- CPG Weekly News
This Week in CPG 04/13/2026
🛒 Retail Rollouts
🍪 Legally Addictive Foods takes off with JetBlue
Legally Addictive Foods, co-founded by Laura Shafferman and Seth Eisman, is taking its bestselling “OG” cookies to the skies with a new mini pouch launching as JetBlue’s domestic Mint Parting Pleasantry in April 2026. The Asheville-based snack brand developed a new 1.34-ounce four-cookie stand-up pouch specifically for hospitality, travel, and foodservice, giving JetBlue Mint travelers a first taste of its signature sweet-and-salty cookies in a premium setting. The rollout begins in April 2026 and marks a notable partnership that aligns the brand’s attention to detail and packaging with JetBlue’s elevated customer experience.
🥤 Koia heads nationwide at Target
Koia, founded by Chris Hunter, is expanding its Protein Pop to Target stores nationwide with fan-favorite Rocket Freeze and exclusive new flavor Golden Whip. After an initial debut through TikTok and DTC, the brand’s first clear plant-based protein soda is now heading to a much larger retail stage with a nationwide Target rollout beginning April 6. Each can delivers 10 grams of plant-based protein, 4 grams of prebiotic fiber, and just 2 grams of sugar, helping Koia stand out in the better-for-you beverage space without artificial sweeteners, dyes, or fillers.
🥣 MUSH grows across major retailers
MUSH, founded by Ashley Thompson, is accelerating national growth with new distribution at most Starbucks locations, a 7-Eleven rollout later this month, and protein innovations heading to Target in May. The ready-to-eat overnight oats brand says the expansion is a major milestone as it continues to scale in refrigerated breakfast and snacking, now reaching more than 36,000 retail locations nationwide. Since launching in 2015, the company has sold more than 200 million cups and surpassed $100 million in retail sales in 2025, underscoring its momentum as it broadens both distribution and product innovation.
🥟 Feel Good Foods expands its frozen footprint
Feel Good Foods, founded by Vanessa Phillips, is expanding to Target nationwide this April, growing at Publix in May, and bringing its breakfast lineup to Kroger nationwide in late spring. The frozen food brand is significantly increasing its retail footprint by expanding from four to seven SKUs at Target while also introducing exclusive products like Spinach Feta Bites. At the same time, it will launch chainwide at Publix with bestselling snacks including Mozzarella Sticks, Chicken Bites, and Crispy Jalapeño Bites, while preparing to place its growing breakfast portfolio in Kroger stores across the country.
🚀 New Product Launch
🍫 Modballs adds two new snackable flavors
Modballs, founded by Stephen Story, is adding Chocolate Cherry and Apple Cinnamon protein ball flavors to its wholesome snack lineup, now available on Amazon, Modballs.com, and at Harmons Neighborhood Grocers in Utah. The new flavors join Peanut Butter Chocolate and Almond Coconut Chocolate, expanding the brand’s lineup of simple-ingredient, protein-packed snacks made for grab-and-go convenience. Each serving provides 8 grams of protein and at least 5 grams of fiber, with whole food ingredients like oats, almond butter, clover honey, hemp seeds, almonds, fruits, nuts, and seeds helping position the snack as a balanced option for both kids and adults.
🍭 GoodPop brings sour candy energy to the freezer aisle
GoodPop, founded by Daniel Goetz, is launching Fruit Sours, a new frozen treat with a fruit juice base and patent-pending sour candy coating, at retailers including Whole Foods, Wegmans, HEB, and select Costco locations. The launch introduces a new format for the frozen category, blending sour-to-sweet flavor and a standout texture in four flavors: Cherry, Melon, Green Apple, and Lemonade. The innovation builds on strong consumer response to the company’s 2025 SmartSweets collaboration and is backed by a Gen Z-focused campaign on TikTok, timed to capitalize on growing consumer demand for sour and candy-inspired experiences.
🍜 Maruchan turns a viral hack into a real product
Maruchan, is turning a viral fan hack into reality with new Instant Lunch Flamin’ Hot Chicken Flavor made in partnership with Flamin’ Hot. Inspired by the social media-fueled “Loca” trend, the new cup combines savory chicken broth, intense chili heat, and a hint of cheesy flavor in a convenient format designed for fans who already loved customizing their noodles. The launch brings a fan-created flavor twist straight to shelves while keeping the product free from artificial dyes and colors.
🧀 Annie’s gives mac and cheese a flavor upgrade
Annie’s, from General Mills, is giving mac and cheese a fresh spin with new Shells and Alfredo and Spirals and Chipotle Queso, both made with organic ingredients and 10 grams of protein per serving. The new varieties build on the brand’s comfort-food appeal while introducing flavors inspired by classic Alfredo sauce and smoky chipotle queso with mild heat. Positioned as easy meal solutions for busy summer nights and family dinners, both options stay true to the company’s organic-focused approach while offering a more playful take on the traditional boxed mac and cheese experience.
🤝 Brand Partnerships
💧 Hint refreshes the brand with Mythology
Hint, led by CEO Michael Pengue, is entering a new era with a bold brand refresh and integrated creative platform developed in partnership with Mythology that will debut in May. The refresh introduces a new visual identity across packaging, website, in-store materials, and advertising, all centered around the brand’s updated positioning as “water for people with tastebuds.” As consumers continue gravitating toward unsweetened and uncarbonated beverages, the company is using the rebrand to reinforce its long-standing role in hydration while adding new energy to a category it sees as ripe for disruption.
💸 Acquisitions and Investments
🧒 cadootz! raises seed funding for growth
Cadootz!, co-founded by Rachel Mansfield, Jordan Carpenter, and Kiva Dickinson, has raised more than $3 million in seed funding to support growth and a national retail launch planned for June 2026. Led by Selva Ventures, the round will help the better-for-you kids’ snack brand expand beyond its strong direct-to-consumer start, where its debut cracker line sold out in under two hours. The brand’s organic, gluten-free, seed oil-free savory crackers are designed for families seeking cleaner-label snacks, and the funding will also support a new family-friendly pack format tied to its upcoming retail debut.
🎉 News to Celebrate
🥛 Maïzly earns a major taste award
Maïzly, co-founded by Marcel van der Merwe and Tim Leclercq, earned a 2026 TASTY Award from NECTAR for its Original Corn Milk, highlighting its standout dairy-free taste innovation. The recognition came through NECTAR’s Taste of the Industry 2026 study, which evaluated 98 dairy-free products across 10 categories through blind tastings with more than 2,100 omnivorous consumers. For the plant milk brand, the award offers third-party validation that its high-fiber Original Corn Milk can compete on taste with conventional dairy while building on earlier momentum from its 2025 CPG Food & Beverage Magazine Gold for Taste win.
🍓 HUNDY! builds buzz ahead of Shark Tank
HUNDY!, co-founded by Aviv and Michele Schor, is building momentum ahead of its Shark Tank debut with roughly 900 retail doors, seven UNFI centers, and $350,000 in early funding. The frozen fruit pop brand has expanded quickly in under two years by focusing on ultra-simple ingredients, offering products made with 100% real organic whole fruit and no concentrates, stabilizers, or added sugars. Its upcoming television appearance adds another visibility boost as it taps into growing consumer demand for clean-label snacks and more transparent definitions of what “better for you” actually means.
🌶️ Golden Palm Foods spotlights West African staples
Golden Palm Foods, founded by Carmen Attikossie, is bringing West African pantry staples to more U.S. consumers through a growing e-commerce business rooted in sourcing from smallholder farmers and market women across Togo and West Africa. Launched in 2023 by Attikossie and her mother, the brand was created to make culturally significant ingredients like Togolese chili paste, all-purpose spice mix, Bambara beans, and traditionally produced oils more accessible in the U.S. market. The company has grown through farmers markets, pop-ups, cooking classes, and its new online store, while staying centered on community rooted sourcing and greater representation of West African cuisine in everyday American cooking.
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