This Week in CPG 06/17/24

🛒 Retail Rollouts

🥜 KiZE, founded by Dillon Schooley, expands its availability to Sprouts Farmers Market nationwide.

KiZE, the nutritious snack bar brand is now available at all Sprouts Farmers Market locations nationwide. With flavors like Peanut Butter Chocolate Chip and Oatmeal Chocolate Chip, KiZE bars offer a healthy and delicious option for on-the-go snacking. The brand has also updated its packaging and optimized its supply chain to enhance the consumer experience, making it easier than ever for customers to enjoy their favorite KiZE bars.

🍫 Mooski, founded by Robert Broome, launches at Lunds & Byerlys.

Mooski, the innovative snack brand founded by Robert Broome, is now available at Lunds & Byerlys. Known for its fresh, refrigerated bars, Mooski provides a healthier alternative to shelf-stable granola bars, free from preservatives and seed oils. This new retail partnership allows Mooski to reach a wider audience, offering consumers a clean and tasty snacking option.

🥨 Absurd Snacks, co-founded by Grace Mittl, introduces Nut-Free Snack Mixes at Kroger.

Absurd Snacks, the inclusive snacking company co-founded by Grace Mittl, has launched its Nut-Free Snack Mixes at Kroger stores across Virginia. Featuring flavors like Maple Cinnamon and Rosemary Sea Salt, these plant-based mixes are free from the top 9 food allergens. By the end of summer, Absurd Snacks aims to be available in all 58 Kroger locations in the state, providing a safe and delicious snack option for everyone.

🚀 New Product Launch

Kloo, co-founded by Claudia Snoh and Mariella Cho, offers a one-of-a-kind coffee experience in a stylishly designed bottle you'll want to show off.

Kloo, the innovative brainchild of Claudia Snoh and Mariella Cho, has made waves in the coffee industry with the launch of its groundbreaking coffee concentrate. Crafted by a Q Grader, this concentrate promises a high-end coffee experience with unmatched flavor clarity and convenience. Each batch undergoes meticulous in-house roasting and precision brewing to bring out the best in every bean. Kloo’s stylish bottles and direct-to-door delivery offer coffee aficionados a luxurious, practical solution for their daily caffeine needs.

🤝 Brand Partnerships

🍬 Van Leeuwen and lower-sugar, dye-free candy brand, UNREAL have teamed up to deliver Red 3-free toppings to ice cream lovers nationwide.

Van Leeuwen Ice Cream and UNREAL Snacks, have joined forces to offer Red 3-free toppings at ice cream shops across the country. This partnership responds to growing consumer demand for healthier options amidst new dye bans. The collaboration allows customers to enjoy delicious ice cream with up to 51% less sugar and no artificial dyes, showcasing the brands’ commitment to high-quality ingredients without compromising on taste.

🍪 Blue Bottle teams up with B.T.R. NATION, founded by Ashley Nickelsen, to launch a Spiced Chocolate Chip Cookie Dough bar in Blue Bottle cafes.

Blue Bottle Coffee has partnered with B.T.R. NATION, founded by Ashley Nickelsen, to introduce an exclusive Spiced Chocolate Chip Cookie Dough bar. Available in Blue Bottle cafes nationwide, this new product combines the rich flavors of chocolate chip cookie dough with a hint of spice, offering a unique and delicious treat for coffee lovers. This collaboration highlights both brands’ dedication to quality and innovation in their product offerings.

💸 Acquisitions and Investments

🍜 Omsom, co-founded by Vanessa and Kim Pham, announces its acquisition by DayDayCook.

Omsom, the dynamic AAPI-owned brand known for its bold and authentic Asian flavors, has been acquired by DayDayCook. Founded by Vanessa and Kim Pham, Omsom has achieved remarkable success, selling over 4.6 million products and earning accolades from major publications. This acquisition will enable Omsom to expand its reach and continue its mission of bringing vibrant Asian flavors to more households. Vanessa and Kim Pham will remain involved as strategic advisors, supporting Omsom’s growth and evolution in this new chapter.

🎉 News to Celebrate

🥨 OMG! Pretzels' Lemon Pepper variety, co-founded by Stephanie Kriebel, is named a finalist for Most Innovative New Product.

OMG! Pretzels, co-founded by Stephanie Kriebel, has received prestigious recognition as a finalist for Most Innovative New Product – Savory Snacks at the 2024 Sweets & Snacks Expo. Their Lemon Pepper pretzel nuggets, known for their authentic aged sourdough and unique two-note taste, have captivated both customers and industry experts. This accolade highlights the brand’s commitment to creating distinctive and high-quality snacks.

Other News

News from Bumpin Blends Smoothie Cubes, Pitaya Foods, Soom Foods, Ghia, Belgian Boys, Hotpot Queen, Fancypants, Laoban Dumplings, RIND Snacks, Liquid Death, Twrl Milk Tea, BEHAVE Candy and Essie's Heart Healthy DELISH.
News from No Days Wasted, Bowlcut, Laoban Dumplings, Tal's, Offshoot Brands, Lil' Gourmets, Wellious and Whole Foods Market.
News from AubSauce, Paradise, Sauz, Blackbird Foods, Diana’s, Fruit Friends, Atomo Coffee, Actual Veggies, BāKIT Box and LEXINGTON BAKES.

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