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This Week in CPG 03/23/26
🛒 Retail Rollouts
🍿 Frankie’s Organic Snacks has landed in more than 600 Sam’s Club stores nationwide
Frankie’s Organic Snacks, led by Frank Cristiano, has landed in more than 600 Sam’s Club stores nationwide with its Organic Puffcorn Variety Pack, marking the family-owned brand’s first national U.S. retail placement. Frankie’s Organic Snacks, led by Frank Cristiano, is bringing its Organic Puffcorn Variety Pack to more than 600 Sam’s Club locations nationwide through April 25, giving the family-owned organic snack brand its first national retail placement in the U.S. Known for reworking familiar snack foods with simple, high-quality ingredients, the brand’s oven-baked puffcorn is made with organic cornmeal and organic sunflower oil. The product is also USDA Organic, Non-GMO Project Verified, Certified Gluten-Free, and kosher, making the Sam’s Club launch a major milestone for the company.
🍜 Momofuku Goods has expanded into Albertsons with its relaunched noodles and new Sesame Miso variety
Momofuku Goods, founded by David Chang, has expanded into Albertsons with its relaunched noodles, bringing improved texture, more sauce, deeper flavor, and a new Sesame Miso variety to more shoppers. Momofuku Goods, founded by David Chang, has officially launched its noodles at Albertsons, expanding the brand’s retail reach with an upgraded version of the product. The brand recently relaunched the noodles with more sauce, deeper flavor, and improved texture, while also introducing a new Sesame Miso flavor. The packs cook in four minutes and are designed to deliver a satisfying at-home meal, making this Albertsons expansion another meaningful step in the brand’s continued grocery growth.
🍵 Raazi Tea is now sold in more than 200 stores, hotels, and offices nationwide
Raazi Tea, founded by Arjun Narayen, is now sold in more than 200 stores, hotels, and offices nationwide as the brand continues scaling its retail and hospitality footprint. Raazi Tea, founded by Arjun Narayen, has grown its presence to more than 200 stores, hotels, and offices around the country, signaling steady momentum for the emerging tea brand. The company also shared that it is hiring for several New York-based roles, including an intern and a finance and operations lead, to support its next phase of expansion. The update points to growing demand across both retail and hospitality channels as the business builds out its footprint.
🚀 New Product Launch
🥩 Side Project Jerky has launched chicken snack sticks in Korean BBQ and Classic Roast
Side Project Jerky, founded by Marcos Espinoza, has launched chicken snack sticks in Korean BBQ and Classic Roast, expanding beyond whole-muscle jerky with a new protein-packed offering now available online, on Amazon, and at select Greater Philadelphia retailers. Side Project Jerky, founded by Marcos Espinoza, is branching into a new format with the launch of chicken snack sticks in Korean BBQ and Classic Roast. The brand framed the move as a supplement to its existing line of whole-muscle meat snacks rather than a pivot, while continuing to spotlight flavors not often seen in the meat snack aisle. The new sticks are already available on the company’s website, on Amazon, and at select retailers in the Greater Philadelphia area.
🥜 Daily Crunch is launching Mediterranean Medley, a savory sprouted nut and seed mix inspired by Mediterranean flavors
Daily Crunch, founded by Laurel Orley, is launching Mediterranean Medley, a savory sprouted nut and seed mix inspired by Mediterranean flavors, at select retailers and online starting March 16, 2026. Daily Crunch, founded by Laurel Orley, is adding a savory option to its sprouted snack lineup with Mediterranean Medley, a mix made with balsamic vinegar, fresh herbs, sprouted cashews, almonds, and pepitas. The women-founded brand uses its patented four-day soak-sprout-dehydrate process to create a light, airy crunch without traditional roasting or heavy oils. The new flavor is set to launch March 16, 2026, at select retailers and online.
🟦 MadeGood has rolled out Crunchy Granola Squares nationwide
MadeGood, co-founded by Nima, Salma, and Sahba Fotovat, has rolled out Crunchy Granola Squares nationwide after debuting the new product line at Expo West, with three flavors hitting retailers including Target, Publix, Harris Teeter, and Hy-Vee. MadeGood, co-founded by Nima, Salma, and Sahba Fotovat, has officially launched its new Crunchy Granola Squares nationwide after first showcasing the line at Expo West. The fast-growing granola snack brand is offering the squares in Oats & Dark Chocolate, Sweet Cinnamon & Sea Salt, and Blueberry & Vanilla. The new collection is now available at retailers including Target, Publix, Harris Teeter, Hy-Vee, and more, giving the brand another broad national rollout.
🍼 Little Spoon has entered infant formula with its Organic Grass-Fed Whole Milk Infant Formula
Little Spoon, co-founded by Ben Lewis and Angela Vranich, has entered infant formula with its Organic Grass-Fed Whole Milk Infant Formula, pairing a newborn nutrition expansion with batch-level testing disclosures and publicly defined safety standards. Little Spoon, co-founded by Ben Lewis and Angela Vranich, has expanded into infant formula with the launch of its Organic Grass-Fed Whole Milk Infant Formula, extending the brand’s broader feeding ecosystem into newborn nutrition. The company said each batch will undergo independent testing for more than 500 potential toxins and contaminants, and it plans to publicly disclose batch-level results, including specific heavy metal numbers. The move comes as consumer trust in the category remains under pressure, making transparency a central part of the launch.
🍜 Fly By Jing is launching Creamy Sesame and Roasted Garlic versions of its bestselling noodles at Whole Foods Market nationwide
Fly By Jing, founded by Jing Gao, is launching Creamy Sesame and Roasted Garlic versions of its bestselling noodles at Whole Foods Market nationwide, broadening its Sichuan-inspired lineup with less spicy options. Fly By Jing, founded by Jing Gao, is expanding its noodle lineup with two new flavors, Creamy Sesame and Roasted Garlic, now rolling out at Whole Foods Market stores nationwide. The additions join Chili Crisp, Sweet + Spicy, and Classic Soy to create a wider spectrum of Sichuan-inspired flavors, including milder options that still emphasize depth and complexity. The six-minute noodles pack 12 grams of protein per serving and recently earned extra attention with Creamy Sesame winning a 2026 NEXTY Award.
🤝 Brand Partnerships
📦 Clio partnered with HelloFresh to distribute 500,000 samples nationwide
Clio, led by John McGuckin, partnered with HelloFresh to distribute 500,000 samples nationwide, using the large-scale trial to fuel awareness as its refrigerated Greek yogurt bars gain momentum across retail, convenience, foodservice, and Canada. Clio, led by John McGuckin, teamed up with HelloFresh on a 500,000-sample nationwide distribution effort as the refrigerated Greek yogurt bar brand continues gaining traction across channels. The company said only 14% of recipients had tried the product before, but 83% reported they were likely to purchase after sampling, highlighting the value of trial for emerging refrigerated formats. The partnership comes as the brand reports more than 112% year-over-year distribution growth in 2025, a presence in 38,000-plus retailers, and expansion into convenience, foodservice, and 500-plus Canadian locations.
🎉 News to Celebrate
🍇 Welch’s Fruit Snacks has completed its transition to colors from natural sources across all varieties
Welch’s Fruit Snacks, led by Michael Rosenberg, has completed its decade-long transition to colors from natural sources across all varieties, eliminating artificial dyes from the full portfolio. Welch’s Fruit Snacks, led by Michael Rosenberg, has fully transitioned all of its varieties to colors from natural sources, completing a decade-long effort to remove artificial dyes such as Red 40 and Blue 1 from the portfolio. The work began in 2015 and required years of research and development to convert legacy favorites like Mixed Fruit and Berries ‘n Cherries while maintaining the taste consumers expect. The milestone builds on a broader product strategy in which every new launch since 2018 was already made without artificial dyes.
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