This Week in CPG 05/13/24

🛒 Retail Rollouts

🌻 Brian Waddick celebrates Smackin’ Sunflower Seeds going nationwide at Royal Farms, marking a significant retail expansion.

Brian Waddick’s Smackin’ Sunflower Seeds make a national splash at Royal Farms stores. After a successful launch, getting these seeds on Royal Farms’ shelves across the nation is just the beginning. Brian’s focus now turns to driving sales and expanding the reach of these beloved snacks.

🍎 Rosa Li announces wildwonder's launch at New Seasons Market, highlighting the support for AAPI-owned businesses and unique flavors.

Rosa Li’s Wildwonder brings a burst of flavor to New Seasons Market shelves. This partnership not only showcases Wildwonder’s distinctive drink options but also highlights New Seasons’ commitment to supporting AAPI-owned businesses, promoting diversity and inclusion within the retail sec

👶 Daniel Aud shares Kekoa's new retail partnership with Woodman's Food Markets, bringing organic, globally-inspired baby food to the Upper Midwest.

Daniel Aud expands Kekoa’s reach with a new retail presence in Woodman’s Food Markets. By partnering with an employee-owned retailer known for its commitment to healthy options, Kekoa is set to deliver its organic, globally-inspired baby food to more families in Wisconsin and Illinois, fostering a healthy start for the little ones.

🍺 Jordan Bass is thrilled to launch Hop WTR in 2000 Walmart stores across the U.S., meeting a growing demand for non-alcoholic options.

Jordan Bass’s Hop WTR makes a major leap into 2000 Walmart stores nationwide. This expansion not only fulfills a personal dream but also addresses the increasing consumer demand for enjoyable, non-alcoholic beverages.

🍒 Michelle Razavi and Nikki Elliot celebrate Elavi's launch at Thrive Market, expanding their reach with low sugar snacks for kids and adults.

Michelle Razavi and Nikki Elliot elevate Elavi’s presence with a significant launch at Thrive Market. This strategic move introduces their low-sugar, plant-based snacks to a broader audience, emphasizing affordability and health without sacrificing taste.

🚀 New Product Launch

🍫 Sage Wylie has officially launched Caboodle Snacks, offering organic, no-refined sugar, vegan snack bars that reconnect you with real food.

Caboodle Snacks burst onto the scene with snack bars that are as nutritious as they are delicious, founded by Sage Wylie. The company focuses on creating products that are organic, vegan, and free from refined sugars, promoting a healthy relationship with food and snacking. By emphasizing the return to ‘real food’, Sage aims to fill the gap in the market for genuinely tasty and fulfilling snack options.

🌿 Andrew Benin announces Graza's innovative olive oil refills in aluminum "beer cans," a first in the industry, now available at Whole Foods nationwide.

Andrew Benin and Graza are redefining kitchen staples with their revolutionary olive oil “beer can” refills. This sustainable approach not only offers perfectly portioned refills for their popular squeeze bottles but also ensures the freshest and highest quality olive oil is accessible at an affordable price. Available across Whole Foods, this launch marks a significant step forward in the culinary industry.

🍹 Katy Perry and Morgan McLachlan introduce De Soi's new non-alcoholic aperitivo, Spritz Italiano, blending citrus, gentian root, and adaptogens for a refreshing summer sip.

Katy Perry and Morgan McLachlan’s De Soi hits the summer spot with its new non-alcoholic aperitivo, Spritz Italiano. Infused with adaptogens such as L-theanine, lion’s mane, and reishi mushroom, this beverage offers a harmonious blend of bittersweet citrus, crisp white grape, and bold gentian root. It’s crafted to capture the essence of a traditional Italian spritz, perfect for those seeking a sophisticated, yet alcohol-free alternative.

💸 Acquisitions and Investments

🌱 Hailey Swartz, Jason Rosenbaum, and Alex Swartz receive investment from John Burns and Relentless Consumer Group to scale Actual Veggies' plant-based foods.

Actual Veggies garners a game-changing investment to fuel its growth in the plant-based food arena. With the backing of John Burns and the Relentless Consumer Group, founders Hailey Swartz, Jason Rosenbaum, and Alex Swartz are set to amplify their impact, offering fresh, nutrient-packed alternatives that stand out in a market saturated with imitation meats.

🎉 News to Celebrate

🎬 Poorvi Patodia Biena Snacks gains viral success with a unique 7-layer bean dip Instagram Reel, garnering over 11 million views.

Poorvi Patodia Biena Snacks captures the internet’s attention with a viral 7-layer bean dip that’s as surprising as it is popular. This bold social media move not only showcased the brand’s creative approach to engaging content but also significantly boosted its visibility and appeal, rivalling the reach of major global brands.

🎙️ PODCAST

167. Building IQ Bar to $55 Million+ with Will Nitze

Will Nitze created IQ Bar, a protein bar to increase mental health and cognition, and now runs a multi-million dollar brand selling bars, hydration sticks, and mushroom coffees.

 

Learn his strategy for growing a brand to a projected $55 million including fundraising, channel strategy, and mindset.

Listen on:

APPLE PODCAST
SPOTIFY

Other News

News from NUFS, Love+Chew, Yellowbird Foods, Blackbird Foods, Mesa de Vida, B.T.R. NATION, Heyday Canning Co, Sweet Loren, Terranean Herbs & Spices and IQBAR.
News from Amazi Foods, Daily Crunch Snacks, Fishwife, Fila Manila, Queen Street Bakery, Poppi, Pork King Good, The Sarjesa Group and IWON Organics.
News from Bumpin Blends Smoothie Cubes, Pitaya Foods, Soom Foods, Ghia, Belgian Boys, Hotpot Queen, Fancypants, Laoban Dumplings, RIND Snacks, Liquid Death, Twrl Milk Tea, BEHAVE Candy and Essie's Heart Healthy DELISH.

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