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This Week in CPG 05/26/25
🛒 Retail Rollouts
🍕 Blackbird Foods expands to Hy-Vee with plant-based NY-style pizzas
Blackbird Foods, co-founded by Emanuel Storch and Michael Pease, has landed in 88 Hy-Vee stores across the Midwest with its hand-tossed, New York-style plant-based pizzas. Made in NYC with overnight-rising dough and ready in just eight minutes, the pizzas come in three crowd-pleasing flavors—Margherita, Supreme, and Beyond Pepperoni™—offering shoppers a fast, comforting, and 100% plant-based alternative to traditional frozen pizza.
🥤 Recoup lands national distribution at Sprouts
Recoup Beverage, co-founded by Siwat Siengsanaoh and Susan Buckwalter Hartman, is now nationally available at Sprouts Farmers Market in the hydration and energy aisle. This marks a major step for the wellness beverage brand, which credits Sprouts partners Brian Albert and Brody Burk for helping bring Recoup’s functional, ginger-powered drinks to a broader health-conscious audience.
🧇 Evergreen Waffles now available at all Super Target stores
Evergreen, founded by Emily Cole Groden, just hit the big leagues with nationwide distribution of its waffles at all Super Target locations. The mom-founded brand celebrates this milestone with gratitude toward the Target team and its community of supporters, bringing convenient, better-for-you breakfast options to family shoppers across the U.S.
🍦 Gallivant Mawa Ice Creams enters Walmart in Houston and Louisiana
Gallivant Mawa Ice Creams, founded by Snehee Chaplot, is now available in over 98 Walmart stores across Houston and Louisiana. Blending Ayurvedic dairy traditions with global flavors, this Walmart launch represents a huge leap forward for the culturally rooted brand, which continues to prioritize clean ingredients and cross-cultural culinary inspiration.
🫐 Seal the Seasons grows Whole Foods footprint with wild blueberries
Seal the Seasons, co-founded by Patrick Mateer and Alejandro Piasecki, has expanded into Whole Foods Market’s North Atlantic region with Certified Organic Maine Wild Blueberries. The fruit is sourced from the Passamaquoddy Wild Blueberry Co. in Maine, underscoring the brand’s mission to support local farms and deliver top-quality, single-origin frozen produce to shoppers.
☕ Laurel’s Coffee rolls out chainwide at Wegmans
Laurel’s Coffee, founded by Isabel Washington, has rolled out chainwide to over 150 Wegmans locations, including a new matcha SKU. The rapid two-month timeline for this East Coast launch marks a major milestone for the brand, with support from the River Valley team and key industry partners helping secure the placement.
🥟 Bowlcut joins Whole Foods SoCal shelves post-accelerator win
Bowlcut, founded by Crystal Ung, has launched in Southern California Whole Foods Markets after graduating from the Local and Emerging Accelerator Program. This rollout follows the brand’s celebration of the program’s completion, which also coincided with the debut of their new packaging and the fiery Spicy Dan Dan sauce, a bold addition to their modern Asian-inspired condiment lineup.
🍪 Fancypants Baking Co. scores new retail wins across the Mid-Atlantic
Fancypants Baking Co., founded by Maura Duggan and Justin Housman, has scored shelf space in Harris Teeter and 40 Whole Foods Market stores across the Mid-Atlantic. With new distribution in key states like MD, PA, VA, DC, and NJ, the brand’s clean-label crispy cookies are now reaching more households thanks to a hardworking team and strategic retail partnerships.
🍫 Kailo snack bars hit Foxtrot, Fairgrounds, and Braeside Market
Kailo, founded by Sri Kalapala, has launched its clean-ingredient snack bars in Foxtrot Market, Fairgrounds Cafe, and Braeside Market, bringing nostalgic flavors and zero added sugar to retail shelves. Inspired by Kalapala’s frustration with artificial ingredients in typical protein bars, Kailo’s bars are crafted with organic ingredients, 14g of plant protein, and a feel-good mission rooted in joy and transparency.
🚀 New Product Launch
🍅 18 Chestnuts debuts Garden Gazpacho for summer
18 Chestnuts Soups, founded by Ilona Kossoff, has unveiled its seasonal Garden Gazpacho—vegan, gluten-free, and packed in glass jars just in time for summer. Made with tomatoes, cucumbers, bell peppers, and a splash of vinegar, the chilled soup offers a refreshing, gut-friendly option that aligns with the brand’s clean-label mission and commitment to sustainable packaging.
🍜 Bowlcut drops spicy new Dan Dan sauce and new look
Bowlcut, founded by Crystal Ung, also introduced its bold new Spicy Dan Dan sauce, debuting alongside refreshed packaging. The sauce, launched in tandem with its Whole Foods rollout, reflects Bowlcut’s mission to redefine Asian sauces with better-for-you ingredients and crave-worthy heat for a new generation of food lovers.
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