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This Week in CPG 03/17/25
🛒 Retail Rollouts
🥣 ONO Protein Oats expands to Costco Midwest
ONO Protein Oats, founded by Nilou Shahryari, expands its Costco Wholesale footprint to the Midwest, bringing its protein-packed oat bundles to 13 new states. The brand’s high-protein oat variety packs are now available in Michigan, Wisconsin, Illinois, Indiana, Ohio, Minnesota, and more, offering a convenient breakfast option for Costco shoppers. This expansion marks a significant milestone for ONO as it continues to grow its national retail presence.
🚀 New Product Launch
🥗 Dress It Up Dressing debuts Green Goddess & Peach Vinaigrette
Dress It Up Dressing, founded by Sophia Maroon, debuts Green Goddess and Peach Vinaigrette at Expo West 2025, expanding its clean-label lineup with bold new flavors. Exclusively available now at Whole Foods Market and launching in other retailers this June. The Green Goddess dressing blends basil, parsley, dill, mint, and tarragon for a fresh, herbaceous profile, while the Peach Vinaigrette delivers natural sweetness without added sugars. Staying true to its artisanal, olive-oil-based recipes, the brand continues to redefine premium salad dressings.
🌶️ Fortune Favors unveils The Spark
Fortune Favors, co-founded by Eric Rupert, Jess Benish, and Sam McDaniel, unveils The Spark, a fusion of candied pecans and Korean gochugaru, crafted in collaboration with Whole Foods Market Global Specialty Innovation. The snack balances a slow-building heat (6/10 spice level) with orange zest, cherry powder, sesame seeds, and chives, offering a bold twist on a classic American treat. The launch underscores Fortune Favors’ commitment to innovative, globally inspired snacking.
🥜 Wild Fox Foods introduces a clean-label snack line
Wild Fox Foods, co-founded by Kevin McCray and Kelsie Costa, launches with a lineup of clean-label snacks, including roasted nuts, nut-based mixes, and protein bars, all free from refined sugars, seed oils, and artificial flavors. The brand, from the founders of Kevin’s Natural Foods, aims to disrupt the snack aisle by offering genuinely healthy, nutrient-dense options for on-the-go consumers. Debuting at Expo West, Wild Fox Foods is positioned to become a go-to for health-conscious snackers.
🥤 MIILS enters the meal shake market with first-of-its-kind packaging
MIILS, founded by Chloe Choi, enters the market with its next-gen meal shakes, blending protein with nostalgic cereal flavors and pioneering single-serve pouches for ultimate convenience. Taking inspiration from space travel packaging, MIILS aims to provide on-the-go consumers with a smooth, indulgent alternative to traditional, chalky meal shakes. The brand’s unique format sets it apart in the growing meal replacement category.
🍦 GoodPop launches Mickey Mouse Fudge n’ Vanilla pops
GoodPop, founded by Daniel Goetz, introduces Mickey Mouse Fudge n’ Vanilla pops, bringing a nostalgic Disney-inspired treat to Sprouts Farmers Market nationwide, with broader distribution in April 2025. This playful take on the classic Mickey ice cream bar is made the GoodPop way—clean ingredients, no artificial sweeteners, and a commitment to better-for-you frozen treats. The launch continues GoodPop’s mission of making childhood favorites with a healthier twist.
🤝 Brand Partnerships
🍋 Halfday Iced Tea relaunches with Big Geyser partnership
Halfday Iced Tea, co-founded by Kayvon Jahanbakhsh and Mike Lombardo, relaunches with a bold new rebrand, kicking off with Big Geyser Inc. for a major New York City distribution push. The new look better communicates the brand’s benefits while maintaining its vibrant, youthful identity. This partnership with Big Geyser, one of NYC’s leading beverage distributors, signals major growth for the brand as it aims to dominate the functional iced tea space.
💸 Acquisitions and Investments
🍸 Booz Box Cocktails launches equity crowdfunding on Loupt
Booz Box Cocktails, co-founded by Ryan Provost and Norman Strobel, launches an equity crowdfunding campaign on Loupt, inviting investors to fuel its expansion in the RTD cocktail market. Known for its innovative boxed packaging and award-winning flavors, Booz Box aims to scale operations and expand its presence in the fast-growing spirit-based RTD category. The campaign offers an opportunity for supporters to invest in the future of convenient, high-quality cocktails.
🎉 News to Celebrate
🥨 Chunk Nibbles names former Dot’s Pretzels president as CEO
Chunk Nibbles, co-founded by Brad & Katie Cocklin, welcomes Randy Johnson as CEO, bringing his extensive snack industry expertise, including leadership at Dot’s Pretzels, to drive the brand’s next growth phase. With decades of experience in CPG and a proven track record in brand scaling, Johnson’s appointment signals exciting expansion plans for the innovative snack company.
💧 Preme pivots to a gut hydration platform
Preme, founded by Xeba Zareie, pivots from cold-chain puddings to a gut hydration platform, aiming for a more scalable, shelf-stable product line. The move follows a strategic reevaluation of the brand’s growth potential, shifting to a product that better aligns with consumer demand and retail expansion opportunities. This transition reflects a broader trend in functional beverages prioritizing gut health and hydration.
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