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This Week in CPG 05/11/2026
🛒 Retail Rollouts
🍿 Frankie’s Organic Snacks Builds East Coast Momentum
Frankie’s Organic Snacks expanded its U.S. presence with Organic PuffCorn rolling into 41 additional East Coast doors across MOM’s Organic Market and Earth Fare. The Canadian family-owned snack brand is bringing its oven-baked Organic PuffCorn to 27 MOM’s Organic Market stores across the Mid-Atlantic and Northeast and 14 Earth Fare locations in the Southeast, with flavors including Avocado Oil & Himalayan Pink Salt, BBQ, White Cheddar, Vegan Cheddar, Churro, and Jalapeño. The rollout builds on the brand’s broader U.S. growth strategy and strengthens its position in the natural channel with certified organic, gluten-free, kosher, and non-GMO snacks made without artificial ingredients.
🥤 Shakeology Enters Retail for the First Time
Shakeology by BODi, founded by Carl Daikeler, entered retail for the first time in its 16-year history with a launch in 83 Sprouts stores nationwide. The all-in-one superfood and protein nutrition shake combines protein, fiber, prebiotics and probiotics, vitamins, minerals, and more than 30 superfoods, including adaptogens, digestive enzymes, antioxidants, and greens, in a single serving of around 160 calories when mixed with water. The Sprouts launch marks a major expansion for the legacy fitness and nutrition brand as it brings Shakeology beyond its traditional direct-to-consumer roots.
🚀 New Product Launch
🍋 Love&Cookies Adds a Summer-Ready SKU
Love&Cookies, founded by Ashley Cameron, launched a seasonal Sweet Lemon & Vanilla ready-to-bake cookie dough alongside refreshed packaging designed to boost frozen aisle shelf impact. The new citrus-forward SKU is made for bakery-quality cookies at home in under 15 minutes, using real butter, pasture-raised eggs, non-GMO chocolate, and no seed oils, preservatives, or dyes. The launch comes as the brand grows from 250 to 1,200 doors across 23 states, with retail presence in Sprouts, H-E-B, Wegmans, Harris Teeter, and Thrive Market.
🫓 Terranean Expands with Avocado Oil Pita Chips
Terranean, founded by Tina Chamoun, expanded its snack portfolio with Avocado Oil Pita Chips launching at World Market in early summer 2026. The Cleveland-based, women-owned brand’s double-layered pita chips are made from authentic pita bread, baked twice for crunch, and seasoned with flavors like real za’atar, spicy za’atar, sea salt, and cinnamon sugar with date sugar. The launch will join the brand’s existing retail presence at Fresh Thyme Market, Sendik’s Food Market, Festival Foods, and Heinen’s as Terranean continues building a health-forward, Levantine-inspired snack platform.
🍞 Feel Good Foods Brings Breakfast to the Freezer
Feel Good Foods, founded by Vanessa Phillips, launched gluten-free French Toast Sticks in Original and High-Protein Chocolate Chip varieties at Whole Foods Market, Sprouts, and Walmart. The new frozen breakfast line delivers a nostalgic, diner-style experience in a quick, dippable format, with Original offering cinnamon-spiced bread and High-Protein Chocolate Chip featuring 10g of protein per serving. Both varieties are gluten-free and made without artificial flavors, colors, or sweeteners.
🍓 HiNote Debuts Daily Nutrition Drink Mix
HiNote, co-founded by Carrie Underwood and Kerrigan Behrens, debuted Everyday Energy Daily Nutrition Drink Mix with 20g of protein, 5g of fiber, and no added sugar or caffeine. The new wellness brand is designed to offer women an easy daily path to functional nutrition, with a formula that includes clear whey protein, collagen, fruits and vegetables, greens, superfoods, and vitamin B. The drink mix is available direct-to-consumer in Berry Medley, Juicy Peach, and Strawberry Lemonade.
🍫 Koia Launches Dubai Chocolate Shake
Koia, led by CEO Chris Hunter, released an exclusive Dubai Chocolate Protein Shake at Target featuring chocolate, pistachio, 18g of plant protein, and 7g of prebiotic fiber. The Middle Eastern-inspired flavor brings together bold chocolate and nutty pistachio in a dairy-free, soy-free, gluten-free, and seed-oil-free shake. Priced at $4.29, the Target-exclusive launch taps into the viral Dubai chocolate trend while staying within the brand’s clean, plant-based protein positioning.
🍝 Chef Boyardee Enters Skillet Meals
Chef Boyardee launched a new Skillet Meals line, bringing its Italian-inspired flavors into an easy, budget-friendly dinner format. The new line marks the iconic brand’s entry into the skillet meals category, targeting families looking for affordable, convenient, and hearty meal solutions. With this expansion, Chef Boyardee is extending its comfort-food legacy into a growing segment focused on simple at-home dinners.
🧈 White Lily Moves into the Freezer Aisle
White Lily launched ready-to-bake Frozen Biscuits in Southern Buttermilk and Classic Butter varieties, bringing its Southern baking heritage to the freezer aisle. Made with 100% soft winter wheat flour, the biscuits are designed to deliver the brand’s signature light, flaky texture and tender crumb in under 30 minutes. The launch gives consumers a convenient way to enjoy Southern-style biscuits without the prep.
🍪 Fancypants Baking Co. Grows Grab-and-Go Lineup
Fancypants Baking Co., founded by Maura Duggan, expanded with Coconut Chocolate Chip Cookies and Mini Snack Packs designed for grab-and-go retail and foodservice. The new Coconut Chocolate Chip flavor combines toasted coconut and dark chocolate in the brand’s signature crispy cookie format, while the 1-ounce Mini Snack Packs are launching in Chocolate Chip, Salted Caramel, and Gluten-Free Chocolate Chip. The launches build on the brand’s growing footprint in retailers like Sprouts Farmers Market, The Fresh Market, Central Market, and Google café locations.
🧃 NoBiggie Reimagines Kids’ Drinks
NoBiggie, co-founded by Ali Weiss and Atunc Atabek, launched a kid-sized sparkling fruit drink with real juice, no added sugar, and playful packaging. The 7.5-ounce cans blend real fruit juices and purées with a gentle sparkle, creating a format that sits between seltzer and juice box. Available via TikTok, NoBiggiePlease.com, Amazon, and on-premise locations, the drink also features hidden dares, fun facts, mini challenges, and collectible gameboards.
🥣 Struesli Adds Cashew & Vanilla Granola
Struesli, founded by Adrienne Lufkin, introduced Cashew & Vanilla granola, a grain-free, organic blend with prebiotic fiber and no added sugar. The new flavor features cashews, real vanilla bean, sliced almonds, pumpkin seeds, flaked coconut, hemp hearts, chia seeds, golden flax, and tiger nuts, the brand’s signature ingredient. Launching first on Struesli.com before expanding to Amazon and select retail locations, the blend joins the brand’s growing superfood granola lineup following its regional expansion into Whole Foods.
🤝 Brand Partnerships
☕ Oval Coffee Roasters Expands Through Whisha
Oval Coffee Roasters, co-founded by Andrew Itzkowitz and Christopher Alspach, partnered with Whisha Coffee Distributors to expand specialty coffee distribution across Northern and Southern California. The partnership strengthens the brand’s West Coast distribution network through Whisha’s specialty coffee-focused direct-store-delivery model, which supports merchandising, freshness management, inventory, and category expertise. The move also lays the groundwork for broader national growth as Oval brings its light and light-to-medium roast coffees and Pour Over Single Serve formats to more grocery and specialty retail shelves.
🌶️ TRUFF Teams Up with KITH
TRUFF, co-founded by Nick Guillen and Nick Ajluni, teamed up with KITH’s Ronnie’s Pronto on co-branded sauces, an exclusive Lemon Pepper Aioli, and a signature sandwich. The partnership brings White Truffle Hot Sauce, Mild Hot Sauce, and the exclusive Lemon Pepper Aioli to the restaurant’s tables, with co-branded products also available at Ronnie’s Pronto and on Kith.com. The collaboration’s signature menu item, The TRUFF, features chicken breast, fresh herbs, cheddar cheese, and TRUFF Lemon Pepper Aioli on a toasted hero.
💸 Acquisitions and Investments
🍟 Jesse & Ben’s Raises $10M Series A
Jesse & Ben’s, co-founded by Jesse Konig and Ben Johnson, closed an oversubscribed $10 million Series A led by Greycroft to fuel national frozen fry expansion. The funding will support growth at Whole Foods Market, a nationwide rollout at Target, regional Costco rotations, supply chain investments, and leadership team expansion, with Method and Olly co-founder Eric Ryan joining the board. The seed-oil-free frozen fry brand has grown quickly with clean-label products made from ingredients like russet potatoes, grass-fed beef tallow, avocado oil, and seasonings.
🥜 Fortune Favors Closes Strategic Round
Fortune Favors, led by CEO Sam McDaniel, closed a strategic investment round with Gordon River Partners to support demos, automation, team growth, and continued retail expansion. The premium candied pecan brand is now available in more than 3,000 retail locations, including Publix, Whole Foods Market, and H-E-B, and plans to use the capital to accelerate sales velocity and launch a best-in-class in-store demo program. Founded by Jess Benish and Chef Eric Rupert, the brand makes clean-label candied pecans with four ingredients and a proprietary cooking process.
🎉 News to Celebrate
🥨 Every Body Eat Supports Food Allergy Awareness
Every Body Eat, co-founded by Trish Thomas and Nichole Wilson, joined Cincinnati Children’s Hospital for Food Allergy Awareness Week programming to support families navigating food allergies. The women-owned, minority-led snack brand participated in events at the Cincinnati Museum Center’s Advancing Health exhibit and the hospital’s main campus, aligning with this year’s Food Allergy Awareness Month theme around community. The brand’s products are free from the top 14 food allergens plus corn, and are certified gluten-free, non-GMO, kosher, and seed-oil free.
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