- CPG Weekly News
This Week in CPG 02/24/25
🛒 Retail Rollouts
🥤 Twrl Milk Tea expands into Andronico
Twrl Milk Tea, co-founded by Olivia Chen and Pauline Ang, has launched its Brown Sugar Boba and Strawberry Popping Boba at Andronico’s Community Markets, bringing cafe-quality boba toppings to seven locations alongside its canned non-dairy milk teas. These single-serve, clean-label boba options allow consumers to create an easy, premium at-home boba experience in under a minute. With Twrl’s Brown Sugar Boba offering the perfect chewy QQ texture in just 45 seconds and Strawberry Popping Boba delivering a burst of fruity flavor, the brand continues to expand its footprint in the boba market. Twrl’s products are also available through distributors like UNFI, Kehe, and Faire, as well as online via Amazon, Weee!, and their website.
💧 Blume secures nationwide Whole Foods distribution for SuperBelly
Blume, founded by Karen Danudjaja, has secured nationwide distribution for its SuperBelly gut-friendly hydration line at 432 Whole Foods Market stores, further solidifying its presence in the functional beverage space, and has also been named a Nexty Awards finalist at Natural Products Expo West. SuperBelly is a plant-based hydration powder designed to support gut health, featuring a blend of prebiotics, probiotics, and functional botanicals. This nationwide rollout represents a significant milestone for the women-founded brand, which has been gaining traction for its innovative, clean-label approach to wellness beverages.
🍪 Spritzal Cookie Company brings better-for-you shortbread to Fresh Thyme Market
Spritzal Cookie Company, founded by Taylor & Jody Walker, is rolling out its better-for-you shortbread cookies at 70 Fresh Thyme Market locations through Pod Foods, featuring flavors like Key Lime, Ooh La Lemon, Birthday Cake, and Almond Chocolatey Chip Shortbread Cookie Bites. With a focus on clean-label ingredients, these cookies offer a modern twist on classic shortbread, balancing indulgence with mindful snacking. This Fresh Thyme launch is part of Spritzal’s mission to expand its retail presence and introduce more consumers to its better-for-you treats.
🥣 PremOla Granola lands at Green Market in O’Hare Airport
PremOla Granola, founded by Lisa Bastian, is now available at Green Market in O’Hare Airport, offering travelers a protein-packed snack on the go. Known for its nutty, nutrient-dense granola, the brand is making its airport debut with convenient 2 oz. travel-size bags, perfect for busy commuters and frequent flyers. To celebrate the launch, PremOla will be hosting a demo on March 1st from 12-4 PM, giving travelers a chance to sample and stock up on their wholesome snack before takeoff.
🧀 Krack'd Snacks launches into Erewhon
Krack’d Snacks, founded by William K., has launched into Erewhon, marking its first regional retail expansion with a strong start in the refrigerated set. After just one store demo, the brand moved over 50 units in a single week, highlighting strong demand for its product. With an ambitious goal of becoming a top-10 brand within its category, Krack’d Snacks is focused on gaining traction among Erewhon’s health-conscious shoppers while building momentum for further growth.
🧋 BUBLUV bubble tea now available at Safeway
BUBLUV, founded by Diana Ark Chen, is now available at Safeway, bringing its colorful, lightly sweet bubble tea to a wider audience. Featuring flavors like Black Milk Tea, Matcha Milk Tea, and Passionfruit Oolong Guava, BUBLUV offers a refreshing take on traditional boba with real brewed tea, fun colorful boba, and no artificial colors or sweeteners. This expansion reflects growing consumer demand for clean-label, better-for-you boba beverages in mainstream retail channels.
🚀 New Product Launch
🍝 Carbone Fine Food introduces five new pasta sauce flavors
Carbone Fine Food, co-founded by Mario Carbone and Rich Torrisi, has expanded its pasta sauce lineup with five new flavors—Sweet Pepper & Onion, Mediterranean Marinara, Black Truffle Alfredo, Mac & Cheese Alfredo, and Lemon Pepper Alfredo—bringing its total offerings to 17. Following a record-breaking 2024 with over 18 million jars sold, these new flavors continue Carbone’s mission of elevating Italian-American cuisine with high-quality, chef-crafted sauces.
🌮 PACHA debuts first-of-its-kind Sourdough Buckwheat Tortillas
PACHA, co-founded by Madeleine Hamann and Adam Hiner, is debuting Sourdough Buckwheat Tortillas at Expo West, offering a grain-free, allergen-free alternative made with just two ingredients: sprouted buckwheat and sea salt. Unlike traditional tortillas that rely on grains, gums, or preservatives, PACHA’s fermented approach enhances nutrient absorption and delivers a pliable, soft texture without cracking. The launch highlights PACHA’s commitment to simple, functional, and gut-friendly food innovation.
🍜 Lotus Foods unveils Organic Wide White Rice Ramen, a NEXTY finalist
Lotus Foods, co-founded by Ken Lee & Caryl Levine, is launching Organic Wide White Rice Ramen at Expo West, a first-of-its-kind, never-fried ramen made from a single ingredient: organic white rice, which has also been named a Nexty finalist for Best Organic. Twice as wide as traditional ramen noodles, this clean-label, gluten-free option offers a bouncy, indulgent texture while providing a sustainable alternative to wheat-based ramen. Lotus Foods continues to lead the way in innovative, better-for-you noodle offerings.
💦 Fastwater launches electrolyte-infused beverage for fasting
Fastwater, co-founded by Kevin Valluzzi and Jonathan Eshoo, is introducing a carbonated, electrolyte-infused beverage designed for fasting, offering zero calories, sugar, artificial ingredients, or caffeine. With added sodium, potassium, magnesium, vitamin B, and zinc, Fastwater provides hydration and essential nutrients without disrupting a fast, making it an ideal choice for health-conscious consumers looking for a clean functional beverage.
🍫 OVU launches fertility-focused snack bars
OVU, founded by Abigail Modell, has launched its fertility-focused snack bars, blending key nutrients like Maca Root and Myo-Inositol to support hormonal balance, energy, and overall well-being. Inspired by the challenges of miscarriages, PCOS, and fertility struggles, OVU Bars are rooted in Mediterranean diet principles and designed to nourish anyone seeking a functional, delicious snack. Now available on OVUbar.com, these bars aim to bridge the gap between conscious nutrition and enjoyable snacking.
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