- CPG Weekly News
This Week in CPG 07/08/24
🛒 Retail Rollouts
🍓 LiveMore Superfoods Expands Availability
LiveMore Superfoods, co-founded by Brian Klein and his daughter Julia Klein, are now available at major retailers in the U.S. and Mexico, including Target, HEB, CVS, and Costco. LiveMore is dedicated to improving people’s health by providing nutritious products that are within everyone’s reach, born out of Brian Klein’s health challenges. The company’s signature product, the LiveMore Smoothie Cup, includes a variety of organic ingredients, perfect for busy lifestyles. This expansion and the recent acquisition by Nutrisco will boost LiveMore’s presence globally.
🥛 Willa’s Oat Milk at Target
Willa’s Oat Milk, founded by Christina Dorr Drake and Rusty Drake, is launching at Target stores nationwide. Christina and Rusty recently met with Willa’s Target brokers, Ashley Garofalo and Julia Gennaro and expressed their excitement about this new retail partnership. The founders look forward to seeing Willa’s Oat Milk on Target shelves and continuing their growth.
🥞 Evergreen's Retail Rollout
Evergreen, founded by Emily Cole Groden, is now available at select locations of Safeway, Albertsons, Andronico’s, and Vons. These stores, located in states like Arizona, New Mexico, Nevada, Texas, and California, will feature Evergreen products, which are designed to provide convenient and healthy meal solutions for busy consumers.
🍍 Amazi Launches Piña Party at Wegmans
Amazi, founded by Renee Dunn, introduces the Piña Party flavor of dried fruit at Wegmans Food Markets. The Piña Party flavor, made with just two simple ingredients, offers a fresh-from-the-source pineapple taste with a perfectly juicy and chewy texture. Renee Dunn expressed her excitement for this opportunity with one of Amazi’s favorite partners.
🧋 Twrl Milk Tea Introduces Dye-Free Popping Bobas
Twrl Milk Tea founded by Pauline Ang and Olivia Chen launches its new dye-free Popping Bobas in Strawberry, Honey, and Lychee flavors at Sprouts. Twrl Milk Tea’s innovation brings the world’s first completely dye-free popping bobas to the market, offering a delicious and convenient addition to summer drinks.
🍃 All Phenoms Expands with New Leaf Community Markets
Cristina Kown announces All Phenoms’ expansion up the California coast with partners like New Leaf Community Markets. Cristina is thrilled to see All Phenoms making its way to new locations, bringing whole-body happiness to more consumers in Northern California.
🥤 Chia Smash Hits Every Whole Foods Market Nationwide
Chia Smash, founded by Anna Peck, is now available in every Whole Foods Market nationwide. This significant milestone comes nearly four years after launching in a single Whole Foods store in Manhattan, marking a major achievement for the company.
💸 Acquisitions and Investments
💰 Nutrisco Acquires Majority Ownership of LiveMore Superfoods
Nutrisco acquires majority ownership of LiveMore Superfoods, with Ignacio Astete becoming CEO. The acquisition allows LiveMore to access ample resources to expand its presence nationwide and globally, aligning with Nutrisco’s purpose of improving dietary intake with healthy, ready-to-eat foods.
🎉 News to Celebrate
🎉 Mid-Day Squares Celebrates Record Sales Month
Mid-Day Squares, co-founded by Jake Karls, celebrates a record-breaking sale of 1.7 million bars in June, their highest sales month yet. Jake Karls reflected on the company’s journey from selling 2,400 bars in their first month to achieving this significant milestone, crediting the success to the dedicated team, supportive retailers, and loyal community.
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