- CPG Weekly News
This Week in CPG 03/24/25
🛒 Retail Rollouts
👶 Globowl enters all Fresh Thyme Markets
In a major win for innovation in the baby food aisle, Globowl, founded by Erica Bethe Levin, has replaced Gerber at all 71 Fresh Thyme Market locations across 10 states, marking a shift toward globally-inspired, clean-label baby foods. This milestone reflects changing consumer preferences, with parents increasingly seeking diverse flavors, early allergen introduction, and sustainable packaging like glass jars. Globowl’s rise signals a broader industry trend toward elevated nutrition and cultural variety in infant food.
🍪 Fancypants cookies now in 3,000+ stores and expanding nationwide
Fancypants, founded by Maura Duggan, is now in over 3,000 retail locations—including 57 Costco stores in the Northeast and 189 Hannafords across New England—with an exclusive 14 oz Salted Caramel cookie bag made for club retail. Rather than a regional rollout, Fancypants has strategically launched across various retail formats including club, convenience, conventional, and independent channels, contributing to a remarkable 6.5 million cookies sold since January 2024.
🥯 Dam Good™ English Muffins expand to 60 Whole Foods Markets
Dam Good™ English Muffins, co-founded by mother-daughter duo Olivia and Denise Weale, has expanded to nearly 60 Whole Foods Market locations in New York, Connecticut, and New Jersey after their initial launch at One Wall St in NYC. This freezer-aisle expansion brings their signature sourdough English muffins to a broader audience, marking a key milestone in the brand’s retail journey.
🍰 Ethel’s Baking Co. debuts everyday desserts in Sprouts nationwide
Ethel’s Baking Co., founded by Jill Bommarito, has launched its popular gluten-free Pecan Dandy, Raspberry Crumble, and a brand-new cookie line as everyday offerings in Sprouts Farmers Market stores across the U.S. The rollout includes Brown Butter Chocolate Chip and Confetti Cookies, reinforcing Ethel’s commitment to making premium, handcrafted gluten-free desserts more widely available.
🚀 New Product Launch
💧 LMTLESS HYDRATION launches with clean ingredients and strong early feedback
LMTLESS HYDRATION, founded by Robert Shultz, officially launched its first round of clean-label hydration drinks on January 1, 2025, with early feedback highlighting improved energy, focus, and performance. Created to challenge the “natural flavors” status quo, the brand uses only transparent, easy-to-understand ingredients with no refined sugars, monk fruit, or stevia—offering a better-for-you alternative in the hydration category.
🦴 Jinx rolls out five new premium dog food products at Walmart
Jinx, founded by Michael Kim, has launched five new dog food products in Walmart nationwide, including Small Breed Kibble, Grass-Fed Lamb Kibble, Bone Broth Cut-in-Gravy Stews, Single Serve Homemade Toppers, and an innovative Kibble Sauce. This expansion deepens the brand’s footprint in the premium pet food market and reinforces its commitment to variety, quality, and functionality for modern dog parents.
🍹 Pari debuts bold new zero-proof cocktail, Slice of Spice
Pari, founded by Alessia Vettese, has released its second zero-proof canned cocktail, Slice of Spice, a fiery blend of chili extract, black pepper, horseradish, and adaptogens, naturally sweetened with agave. With a focus on premium ingredients and inclusive drinking rituals, this release continues Pari’s mission to bring sophisticated non-alcoholic options to the social beverage space.
🤝 Brand Partnerships
🧴 LushUs Hair enters Canada through partnership with TJX Companies
LushUs Hair, founded by Cherlyn Carby, has expanded its Caribbean-inspired natural hair care line into the Canadian market via a new retail partnership with TJX Companies, landing in Winners and Marshalls stores. The collaboration brings LushUs’ plant-powered products to a broader North American audience while leveraging TJX’s retail network for further brand exposure.
💸 Acquisitions and Investments
🍄 Pan’s Mushroom Jerky raises capital on SMBx ahead of CVS launch
Pan’s Mushroom Jerky, founded by Michael Pan, is raising funds on SMBx to fuel growth in sales, inventory, marketing, and debt refinancing as it prepares to launch in CVS stores next month. With improved gross margins and a 5x increase in production capacity following automation in 2024, Pan’s is well-positioned for national scale in the better-for-you snack category.
🎉 News to Celebrate
🍯 Pearl Honey Spreads completes brand refresh to support national growth
Pearl Honey Spreads, founded by Moji Okuyemi, has undergone a complete brand refresh—featuring new packaging, a redesigned website, and an enhanced digital presence—to reflect its commitment to clean ingredients and premium quality. The refresh also includes a broader digital marketing strategy with influencer collaborations and direct outreach to support the brand’s path toward national expansion.
Other News
- CPG Weekly News
- CPG Weekly News
- CPG Weekly News
