- CPG Weekly News
This Week in CPG 04/28/25
🛒 Retail Rollouts
🍝 Ciao Pappy celebrates SoCal retail milestone at Bristol Farms
Ciao Pappy, founded by Francesca Pittaluga, is now available at 11 Bristol Farms locations across Southern California, celebrating its milestone with in-store tastings this spring. Founded by Francesca and inspired by her Italian father, “Pappy,” the brand blends bold Italifornia® flavors with California spirit, using sun-ripened tomatoes and no added sugar or pastes. Fans can meet the brand in person with in-store sampling events planned to bring the sauces’ fresh, chef-driven taste to life.
🍷 Cala Bennati Pinot Grigio hits Total Wine stores in Florida
Cala Bennati, founded by Gregory Bennati, has expanded into Total Wine locations across South Florida, bringing their acclaimed 2023 Pinot Grigio directly to retail shelves. Previously available only at prestigious restaurants like Cipriani and Casa Tua, the Italian label’s bright, citrusy wine is now offered at Total Wine stores for $22.99, marking a major milestone in accessibility for the Tuscany-rooted brand.
🧃 No Days Wasted quadruples Walmart presence across U.S. and launches in Canada
No Days Wasted, founded by Nishal Kumar, has expanded its Walmart footprint to 1,206 stores in the U.S. and launched into 145 Walmart locations across Canada. With clean, science-backed formulas like the Hydration Replenisher and DHM Blend, NDW is meeting the growing demand for everyday wellness products that help people bounce back and stay energized without unnecessary additives.
🫒 Freestyle Snacks makes big retail move into CVS stores
Freestyle Snacks, founded by Nikki Seaman, has landed in 1,200 CVS Pharmacy stores nationwide, making it even easier for olive lovers to grab their favorite snack. This retail expansion into a new channel reflects the brand’s commitment to accessibility, meeting consumers at everyday shopping destinations, and early signs of success are already showing with stores needing restocks in week one.
🍕 Quail Street ready-to-stretch pizza dough now selling in Utah
Quail Street, founded by Amy Connors, is now available at select retailers in Utah, with plans to expand its ready-to-stretch sourdough pizza dough beyond the state soon. Crafted with organic flour and sourdough starter, the product aims to bring restaurant-quality pizza making into home kitchens with ease and delicious flavor.
🚀 New Product Launch
🍍 Humm launches new Whole30-approved tropical flavor
Humm Kombucha, co-founded by Michelle Mitchell and Jamie Danek, has introduced a new Whole30 Approved® Pineapple Kiwi flavor, launching online and at Sprouts nationwide on May 20th. With 0g added sugar, 2 billion probiotics per can, and a refreshing tropical taste, this limited-edition kombucha continues Humm’s innovation in gut health beverages that are both delicious and diet-friendly.
🍇 Welch’s introduces AI tool and limited-edition writable packs
Welch’s Fruit Snacks, founded by Michael Rosenberg, has launched a limited-edition Lunchbox Notes box featuring writable wrappers and an AI-powered note translator tool for parents. Designed to make it easier to leave meaningful messages for kids, the tool transforms everyday thoughts into heartfelt notes, helping parents stay connected during the busy school year.
💧Waterboy expands hydration lineup at Target with new flavors
Waterboy, co-founded by Connor Saeli and Mike Xhaxho, has expanded its hydration line in Target with four new SKUs, including Weekend Recovery Cherry Limeade and two variety packs. Building off its initial success with the Strawberry Lemonade Weekend Recovery flavor, the new offerings cater to a broader range of wellness and recovery needs, available now in stores nationwide.
🤝 Brand Partnerships
🌸 Apothékary and Oishii team up for AAPI-inspired wellness launch
Apothékary, founded by Shizu Okusa, teamed up with Oishii to release a limited-edition Japan-inspired herbal tincture, Rosé-Tinted Glasses™, in celebration of AAPI Heritage Month. Featuring Oishii’s viral Omakase berries and cherry blossoms, the antioxidant-rich formula blends science and tradition, with a beautiful gift box presentation and an exclusive recipe booklet by vegan creator Elle Luan.
🍌 Amazi Foods launches upcycled Tropical Fruit Medley with Misfits Market
Amazi Foods, founded by Renee Dunn, partnered with Misfits Market to debut their co-branded Tropical Fruit Medley featuring upcycled pineapple cores and Ugandan-grown fruits. This Earth Week-timed launch highlights the brand’s focus on sustainability, creative upcycling, and offering shoppers a fiber-packed, flavorful snack with a story.
🎉 News to Celebrate
🥞 Daddy’s Homemade supports Arthritis Foundation with syrup fundraiser
Daddy’s Homemade, founded by Amber Burr, is supporting the Colorado Walk to Cure Arthritis by donating proceeds from its Flavor Trio Gift Packs to the Arthritis Foundation. Co-founders Amber and Dannie Burr, motivated by personal battles with chronic conditions, continue to lead with purpose-driven initiatives that make a real impact in their community.
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