- CPG Weekly News
This Week in CPG 07/01/24
🛒 Retail Rollouts
🍲 18 Chestnuts Vegan Soups, founded by Ilona Kossoff, are now available at Whole Foods.
18 Chestnuts Vegan Soups, founded by Ilona Kossoff, have achieved a significant milestone by making their way to Whole Foods stores in Georgia, South Carolina, North Carolina, Tennessee, and Alabama. This expansion from local farmers markets to the shelves of a major retailer reflects the brand’s commitment to promoting healthier lifestyles through delicious, plant-based options. Key team members like Lizette Coello, Mauricio Arata, and Samantha Henke have played crucial roles in realizing this dream.
🌮 Tacodeli, founded by Roberto Espinosa, launches at Whole Foods Market.
Tacodeli, founded by Roberto Espinosa, launches its award-winning salsas and dips nationwide at Whole Foods Market, offering the taqueria experience with high-quality, preservative-free products like Tacodeli Chunky Salsa, Tacodeli Queso, and the famous Tacodeli Creamy Jalapeño. Known for their authentic Mexican flavors and commitment to quality, Tacodeli brings the taste of their beloved Texas-based taqueria to consumers across the country. To celebrate, they are offering a buy-one-get-one digital rebate for a limited time.
🚀 New Product Launch
🥣 Kenko, founded by Tomás Froes, introduces Easy Oatmeal.
Easy Oatmeal a nutritious, versatile breakfast option available online and soon at Walmart, featuring organic oats and real fruit in three delicious flavors: mixed berries, choco banana, and apple cinnamon. This new product is perfect for those looking for a quick and healthy breakfast, whether prepared as hot instant oatmeal or cold overnight oats. Each serving is packed with 6g of gut-friendly fiber and 4-5g of protein, ensuring a wholesome start to the day.
🥜 B.T.R. NATION, led by Founder & CEO Ashley Nickelsen, launched their first high protein bar, Peanut Butter Crunch PROTEIN+, featuring 15g of organic plant protein and 0g added sugar.
B.T.R. NATION, under the leadership of Founder & CEO Ashley Nickelsen, has introduced their latest innovation: the Peanut Butter Crunch PROTEIN+ bar. This new product marks their first entry into the high protein bar category, boasting an impressive 15 grams of organic plant protein and zero grams of added sugar. Maintaining the brand’s commitment to simple, wholesome ingredients, this crunchy and crispy bar offers a delightful new texture for consumers seeking nutritious on-the-go snacks. The launch aligns with B.T.R. NATION’s core mission to provide snacks that are truly good for you.
💸 Acquisitions and Investments
💸 Mela, founded by Dominic Purpura, launches a crowdfunding campaign on Wefunder.
Opening up investment opportunities to a broader audience as they prepare for a series A funding round. This move allows friends, customers, and CPG fans to invest in Mela’s vision of expanding to every store in America. The campaign is a response to the numerous requests from their community and aims to bring in new advocates to support their success.
🎉 News to Celebrate
🍪 Mosh, co-founded by Patrick Schwarzenegger, unveils a rebrand.
Mosh unveils a rebrand with new brain health ingredients, improved taste, and revamped packaging to better meet consumer needs and enhance shelf visibility. The addition of Cognizin Citicoline supports brain health, while the slight increase in sugar content improves flavor. The new packaging features fewer callouts and color-coded flavors for easier recognition, making MOSH bars more appealing and accessible to consumers.
🍫 Lexington Bakes, founded by Lex Evan, relaunches its luxury brownies and cookies.
Lexington Bakes, the California-based brand continues to emphasize Radical Ingredient Transparency and no artificial ingredients, appealing to consumers who seek both luxury and health in their treats. With a mini brand refresh, smaller brownie, 25% less sugar per serving, and a new campaign, “Nostalgic Treats. Better Than You Remember,” reflecting their commitment to indulgent, eco-conscious desserts. The new size format and packaging will debut in retailers like Lazy Acres, Equator Coffees, Erewhon, Good Eggs, and Pop Up Grocer, with plans for further expansion.
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