- CPG Weekly News
This Week in CPG 05/27/24
🛒 Retail Rollouts
🎉 Lindsey Hickey's Simek’s launched three antibiotic-free meatball SKUs nationwide at Whole Foods Market.
Under the leadership of Lindsey Hickey, Simek’s has successfully introduced three new antibiotic-free meatball SKUs at Whole Foods Market stores across the nation. Lindsey extended special thanks to Victoria R. Fitzgerald, Jeff Smith, and the Whole Foods Market team for their invaluable support in making this launch possible.
🍪 Robert Broome's Mooski Cookie Dough bars are now available on Misfits Market, celebrated for their delicious flavor.
Robert Broome’s Mooski Cookie Dough bars have hit the shelves of Misfits Market, adding to the platform’s array of unique offerings. Known for their irresistible flavor, these cookie dough bars have garnered enthusiastic feedback, including a memorable reaction from Jessie Kimsey, who exclaimed, “That cookie dough, tho!!!” after trying them last fall.
🌵 Kun Yang's co-founder of Pricklee Cactus Waters are now available at Whole Foods Market in California, Nevada, Arizona, and Idaho, offering refreshing plant-based hydration.
Kun Yang’s co-founder of Pricklee Cactus Waters have secured a spot at Whole Foods Market in select regions including California, Nevada, Arizona, and Idaho. This partnership aligns with Pricklee’s mission to provide healthier hydration options. Available in the plant-based water section, Pricklee Cactus Waters offer a refreshing and nutritious beverage choice, furthering the brand’s reach and impact in promoting better hydration habits.
🎉 Mark Samuel's IWON Organics launched Protein Stix and Protein Crisps on Thrive Market, celebrating their partnership with the online retailer.
Mark Samuel, founder of IWON Organics, has announced the launch of Protein Stix and Protein Crisps on Thrive Market. This collaboration with the online retailer is a significant achievement for IWON Organics, expanding their reach and making their healthy snack options more accessible. Samuel expressed gratitude to the Thrive Market team, especially James Ren, for their support and belief in IWON Organics’ mission and direction.
🚀 New Product Launch
🍡 Brandie Miller and Will Miller launched Mochi Love, the first fresh mochi with a French crème center, available in Mango Passionfruit and Chocolate Ganache.
Brandie Miller and Will Miller are thrilled to introduce Mochi Love, a revolutionary fresh mochi featuring a delectable French crème center. This unique product comes in two mouth-watering flavors: Mango Passionfruit and Chocolate Ganache. Mochi Love’s perfect balance of chewy rice dough and light crème filling sets it apart in the market. Their launch partners include renowned local names like La Boulangerie de San Francisco, Misfits Market, Good Eggs, Arguello Market, with more local stores joining soon.
🥤Michelle Razavi and Nikki Elliot's Elavi launched a high protein, low sugar, vegan, and gluten-free brownie that sold out in 3 hours.
Elavi, co-founded by Michelle Razavi and Nikki Elliot, has introduced a groundbreaking high-protein, low-sugar, vegan, and gluten-free brownie that sold out within just three hours of its launch. This innovative product addresses key consumer demands for protein, low sugar content, and shelf-stability. The brownie is naturally sweetened with organic dates, making it a delicious and convenient option for those seeking healthier indulgences without compromising on taste.
💸 Acquisitions and Investments
🍻Uncle Nearest acquired Square One Organic Spirits
Fawn Weaver, Founder and CEO of Uncle Nearest, announced the acquisition of Square One Organic Spirits, a trailblazer in the organic spirits industry. This acquisition broadens Uncle Nearest’s portfolio, which now includes a new line of organic, gluten-free options. Square One, renowned for its commitment to farm-to-glass production, will continue to uphold its founding principles under this new partnership. The rebranding of Square One Organic Vodka will debut before its nationwide expansion this summer.
🧋 Olivia and Pauline's Twrl Milk Tea launched a Kickstarter for the world’s first ready-to-eat dye-free popping boba, already 24.7% funded.
Olivia and Pauline, founders of Twrl Milk Tea, have initiated a Kickstarter campaign to fund the world’s first ready-to-eat dye-free popping boba. The project has already reached 24.7% of its funding goal. This innovative product aims to offer a healthier, convenient boba option in single-serve pouches. The funds raised will help bring these dye-free boba products to market, providing more delicious plant-based choices for the community.
Kickstarter Link
🎙️ PODCAST
170. When to Access Working Capital for CPG Brands
170. When to Access Working Capital for CPG Brands
170. When to Access Working Capital for CPG Brands
170. When to Access Working Capital for CPG Brands
It’s no secret that money is tight for CPG brands. The era of surplus investor funding is gone for now, and businesses need leaner operations. That said, you still need cash to grow, so when and how can you get it? I’ve invited on Jim and Carly from Aion to discuss when you should access working capital as a CPG Brand.
Learn more about Aion Financial Here
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