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This Week in CPG 03/03/25
🛒 Retail Rollouts
🍫 B.T.R. NATION makes a GIANT move
B.T.R. NATION, founded by Ashley Nickelsen, expands to Giant Foods, bringing all four superfood nut butter bars to 131 stores across Maryland, Virginia, D.C., and Delaware. Known for its nutrient-dense, clean-label snacks, B.T.R. NATION continues to grow its retail presence, offering shoppers a convenient way to fuel their busy lifestyles with functional, plant-based ingredients.
🥯 Dam Good™ English Muffins lands at Wegmans
Dam Good™ English Muffins, co-founded by Olivia Weale, makes its Wegmans debut, launching all four varieties of its sourdough English muffins in the frozen bread section. The brand, known for its naturally fermented, preservative-free muffins, is thrilled to expand into the beloved grocery chain, giving shoppers an artisanal option for their breakfast and sandwich needs.
🫒 Graza introduces Frizzle at Whole Foods
Graza, co-founded by Andrew Benin and Allen Dushi, rolls out “Frizzle,” a new high-heat cooking oil, exclusively at Whole Foods Market, along with new spray bottles and bulk formats. Made from upcycled olive remnants, Frizzle is designed for frying, sautéing, and grilling with a high smoke point of 490°F, reinforcing Graza’s mission to make high-quality olive oil more accessible and versatile.
🍪 NUFS Crackers brings Hot Honey to The Fresh Market
NUFS Crackers, founded by Kristine Tran, lands at The Fresh Market with its Hot Honey Crackers, bringing a gluten- and seed oil-free option to shoppers. As consumers seek healthier snack alternatives, NUFS is setting itself apart with clean ingredients and bold flavors, now conveniently available in a growing number of retail locations.
🚀 New Product Launch
🍯 BEE-ON redefines sports hydration with honey
BEE-ON, co-founded by Tommy McIntyre and Caleb Vander Esch, officially launches its honey-based sports hydration drink, now available for purchase online. Designed for athletes and active families looking for a clean energy boost, BEE-ON uses real honey and electrolytes for sustained hydration, eliminating artificial ingredients found in traditional sports drinks.
🍶 Kintsugi Sake blends tradition with modern luxury
Kintsugi Sake, founded by Buzzy Sklar, introduces a new American-made sake that blends 200 years of Japanese brewing tradition with a modern, luxurious experience. Crafted with premium Yamada Nishiki rice and pure water from the Blue Ridge Mountains, Kintsugi Sake aims to elevate the sake-drinking experience while honoring the art of kintsugi—celebrating imperfections as beauty.
🥑 Biena launches crispy edamame with avocado oil
Biena Snacks, founded by Poorvi Patodia, unveils Biena Crispy Edamame with Avocado Oil, delivering 12-13g of plant protein per serving and expanding its leadership in the high-protein snack space. As one of the first snacks in its category made with avocado oil, this launch addresses the demand for minimally processed, plant-based protein options while offering a satisfying crunch.
🥫 Farmer’s Market Foods relaunches Organic Cranberry Sauce
Farmer’s Market Foods, co-founded by Bill and Karla Chambers, relaunches its Organic Cranberry Sauce, offering a clean-label, sustainably grown option just in time for Spring 2025. With no added preservatives and USDA-certified organic cranberries, this versatile sauce caters to health-conscious consumers looking for a naturally sweet and tart condiment for meals beyond the holiday season.
🍖 Chunk Foods debuts new plant-based pulled meats
Chunk Foods, founded by Amos Golan, debuts four new plant-based “Chunk Pulled” products with chef-crafted simmer sauces at Expo West. These new high-protein, non-GMO options—including flavors like Teriyaki, Texas BBQ, Korean BBQ, and Barbacoa—offer a quick and delicious alternative for home cooks seeking clean-label, meat-free meal solutions.
🤝 Brand Partnerships
🩸 Bucked Up teams up with Alex Eubank
Bucked Up, founded by Ryan Gardner, partners with bodybuilder and fitness creator Alex Eubank, who will help develop new pre-workout and performance supplements. With millions of dedicated fitness followers, Eubank’s expertise and influence will play a key role in Bucked Up’s content strategy and product innovation, reinforcing the brand’s commitment to fueling serious athletes.
💸 Acquisitions and Investments
🥂 Hiyo secures investment from Constellation Brands
Hiyo, co-founded by Cygne Cooper, Evan Quinn, and George Youmans, secures an investment from Constellation Brands, fueling its mission to redefine non-alcoholic social tonics. Known for its adaptogen-infused, alcohol-free beverages, Hiyo is poised for rapid growth as more consumers seek mindful drinking options that deliver both flavor and function.
🎉 News to Celebrate
🍿 EATABLE’s Dean Martin Popcorn Trio goes to the Oscars
EATABLE, co-founded by Charlene and Vincent Li, secures a spot in the exclusive 2025 ‘Everyone Wins’ Oscar Nominee Gift Bags with its Dean Martin Popcorn Trio. Featuring gourmet flavors inspired by the legendary entertainer’s music, this collaboration with Iconic Artists Group brings a touch of Hollywood nostalgia to EATABLE’s artisanal popcorn lineup.
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