- CPG Weekly News
This Week in CPG 08/03/2026
🛒 Retail Rollouts
🥐 JusRol Adds Thousands of Retail Placements
JusRol is adding more than 2,900 U.S. retail placements across Walmart and Wegmans, including expanded distribution for its puff pastry, pizza dough and turnover kits. At Walmart, the refrigerated dough brand expanded Puff Pastry from 3,146 to 4,329 stores, Family Size Pizza Crust from 1,624 to 2,106 stores and Snap Pizza Dough from 350 to 476 stores. JusRol also introduced Apple Puff Pastry Turnover Kits in 1,880 Walmart stores and Blueberry kits in 1,422 locations, while adding its Puff Pastry and Pie Crust lines to Wegmans in July.
☕ Free Rein Fuels a Nationwide Walmart Expansion
Free Rein Coffee, founded by Cole Hauser, is expanding its core coffee portfolio nearly chainwide at Walmart while introducing protein coffee pods with 10 grams of protein and ready-to-drink cold brew with 20 grams of protein. The company’s largest retail expansion to date brings its flagship coffees and new Protein Coffee Collection to Walmart stores and Walmart.com. Its K-Cup-compatible protein pods are offered in four flavors, while the single-serve protein cold brew contains 20 grams of protein and eight grams of real cane sugar per serving across four varieties.
🍓 HUNDY! Grows Across Erewhon and Kroger
HUNDY!, co-founded by Aviv Schor and Michelle Schor, is launching in all 12 Erewhon locations and on Kroger Texas Division endcaps after growing its one-ingredient organic frozen fruit pops to more than 1,500 retail doors in under a year. The Kroger endcap rollout begins July 31, followed by the Erewhon launch on August 21. Made exclusively with whole organic fruit, the USDA Organic frozen pops recently received redesigned packaging and a price reduction from approximately $9.99 to $7.99.
🥩 PREVAIL Jerky Lands at Target
PREVAIL Jerky, co-founded by Ashley and Glen Kohn, launched Original Beef, Original Smoked Turkey and Taco Tuesday in 335 West Coast Target stores while introducing Hot Honey Turkey through its website, Amazon and a Costco Texas roadshow. The 335-store Target launch began June 1 and extends the brand’s retail presence across the West Coast. PREVAIL also debuted its new Hot Honey Turkey flavor during a Costco roadshow in Texas, with the product currently available through its website and Amazon.
🍪 Naughty Cookie Secures Its First Grocery Placement
Naughty Cookie, founded by Jessica Motes, secured its first formal grocery placement at Mother’s Market locations across Southern California, where four of its six vegan cookie flavors are already generating reorders. The individually wrapped vegan cookies previously built a following through hospitality accounts, direct sales and wholesale distribution through Faire. The Mother’s Market rollout marks the brand’s entrance into traditional grocery retail and early reorders indicate positive initial demand.
🫘 The Only Bean Rolls Out Nationwide at Target
The Only Bean, founded by Brian Lai, launched its Crunchy Roasted Edamame nationwide at Target, expanding access to its whole-edamame snack with plant-based protein. Made with whole roasted edamame, the crunchy snack combines bold flavor, plant-based protein and a convenient format. The nationwide rollout represents a major retail milestone as the company works to establish roasted edamame as a familiar household snack.
🥤 The Lucky Ox Expands Its Whole Foods Footprint
The Lucky Ox, co-founded by Fane He and Kyle Nguyen, will expand Mango Toasted Rice, Salted Lemonade and Pandan Coconut beverages to 175 Whole Foods Market stores across several regions beginning in early October. The expansion adds stores across Southern California, Hawaii, Nevada and Arizona, along with the Washington, D.C., Maryland and Virginia region and Philadelphia. The company previously operated in 52 Northeast Whole Foods locations, where the founders focused on store visits, demonstrations, digital marketing and displays to build product velocity.
🥟 MasPanadas Reaches 200 Hy-Vee Stores
MasPanadas, founded by Margarita Womack, expanded its Latin American street-food products into 200 Hy-Vee freezer aisles across the Midwest. Produced at the company’s facility in Rockville, Maryland, the expansion brings the brand’s authentic Latin American street-food offering to a broader Midwestern audience. The 200-store placement also demonstrates the company’s ability to scale its production and retail distribution.
🚀 New Product Launch
🍌 Califia Farms Goes Bananas for Coffee
Califia Farms, founded by Dave Ritterbush, launched limited-edition Banana Crème Almondmilk Latte and Simple & Organic Banana Crème Almond Creamer made with real banana puree and no oils or gums. The USDA Certified Organic creamer combines real banana puree with organic almond milk for use in hot or iced coffee, while the ready-to-drink latte blends bold coffee, almond milk and banana puree. Both limited-edition products carry a suggested retail price of $6.49 and offer a plant-based, café-inspired banana flavor without oils or gums.
🤝 Brand Partnerships
🍵 Wild Orchard Introduces Black Matcha Through Partnerships
Wild Orchard Tea is partnering with organizations including the Philadelphia Eagles and Whole Foods Market to introduce consumers to its black matcha and regenerative organic agriculture. The brand’s powderized black tea features nutty and milk chocolate notes and is designed for drinks such as lattes. Through its partnerships, Wild Orchard is educating consumers about the emerging black matcha format, its lower-caffeine positioning for coffee drinkers and the benefits of regenerative organic farming.
🎉 News to Celebrate
🍥 Sunshine Buns Unveils a Bolder New Look
Sunshine Buns, co-founded by Chrisi Hammer and Matt Hammer, unveiled bold new packaging designed by Evan Olinger as the cinnamon roll brand prepares for its next phase of growth. The redesigned packaging embraces a playful, colorful identity rather than the quieter visual conventions commonly found in the freezer aisle. The founders described the new look as a reflection of the company’s personality and its belief that food and consumer brands can feel more distinctive, expressive and fun.
Other News
- CPG Weekly News
- CPG Weekly News
- CPG Weekly News
