- CPG Weekly News
This Week in CPG 03/31/25
🛒 Retail Rollouts
☕ Nguyen Coffee Supply’s Walmart debut brings Vietnamese coffee
Nguyen Coffee Supply, founded by Sahra Nguyen, has launched its Vietnamese canned coffees in 260 Walmart stores, marking a major milestone after a persistent post-rejection pitch effort. After initially being turned down at Walmart’s Open Call, Nguyen tenaciously secured a five-minute meeting with a buyer, leading to this nationwide rollout across key West Coast locations. The RTD Vietnamese coffee line features all three styles, helping advance Nguyen’s mission to make Vietnamese coffee an everyday staple and a symbol of cultural connection.
🍷 Juliet Wine’s Costco launch expands access to women-owned wine
Juliet Wine, co-founded by Allison Luvera and Lauren De Niro Pipher, is now available at Costco in California, celebrating a win for women-owned brands in mainstream retail. The Costco rollout offers broader exposure for the brand’s eco-conscious, premium boxed wines, while also reinforcing Costco’s support of supplier diversity. The founders applauded the milestone as both a business win and a statement of inclusion during a time when DEI commitments are under scrutiny.
🍜 immi expands ramen lineup to Sprouts nationwide
immi, co-founded by Kevin Chanthasiriphan and Kevin Lee, now has 10 SKUs of its high-protein, low-carb ramen available across Sprouts Farmers Market stores nationwide. Built from the ground up to disrupt traditional instant noodles, immi has undergone multiple recipe revamps to improve flavor and texture, while remaining committed to functional benefits. With a lower price point and stronger consumer traction, immi continues its mission to reinvent ramen for modern health-conscious consumers.
🍺 Not Beer makes shelf debut at Central Market
Not Beer, founded by Dillon Dandurand, is now stocked at Central Market stores in Texas, adding another key retail partner to its growing presence. As a Dallas-Fort Worth-based brand, this launch represents a meaningful local partnership for the non-alcoholic beverage company, which continues to lean into the better-for-you beverage trend with a product that looks and feels like beer—minus the alcohol.
🥐 RoRo’s Baking Company adds spicy rolls to ShopRite
RoRo’s Baking Company, founded by Amy Collins, has introduced its new Jalapeño Cheddar Parker House Rolls to ShopRite stores, offering a spicy twist on a classic. Sold fully baked and frozen, these Southern-inspired rolls are crafted for easy preparation and bold flavor, continuing RoRo’s tradition of handmade, home-style baking that began with Amy’s grandmother’s original recipes.
🚀 New Product Launch
💧 Hint adds Sparkling Water With Electrolytes to its hydration lineup
Hint, founded by Kara Goldin, has launched Hint Sparkling Water With Electrolytes in four fruit flavors, combining clean ingredients with hydration and now available at Sprouts and online. Known for its unsweetened still water, Hint now enters the sparkling space with zero sugar, calories, or sweeteners—infused with natural fruit flavors and electrolyte minerals like potassium bicarbonate and magnesium citrate. With a tingly mouthfeel and premium taste, this launch marks Hint’s continued innovation in functional hydration.
🍻 Curious Elixirs brings brain-boosting lager to zero-proof space
Curious Elixirs, founded by JW Wiseman, debuts Curious Zero, a Lion’s Mane-infused non-alcoholic lager, blending brain-boosting botanicals with classic beer-inspired flavors. Designed to round out the brand’s full lineup from Zero to No. 9, the new brew includes ingredients like Maca Root, clarified lime, golden apple, sea salt, and Yakima hops—offering a sophisticated alternative for sober-curious consumers looking for both flavor and function.
💸 Acquisitions and Investments
🥤 poppi announces PepsiCo partnership to fuel next growth phase
poppi, co-founded by Allison Ellsworth and Stephen Ellsworth, has announced a strategic partnership with PepsiCo to accelerate its next growth phase, pending regulatory approval. Born from a Dallas kitchen and propelled by Shark Tank and early-stage investors, poppi quickly grew into a functional soda movement. With PepsiCo’s backing, poppi aims to expand its reach and continue innovating while preserving the mission and authenticity that built its community.
🎉 News to Celebrate
🍌 Amazi Foods spotlights UN and Expo West moments
Amazi Foods, founded by Renee Dunn, spotlighted its presence at major events from Expo West to the UN, showcasing its expansion into foodservice at the United Nations cafés and growing retail traction. In a packed week of connections with buyers at Thrive Market, Misfits Market, and Whole Foods HQ, the brand also gained recognition as a featured woman-owned supplier at the UN’s dining halls, further embedding itself into values-aligned, global food systems.
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