two minutes and are made with ingredients including whole grain flour, coconut oil, hidden chickpeas and real dried maple syrup. The three varieties deliver between 5g and 6g of fiber per serving and are part of Little Spoon’s broader eight-product summer launch across the kids’ food category.
🍓 Huel Adds Two Fruity Daily Greens Flavors
Huel launched Strawberry Lemon and Pink Grapefruit flavors of its Daily Greens ready-to-drink line, with each can delivering 42 vitamins, minerals and superfoods, adaptogens, 4g of fiber and 1g of sugar. The two new flavors give the Daily Greens line a more refreshing, fruit-forward profile while maintaining the functional nutrition positioning of the original product. Each ready-to-drink can combines vitamins, minerals, superfoods and adaptogens in a convenient format with 4g of fiber and just 1g of sugar.
⚡ 5-hour ENERGY Gets Spooky With Seasonal Flavors
5-hour ENERGY® founded by Manoj Bhargava is debuting its first Halloween-specific variety pack with four limited-edition candy-inspired flavors Ghoulish Grape, Cobweb Candy, Fright-Fetti and Candy Cauldron available online and at select retailers beginning September 8. The Halloween Variety 4-Pack marks the first time the energy shot brand has created flavors specifically for the holiday. Each Extra Strength shot contains 230 mg of caffeine with zero sugar and zero calories, pairing the brand’s energy format with seasonal flavors inspired by grape candy, cotton candy, birthday cake and fruity sweets.
🤝 Brand Partnerships
🍓 Welch’s Teams With TaskRabbit for Back-to-School
Welch’s® Fruit Snacks teamed up with TaskRabbit on a limited-time “Homework Pass” campaign offering the first 1,000 families a $150 TaskRabbit credit to outsource back-to-school chores, inspired by new research showing the season’s time and convenience pressures on parents. Beginning August 6, the promotion gives qualifying families credit that can be used for tasks such as pantry organization or school supply shopping. The campaign follows a national survey commissioned by Welch’s Fruit Snacks that found back-to-school shopping is the most time-consuming part of the season for 52% of parents, while half said they would outsource preparation tasks if they could.
🎉 News to Celebrate
🍪 Royce+Reign Reimagines Cocktails as Cookies
Royce+Reign founded by Jessica Lang is building a Chicago-based dessert brand around zero-proof, cocktail-inspired cookies designed for gifting, hosting, events and premium hospitality occasions. Lang developed the concept after more than a decade in Chicago hospitality and a POTS diagnosis that changed her relationship with alcohol. Royce+Reign translates the flavors, presentation and ritual of cocktail culture into alcohol-free desserts designed to bring a polished and inclusive option to celebrations and hospitality settings.
🟢 French’s Green Mustard Makes Museum History
French’s marked National Mustard Day with the induction of its limited-edition Goomi’s Green Mustard, created with Illumination’s Minions & Monsters, into the National Mustard Museum as the first green mustard in the institution’s history. The limited-edition condiment now has a permanent place in the museum’s collection in Middleton, Wisconsin, recognizing its unusual color and place in mustard innovation. Fans attending the National Mustard Day Festival were also able to take home the green mustard along with an exclusive Minions & Monsters-inspired topper.
🍗 Kidfresh Earns a Good Housekeeping Parenting Award
Kidfresh founded by Matt Cohen earned a 2026 Good Housekeeping Parenting Award for its White Meat Chicken Nuggets & Buttered Pasta Easy Combo Meal, recognizing the frozen kids’ meal for its combination of convenience, hidden vegetables and 14g of protein per serving. The meal pairs antibiotic-free white-meat chicken nuggets made with hidden cauliflower with buttered pasta featuring cauliflower, sweet potatoes and carrots blended into the sauce. It contains no artificial ingredients, delivers 14g of protein per serving and has 50% less sodium than the leading chicken nugget compartment meal, according to the brand.
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