- CPG Weekly News
This Week in CPG 07/07/25
🛒 Retail Rollouts
🍪 Frozen cookie dough now in NorCal grocers
Something Sweet, co-founded by Brittney, Kim, Lindsey, and Cailin Cook, has launched its frozen brown butter cookie dough into 100+ Raley’s, Bel Air, and Nob Hill stores across California. The family-founded brand, known for its rich brown butter-based cookie dough, brings its signature pre-portioned frozen treats—like Brown Butter Chocolate Chip and Snickerdoodle—to the West Coast retail scene. Built from a mission rooted in love and healing, the company continues to spread comfort and convenience with premium, easy-to-bake desserts, now available across Northern California through a new partnership with regional grocery mainstays.
🥕 Fresh baby food takes over Walmart’s fridge aisles
Lil’ Gourmets, founded by Shibani Baluja, has entered over 1,200 Walmart locations nationwide with its fresh, veggie-first baby food line—marking the largest retail commitment to fresh baby food to date. With four globally inspired flavors made from 100% organic veggies, Lil’ Gourmets is bringing refrigerated, ready-to-eat baby meals to Walmart’s Fresh Baby Coolers. The brand, celebrated for winning the Clean Label Project Purity Award, delivers on its promise of “convenience without compromise,” making early childhood nutrition easier for families nationwide.
🥬 Flash-frozen veggie purées now at Sprouts
Stahlbush Island Farms, co-founded by Bill and Karla Chambers, has launched its new Frozen Organic Puree Triangles in three varieties—Carrot, Pumpkin, and Spinach—at Sprouts Farmers Market stores nationwide. The family-owned, certified sustainable farm developed the triangle-shaped purées to simplify meal prep for busy families, offering single-ingredient, USDA Organic cubes that can be tossed into soups, sauces, smoothies, or baby food. Celebrating its 40th year in 2025, Stahlbush continues to lead with innovation rooted in environmental responsibility and clean eating.
🍓 Low-sugar fruit spreads debut at Whole Foods
GOOD GOOD, founded by Gardar Stefansson, has rolled out its new no-sugar-added Fruit Spreads in four flavors to Whole Foods Market locations nationwide. Made with up to 91% real fruit and containing just 10 calories per serving, these spreads skip sugar alcohols and artificial sweeteners for a clean, gut-friendly option. With flavors like Strawberry, Apricot, and Five Fruit, GOOD GOOD delivers a better-for-you breakfast staple that prioritizes both taste and digestive wellness.
🧉 Probiotic-packed kombucha hits Whole Foods shelves
Humm Kombucha, co-founded by Michelle Mitchell and Jamie Danek, has launched its new Humm Probiome kombucha line—featuring 10B probiotics and stress support—in Whole Foods Market stores nationwide. The new line includes functional ingredients like L-theanine and zinc, alongside three clinically studied probiotic strains, offering gut health, immune, and mood benefits in four vibrant flavors. Organic and sustainably packaged in aluminum bottles, Humm Probiome is tailored to wellness-seeking consumers wanting more from their kombucha.
🍗 Protein-packed chicken stick launches at Sprouts
The New Primal, founded by Jason Burke, has launched its Rotisserie Chicken Stick—featuring 10g protein and zero sugar—exclusively at Sprouts Farmers Market. Described by Burke as his favorite innovation in 13 years, the snack stick channels the familiar flavor of America’s favorite ready-to-eat protein with a better-for-you twist. With chicken underrepresented in the meat snack category, this launch underscores both product innovation and Sprouts’ commitment to supporting emerging brands.
🚀 New Product Launch
🍗 Plant-based WINGS now shipping via Purple Carrot
Blackbird Foods, co-founded by Emanuel Storch and Michael Pease, has launched its crispy, plant-based WINGS in three bold flavors on vegan meal kit platform Purple Carrot. Made from seitan and hand-battered for a crunchy-meaty texture, these WINGS come in Thai Chili, Buffalo, and Texas BBQ flavors, designed to be enjoyed as snacks, salad toppers, or meatless meal mains. The launch highlights Blackbird’s chef-crafted approach to comfort food that fits a plant-based lifestyle.
🍦 Pistachio olive oil ice cream collab drops
Alec’s Ice Cream, founded by Alec Jaffe, has teamed up with Graza to release Pistachio Crunch, a pistachio butter ice cream infused with olive oil and dark chocolatey flakes. This decadent new flavor combines Graza’s single-origin olive oil with sweet and salty candied pistachios and chocolate, delivering a creamy, nutty indulgence with an elevated twist. Alec’s continues to innovate with its regenerative dairy base and culinary-forward collaborations.
☕ Organic blends brew up at The Fresh Market
Manatee Coffee, founded by Brad Gutwein, has introduced two new organic blends—Eco Brew and Coastal Reserve—exclusively at The Fresh Market and online. With flavor profiles ranging from chocolatey and nutty to smoky and floral, both blends are made with 100% organic beans and reflect the brand’s commitment to sustainability and marine conservation. To date, Manatee Coffee has donated nearly $80,000 to oceanic nonprofits, furthering its mission of purpose-driven coffee.
🤝 Brand Partnerships
🎟️ Hint celebrates 20 years with Rooftop Cinema
Hint Water, founded by Kara Goldin, is celebrating its 20th anniversary with a summer-long partnership with Rooftop Cinema Club and a nostalgic sweepstakes featuring its new Summer Classics Variety Pack. Moviegoers in seven U.S. cities can sip flavors like Orange Vanilla Swirl and Cherry Berry Burst while enjoying early-2000s film favorites outdoors. The limited-edition collaboration blends childhood memories with modern wellness, offering sugar-free hydration and a chance to win $2,005 and more via Hint’s Instagram contest.
🎉 News to Celebrate
🥯 Allergen-free bagels get a fresh new look
The Greater Knead, founded by Michelle Carfagno, is marking its 13th anniversary with a packaging refresh and improved texture across its top-9 allergen-free bagels and pretzel nuggets. Now sporting more modern branding and softer interiors with crispy crusts, the reworked lineup reinforces the company’s mission to make gluten-free and allergy-friendly baked goods that taste just as good as traditional ones. Available in over 1,000 stores, The Greater Knead continues to expand access to safe, delicious comfort foods for all.
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