- CPG Weekly News
This Week in CPG 04/27/2026
🛒 Retail Rollouts
🍓 That’s it. Fiber Bars Hit Sam’s Club
That’s it. founded by Dr. Lior Lewensztain launched Fiber Mini Fruit Bars at Sam’s Club in an 18-count variety pack, alongside a broader Fiber Fruit Bar rollout across Thrive Market, Amazon, and more major retailers. The new Sam’s Club pack includes Apple + Mixed Berries and Apple + Cinnamon varieties, while the wider Fiber Fruit Bar line includes full-size bars with 7g of fiber and Fun Size bars with 4g of fiber per two bars, giving shoppers more ways to add fruit-forward fiber to their routines.
🥜 Peanut Butter & Co Debuts Farm-to-Jar Peanut Butter
Peanut Butter & Co founded by Lee Zalben launched Farmer & Friends, a smooth and crunchy peanut butter line made from peanuts grown in one Arkansas farming community and now available nationwide at Sprouts Farmers Market. Made with just one ingredient..peanuts.. the line highlights traceability, consistency, and community impact by sourcing exclusively from the brand’s own farm in Randolph County, Arkansas, and neighboring growers.
🥣 PremOla Granola Lands at Fresh Thyme
PremOla Granola founded by Lisa Bastian landed on shelves at Fresh Thyme Market in Chicago and Naperville, expanding local access to its clean-ingredient, nut-and-seed-packed granola. The rollout gives Chicago-area shoppers a new way to find the brand’s nutrient-dense granola, designed for breakfast, afternoon snacking, or post-workout fuel with a thoughtful balance of crunch, sweetness, and better-for-you ingredients.
🥩 South Chicago Packing Angus Tallow Goes National
South Chicago Packing expanded its Angus Beef Tallow lineup nationwide at Sam’s Club, with additional online formats and grocery availability beginning in May. The single-ingredient cooking fat is designed for roasting, searing, grilling, and frying, with an 11 oz glass jar duo-pack available in-store and larger tubs, sprays, and jar packs available online as demand grows for traditional, clean-label cooking fats.
🚀 New Product Launch
☕ Rare Breed Coffee Launches Functional Focus Blend
Rare Breed Coffee founded by John Resnick launched Brain Waves, a functional coffee made with L-theanine, cordyceps, citicoline, and L-tyrosine to support focus, stamina, and cognitive performance without the jitters. The organic specialty-grade coffee keeps flavor first while integrating functional ingredients designed to support smooth energy, endurance, memory, and mental clarity.
🥒 Rally Turns Pickle Juice Into Performance Fuel
Rally founded by Brett Weisberg debuted a vinegar-forward pickle juice shot designed for fast cramp relief, clean hydration, and sports performance support. The 2oz shot pairs vinegar with a full electrolyte stack including 400mg sodium, 250mg potassium, and 47mg magnesium plus B vitamins and zinc, and is available direct-to-consumer, on Amazon, and at select New York City fitness and pickleball locations.
🧀 Lily’s Toaster Grills Brings Quesadillas to the Freezer Aisle
Lily’s Toaster Grills has launched frozen quesadillas in Chicken & Four Cheese and Four Cheese varieties, bringing toaster- and air fryer-ready comfort food to the freezer aisle. The new 2-packs are rolling out nationwide at a suggested price of $4.49 and extend the brand’s homemade-quality comfort food approach beyond grilled cheese while supporting its Grilled Cheese for Good program, which has donated more than 750,000 sandwiches.
🤝 Brand Partnerships
🌶️ Cantina Royal Hot Sauce Creates Epazote Hot Sauce With Heatonist
Cantina Royal Hot Sauce co founded by Diana Beshara and Chef Julio MM partnered with Heatonist on its 11th anniversary sauce, a limited-release epazote-based hot sauce featuring toasted pepitas, serrano, habanero, and ghost pepper. Developed by Chef Julio MM, the collaboration brings a traditional Mexican herb into the packaged condiment space in a one-of-a-kind sauce available exclusively through Heatonist in limited quantities.
🍫 Unreal Launches Better-for-You S’mores Kit
Unreal led by CEO Kevin McCarthy teamed up with Partake and Dandies to launch a Peanut Butter Cup Chocolate S’mores Kit at Target for the summer. The kit swaps the classic chocolate bar for Dark Chocolate Peanut Butter Cups and pairs them with Partake’s Classic Grahams and Dandies’ vegan marshmallows, giving nostalgic campfire s’mores a better-for-you twist.
💸 Acquisitions and Investments
🍦 Frozen One Protein Ice Cream Raises $2M
Frozen One co founded by Alan Chen and Conner Mennig closed a $2M seed round led by supernatural ventures and The Angel Group to support growth for its high-protein ice cream brand. Since launching in 2025, the brand has secured distribution at Wegmans, Bristol Farms, Central Market, Heinen’s, Schnucks, and other regional chains, with plans to reach 2,300 doors by May, including nationwide Target distribution.
🍋 Lumen Clear Protein Gets Investor Backing
Lumen co founded by Kristofer Taylor and Yasir Hashim received partnership investment from Taste Tomorrow Ventures for its clear protein lemonade and ROC® Wellness Shots platform. The clear protein lemonade delivers 16g of fast-absorbing hydrolyzed collagen protein with organically sourced ingredients, offering a lighter alternative to chalky shakes and traditional protein drinks while supporting hydration, recovery, and daily performance.
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