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This Week in CPG 06/16/25
🛒 Retail Rollouts
🍫 UNREAL Snacks expands to Walgreens with two top-selling bars
UNREAL Snacks, co-founded by Nicky and Kris Bronner, has expanded into Walgreens nationwide with its Dark Chocolate Coconut Bars and Dark Chocolate Caramel Peanut Nougat Bars now available in-store. This retail milestone brings two of UNREAL’s most-loved SKUs to one of the nation’s largest pharmacy chains, making it easier than ever for health-conscious snackers to find their favorite low-sugar, real-ingredient treats on shelves coast to coast.
🥬 Allwell Greens enters Sprouts Mid-Atlantic with heritage produce
Allwell Greens, founded by Judy Cari, has debuted its pesticide-free heritage Asian greens at Sprouts Farmers Market across the Mid-Atlantic in its first major retail rollout. The lineup—Shanghai Bok Choy, White Bok Choy, and YuChoy—brings traditional Asian vegetables into mainstream U.S. retail with sustainable farming practices and modern convenience, redefining how multicultural produce appears in grocery stores.
🥞 Brinkley’s Foods lands in Erewhon with allergy-friendly pancakes
Brinkley’s Foods, founded by Brinkley Erb, is bringing its allergy-friendly frozen pancakes to all Erewhon locations across greater Los Angeles later this month. Crafted from just four natural ingredients and free from dairy, eggs, and added sugars, the plant-based Good Flippin’ Pancakes (Original and Blueberry) are rooted in a personal health journey and aim to make wholesome breakfast easier for everyone.
🥐 Jus-Rol’s puff pastry rolls into Target stores nationwide
Jus-Rol, founded by Tom Forsyth, has launched its top-selling puff pastry in select Target stores nationwide, marking a key milestone in its fast-growing U.S. expansion. As the #1 fastest-growing brand in the refrigerated dough category, Jus-Rol continues to rise thanks to its pre-rolled, non-GMO offerings that emphasize convenience without compromising quality—now available at even more household retail destinations.
🍵 Wild Orchard’s regenerative matcha launches at Sprouts Innovation Centers
Wild Orchard, founded by Michael D. Ham, has launched its Regenerative Organic Certified matcha in Sprouts Innovation Centers in Southern California. As the first ROC-certified matcha brand globally, Wild Orchard’s debut in this curated Sprouts program highlights its premium teas’ clean sourcing, sustainable farming, and award-winning flavor—all grown on a single-origin regenerative farm on Jeju Island.
🚀 New Product Launch
🐶 Jinx unveils innovative dog treats with bold new flavors
Jinx, founded by Michael Kim, has introduced a new lineup of dog treats featuring flavors like Chicken & Bacon Layers and Salmon & Bone Broth Biscuits, available online and in retail nationwide. The launch brings four new treats to market—all made in the USA without corn, soy, wheat, or artificial ingredients—and reflects Jinx’s continued focus on premium, protein-rich recipes for dogs of all sizes and tastes.
🤝 Brand Partnerships
🧁 Sprinkles partners with Maple Hill and Diamond Crystal Salt Co. for a nationwide cupcake collab
Sprinkles, founded by Candace Nelson and Charles Nelson, has teamed up with Maple Hill (founded by Laura and Tim Joseph) and Diamond Crystal Salt Co.® (founded by John and Louis Alberger) to launch the Chocolate Salted Pretzel Buttercream Cupcake, a limited-edition flavor available for nationwide shipping starting June 16. Blending sweet and salty perfection, this cupcake is made with Maple Hill’s 100% grass-fed organic butter and Diamond Crystal’s signature kosher salt flakes, available in different frosted versions for in-store and shipped orders—the first time Sprinkles has offered a multi-brand collab for nationwide delivery.
🏳️🌈 LEXINGTON BAKES and So.Gay debut limited Cocoa Crunch bar for PRIDE
LEXINGTON BAKES, founded by Lex Evan, has partnered with LGBTQ+ media brand So.Gay to debut a limited-edition Cocoa Crunch Chilled Oat Bar in celebration of PRIDE. This indulgent-yet-nutritious oat bar, inspired by British flapjacks and powered by TCHO cocoa and Fleur de Sel de Camargue, represents both brands’ commitment to Queer visibility and ingredient transparency—and is available exclusively online for a limited time.
🍝 Little Spoon and Sauz team up for family-friendly Italian meals
Little Spoon, co-founded by Angela Vranich and Ben Lewis, has teamed up with Sauz, co-founded by Troy Bonde and Winston Alfieri, to launch two limited-edition kids’ plates—Spaghetti & Meatballs and Chicken Parm—making it easier for families to enjoy shared meals this summer. With bonus recipes and a free jar of Sauz for the first 2,000 customers, this first-of-its-kind collab bridges generations with a practical mealtime solution that’s both nutritious and nostalgic.
💸 Acquisitions and Investments
💰 Sauz raises $12M to fuel explosive retail growth
Sauz, co-founded by Troy Bonde and Winston Alfieri, secured $12 million in a funding round led by CAVU Consumer Partners to accelerate its retail and online growth after reporting a 148% revenue surge. Backed by additional investments from Palm Tree Crew, Strand Equity, and Coefficient Capital, Sauz plans to build on its presence in nearly 7,000 stores nationwide while continuing to scale its next-gen tomato sauce line.
🎉 News to Celebrate
🍪 My Better Batch joins Thrive Market for national DTC expansion
My Better Batch, founded by Lindsay Hancock, is now available on Thrive Market, expanding its reach as a premium cookie mix brand focused on clean ingredients and homemade taste. Just launched in April 2024, the brand is already resonating with time-strapped parents and health-conscious bakers alike, offering non-GMO, bakery-quality cookie mixes in four flavors—now conveniently shoppable online.
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