- CPG Weekly News
This Week in CPG 07/29/24
🛒 Retail Rollouts
🥧 Stush Foods, founded by Opal Rowe, has successfully launched Stush Patties
Stush Foods, founded by Opal Rowe, has expanded its reach by launching Stush Patties at prominent retailers including Ambrosia Natural Foods, Natures Emporium, Goodness Me! Natural Food Market, and Natural Food Pantry. This expansion brings their healthy, Jamaican-inspired patties to over 20 new stores across several cities. With both meat and plant-based options, these patties cater to a wide audience. The journey included a strategic pause in sales for repackaging, moving from boxes of four to single units, allowing consumers to mix and match fillings. The process, though lengthy and costly, has paid off as Stush Patties now grace more store shelves.
💪 FUN Sesames, founded by Tal Garden, are now available in all Gelson's Markets
FUN Sesames, founded by Tal Garden, has achieved a significant milestone by securing availability in all Gelson’s Markets. This accomplishment follows a winning pitch, often referred to as winning the “golden ticket.” Tal Garden invites customers to support the brand by purchasing and sharing these locally-produced snacks, reinforcing FUN Sesames’ presence in the Gelson’s community.
🥜 Pnuff, founded by Juan Salinas, is launching Original peanut flavor and Vegan Cheddar Jalapeno
Pnuff, founded by Juan Salinas, is set to launch its Original peanut flavor and Vegan Cheddar Jalapeno snacks across all Wegmans locations on August 1, 2024. The product will feature a new bag design highlighting its protein content, aiming to attract health-conscious consumers and expand its market reach through this significant retail rollout.
🚀 New Product Launch
🍝 Tantos, founded by Chef Joe Sasto, introduces the first-ever puffed pasta chip
Tantos, founded by Chef Joe Sasto, has launched the first-ever puffed pasta chip, bringing a unique twist to snacking. Available in flavors such as Marinara, Pesto, Cacio e Pepe, and Classico, these snacks combine the texture of Cheetos Puffs with gourmet Italian seasonings. Tantos aims to redefine pasta consumption, offering these innovative chips online and on Amazon, perfect for various occasions from kids’ lunch bags to Italian Nachos.
🤝 Brand Partnerships
🚚 CookUnity and Buzzfeed Tasty partner to offer Tasty recipes
CookUnity and Buzzfeed Tasty have partnered to bring popular Tasty recipes to consumers as fresh, pre-made meals. For the first time, Tasty fans can order dishes like Creamy Chicken Piccata and Mexican-Style Pork Tacos for home delivery, eliminating the hassle of grocery shopping and meal prep. This collaboration offers eight different meals for a limited time, emphasizing convenience and quality.
🎉 News to Celebrate
🎉 Super Pop Snacks, founded by Melissa Fox Wessely, celebrates selling over 750k bars
Super Pop Snacks, founded by Melissa Fox Wessely, celebrates a significant milestone of selling over 750,000 bars since its inception. Despite challenges such as balancing motherhood, navigating the Covid pandemic, and dealing with inflation, the brand has thrived due to its delicious, innovative products and a strategic, slow, and steady approach. This achievement highlights the resilience and dedication of the self-funded business and its small but mighty team.
🌟 Wildwonder, founded by Rosa Li, highlights its packaging evolution
Wildwonder, founded by Rosa Li, showcases its continuous packaging evolution aimed at enhancing customer experience and shelf appeal. The latest update features a bright green can for their Pineapple Paradise flavor, replacing the original tan color. This change, part of their ongoing efforts to improve product presentation, has already positively impacted their retail velocity and consumer engagement.
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