- CPG Weekly News
This Week in CPG 08/05/24
🛒 Retail Rollouts
🍌 Desi Flavors Launches Organic Plantain Chips at ShopRite in New Jersey
Desi Flavors, founded by Sreehari, is celebrating a major milestone with the launch of their Organic Plantain Chips at ShopRite stores across New Jersey. This marks an exciting chapter for Desi Flavors, which has seen Sreehari navigate a remarkable journey that included sourcing plantains from across Latin America, building a website from scratch, and personally delivering products to stores. This launch is especially significant for Sreehari, as ShopRite holds a special place in his heart, representing the starting point of his entrepreneurial adventure in the United States.
🌶️ Homiah Debuts Nonya Sauces at Whole Foods Amid Legal Challenges
Homiah, founded by Michelle Tew, has successfully launched its Nonya sauces at Whole Foods across the Northeast, Midatlantic, and Midwest. This achievement comes after overcoming significant legal challenges earlier this year that threatened to derail the brand’s momentum. Michelle’s determination and the unwavering support of her community played a crucial role in bringing Homiah’s authentic Southeast Asian flavors to a wider audience. The launch is a testament to the resilience of small businesses in the face of adversity.
🚀 New Product Launch
🥃 Tip Top Proper Cocktails Introduces Naked & Famous, Its First Mezcal Cocktail
Tip Top Proper Cocktails, founded by Yoni Reisman and Neal Cohen, has launched Naked & Famous, a 100ml canned Mezcal cocktail, marking their first foray into Mezcal-based drinks. Collaborating with renowned mixologist Joaquín Simó, the creators of Tip Top have perfectly captured the smoky, bitter, citrusy, and herbaceous flavors of the original Naked & Famous cocktail. This innovative addition to their lineup reflects Tip Top’s commitment to delivering high-quality, ready-to-enjoy cocktails that offer both convenience and exceptional taste.
💊 First Crush Gum Releases Vitamin-Enriched Chewing Gum for Targeted Wellness
First Crush Gum, founded by Wayne Beckley, introduces a groundbreaking line of vitamin and mineral-enriched gum designed to enhance Beauty, Energy, Calm, and Immunity. This new product combines the benefits of dietary supplements with the convenience of chewing gum, allowing for faster absorption through the mouth’s tissues. Produced using a cold compression process to preserve the potency of ingredients, First Crush Health & Wellness Gum is sugar-free, low-calorie, and available in a variety of flavors tailored to specific wellness needs.
☕ Blue Bottle Coffee Unveils NOLA Craft Instant Coffee Blend
Blue Bottle Coffee, founded by James Freeman, has just introduced the NOLA Craft Instant Coffee Blend, making their iconic New Orleans-style iced coffee available in an instant, on-the-go format. This latest addition to Blue Bottle’s product line brings the beloved NOLA blend, a top-seller since 2005, to a wider audience. With the convenience of instant coffee and the rich, chicory-infused flavor of NOLA, this new product allows coffee lovers to enjoy their favorite drink anywhere, anytime.
🤝 Brand Partnerships
🍼 Little Spoon Teams Up with Graza for Limited Edition Summer Babyblend
Little Spoon, founded by Angela Vranich, has partnered with Graza to launch a Limited Edition Sweet ’n Savory Summer Harvest Babyblend and Mediterranean Style Chicken Bravas Biteable. These new offerings feature fresh, non-GMO ingredients like zucchini, tomato, and bell pepper, along with brain-boosting extra virgin olive oil from Graza. This partnership highlights Little Spoon’s commitment to creating nutritious, delicious meals for babies, with the added benefit of healthy fats and fiber, making it a summer must-have for parents.
💸 Acquisitions and Investments
🚀 Evergreen Partners with Melitas Ventures to Drive Growth
Evergreen, founded by Emily Cole Groden, has secured a partnership with Melitas Ventures to accelerate the growth of her better-for-you frozen waffle brand. This collaboration is set to propel Evergreen into its next phase of development, expanding its reach in the competitive frozen food market. Emily’s vision for Evergreen, combined with the strategic support from Melitas Ventures, promises to redefine convenience and quality in the frozen waffle category, catering to the demand for healthier breakfast options.
💰 Oats Overnight Secures $35M in Series B Funding Led by Enlightened Hospitality Investments
Oats Overnight, founded by Brian Tate, has successfully closed a $35M Series B financing round led by Enlightened Hospitality Investments. This significant infusion of capital will fuel the brand’s continued growth and innovation in the breakfast sector. Since its inception in 2016, Oats Overnight has revolutionized breakfast on-the-go, and this funding milestone underscores the brand’s potential to further disrupt the market with its convenient, nutritious offerings.
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