- CPG Weekly News
This Week in CPG 06/15/2026
🛒 Retail Rollouts
🥛 Maïzly Expands Into Harris Teeter
Maïzly founded by Tim Leclercq expanded into Harris Teeter with Maïzly Original and Chocolate, bringing the non-GMO corn milk alternative to more than 2,000 retail locations nationwide. The Cary-based brand’s Harris Teeter launch marks another major step in its U.S. retail expansion, following recent growth in Central Market, Winn-Dixie, ShopRite, coffee shops, and independent retailers. Maïzly is made from non-GMO corn and positioned as a dairy-free, gluten-free, nut-free, seed-oil-free, and allergen-friendly milk alternative designed to offer both flavor and functionality.
🍫 Elavi Launches Nationwide at Whole Foods
Elavi co-founded by Michelle Razavi and Nikki Elliott launched nationally at Whole Foods with its protein brownies and debuted a new Whole Foods-exclusive Blueberry Muffin Blondie flavor. The better-for-you snack brand’s national Whole Foods rollout brings its protein brownies to a broader retail audience while introducing a new exclusive flavor for shoppers. The launch gives Elavi expanded visibility in a major natural grocery channel and adds a new product moment around its Blueberry Muffin Blondie.
🥣 PremOla Granola Grows at Brookhaven Marketplace
PremOla Granola founded by Lisa Bastian is expanding its Brookhaven Marketplace presence from Burr Ridge and Mokena into the Darien and Arlington Heights stores. The expansion builds on the brand’s existing success at Brookhaven Marketplace and brings PremOla Granola into two additional store locations. While this is not a new retail launch, the move reflects growing retailer confidence and gives more local shoppers access to the brand’s granola lineup.
🍝 Gina’s Skinny Italian Heads to Kroger
Gina’s Skinny Italian founded by Gina Sicilia will launch its lower-carb Italian sauces and pastas in Kroger stores across Middle Tennessee on June 24, following early growth through farmers markets, local retailers, DTC, and Amazon. The Kroger rollout marks a major regional grocery milestone for the brand, which was inspired by Sicilia’s Italian heritage and created to offer Italian sauces and pastas with a more modern nutritional profile. The launch follows strong early traction, including Amazon sales in every state plus Puerto Rico within six months of launching on the platform.
🥣 LL’s Kitchen Lands in Sprouts Nationwide
LL’s Kitchen founded by Lindsey Mifsud launched its better-for-you snackable granola in 487+ Sprouts Farmers Market locations nationwide, marking the brand’s first national retail partnership. The Sprouts launch brings LL’s Kitchen’s three best-selling flavors—Blood Orange Apricot, Sweetheart Crunch, and Cherry Vanilla—to shoppers across the country. Made with infused olive oil and lightly sweetened with honey, the soft-baked granola is designed to be eaten straight from the bag and is made without refined sugars, seed oils, wheat, dairy, or preservatives.
🍪 Day Out Snacks Rolls Out at Target
Day Out Snacks founded by Becky Dheri will launch in 2,000 Target stores and on Target.com with dessert-inspired protein ball multipacks, marking its first permanent national retail placement and largest expansion to date. The Target debut includes three multipack varieties: an exclusive Brownie Batter & Cookie Dough assortment, plus Peanut Butter Cup and Cinnamon Bun. Each box includes four single-serve pouches made with plant-based ingredients and 12 grams of complete plant protein, with the brand also receiving end-cap display support in approximately 800 Target locations from June 14 through July 25.
🌽 Frankie’s Organic Snacks Launches at Target
Frankie’s Organic Snacks is launching its avocado oil Puffcorn lineup in more than 500 Target stores and on Target.com, including a Target-exclusive Hot Honey flavor and growing its U.S. footprint to more than 1,500 locations. The Target launch includes White Cheddar, Dill Pickle, BBQ, and the exclusive Hot Honey flavor, all retailing for $3.99 per bag. Made with 100% avocado oil, organic cornmeal, and organic seasonings, Frankie’s Puffcorn is oven-baked and certified organic, gluten-free, kosher, and Non-GMO Project Verified.
🚀 New Product Launch
🍫 GoMacro Debuts MacroSquares
GoMacro co-founded by Jola Sonkin launched MacroSquares exclusively at Whole Foods Market nationwide, introducing a new square-shaped snack bar format with layered textures, real ingredients, and four debut flavors. MacroSquares are GoMacro’s first new snack bar line since the company’s start in 2004 and were developed as a smaller, more sensory afternoon snack format. The bars launch in Peanut Butter Chocolate + Sea Salt, Caramel Almond + Sea Salt, Dark Chocolate Nuts + Sea Salt, and Berry White Chocolate + Sea Salt, with 200–220 calories, 7–8 grams of protein, and certifications including Organic, Vegan, Gluten-Free, Kosher, Non-GMO, and C.L.E.A.N.
⚡ 5-Hour ENERGY Launches Summer Flavors
5-Hour ENERGY founded by Manoj Bhargava launched three limited-edition summer flavors—Firework Freeze, OrangeSicle, and Raspberry Cooler—inspired by nostalgic frozen treats across select retail and online channels. The new lineup taps into classic summer flavor cues, from freezer pops to orange-and-cream bars and raspberry sherbet. Firework Freeze is available for a limited time at 5hourENERGY.com, Amazon, and retailers nationwide, while OrangeSicle is exclusive to Casey’s and Raspberry Cooler is exclusive to 7-Eleven and Speedway.
🤝 Brand Partnerships
🍦 Yogurtland Teams Up With Toy Story 5
Yogurtland teamed up with Disney and Pixar’s “Toy Story 5” for a playful frozen yogurt collaboration ahead of the film’s theatrical release on June 19. The collaboration connects Yogurtland’s frozen yogurt experience with one of Disney and Pixar’s most recognizable franchises, creating a timely promotional moment around the upcoming theatrical release. The partnership gives fans a themed way to engage with the film while visiting Yogurtland locations.
💸 Acquisitions and Investments
🍨 Gelatys Invests in Production Growth
Gelatys founded by Adolfo Heller Cohen opened an $8 million, 30,000-square-foot production facility in Fort Myers to support national grocery growth and scale production of its Mini Gems gelato mini pops. The new facility significantly increases the brand’s production capacity, allowing Gelatys to produce in one hour what previously required an entire day. The investment supports the national growth of Mini Gems, the brand’s premium portion-controlled Italian-style gelato mini pops now available at Whole Foods Market, Sprouts, and Kroger banners including Mariano’s, QFC, Fred Meyer, and King Soopers.
🍫 Stars + Honey Secures VMG Investment
Stars + Honey founded by Daniel Rainey received a growth equity investment from VMG Partners to support the brand’s next stage of growth. The investment brings backing from VMG Partners, a firm noted in the provided materials for investing in iconic bar brands over the last decade. The funding positions Stars + Honey for continued momentum as it builds on its brand growth.
🎉 News to Celebrate
💊 Astadaily Wins Global Product Award
Iconthin Biotech’s Astadaily founded by Dr. Alvin Cheng received the 2026 Nutrition Box Global Selection Popular Product Award, recognizing its all-in-one astaxanthin supplement among more than 400 entries. The award recognizes products in China’s functional nutrition and dietary supplement industry based on formulation innovation, packaging design, convenience, sensory experience, and market appeal. Astadaily was selected through an expert review and product testing process during the annual New Nutrition Conference.
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