- CPG Weekly News
This Week in CPG 02/17/25
🛒 Retail Rollouts
🍪 Legally Addictive Foods lands in Whole Foods Southeast
Legally Addictive Foods, co-founded by Laura Shafferman and Seth Eisman, has secured shelf space in all Whole Foods Market Southeast locations, expanding the reach of its sweet-and-salty cracker-based treats. After connecting with key buyers at Flavors of Carolina, the brand successfully navigated the onboarding process and is now available for more customers to enjoy.
🚀 New Product Launch
🥜 Confusion Snacks puts a bold twist on peanuts
Confusion Snacks, founded by Aadit Patel, has officially launched its line of dry-roasted peanuts after a successful soft launch in select stores and online. Inspired by nostalgic Indian flavors, the brand aims to bring a fresh, bold, and guilt-free twist to a classic snack beyond the typical salty and sweet options.
🍹 Angel Margarita shakes up the RTD cocktail market
Co-founded by Hailee Steinfeld, Jordi Zindel, and Rodrigo Hernandez, Angel Margarita has debuted a premium ready-to-drink margarita made with 100% Agave Blanco Tequila from Jalisco, Mexico. Available in flavors like Lime, Grapefruit Paloma, Ranch Water, and Wild Berry, the brand aims to elevate the RTD cocktail experience with high-quality ingredients.
⚡ Rejuvenation debuts "Blackr the Berry" energy shot for Black History Month
Rejuvenation, founded by Anna Cobb, has introduced its newest product, the Blackr the Berry 2oz Energy Shot, infused with blackberry and black currant for a clean, sustained energy boost. Selling over 350 units in its first week, the limited-edition shot is designed to celebrate culture while meeting the demand for plant-based, functional beverages.
🧑⚕️ Suru launches a science-backed shake for blood sugar support
Suru, founded by Shira Miller, has introduced a new nutritional shake designed to help balance blood sugar levels, improve digestion, and support those on GLP-1 medications. The high-protein, high-fiber shake has already earned recognition from SELF Magazine as the “Best Shake for Blood Sugar Support” and is now available for purchase online.
🍛 Khalo brings Ayurveda to the kitchen with new cooking pastes
Khalo, co-founded by Victoria Ho and Ankita Sankla, has launched its flagship Olive Oil Cooking Pastes, blending Ayurvedic herbs and spices in organic California olive oil. Designed to boost nutrient absorption and digestion, the brand aims to make Ayurvedic cooking more accessible while celebrating the healing power of food.
🔥 Santana Snacks makes its debut with organic, gluten-free snacks
Santana Snacks, founded by Victor Macias, has officially launched, bringing clean, organic, and gluten-free snack options to market. Focused on high-quality ingredients and bold flavors, the brand is offering a limited-time discount to early customers eager to try its latest creations.
🤝 Brand Partnerships
🍽️ A Dozen Cousins & Once Upon a Farm team up for frozen kids’ meals
A Dozen Cousins, founded by Ibraheem Basir, has partnered with Once Upon a Farm, co-founded by Cassandra Curtis and Ari Raz, to launch “Little Foodies” frozen meal starters, designed to introduce kids to Creole, Caribbean, and Latin American flavors. Packed with fresh vegetables and lightly seasoned, the meals aim to cultivate adventurous palates from an early age.
💸 Acquisitions and Investments
💰 Olipop raises $50M at a $1.85B valuation to fuel growth
Olipop, co-founded by Ben Goodwin and David Lester, has secured a $50 million funding round led by JP Morgan Private Capital’s Growth Equity Partners, bringing its valuation to $1.85 billion. The gut-healthy soda brand, already profitable and experiencing triple-digit growth, plans to use the funding to expand product development, marketing, and distribution, with founder Ben Goodwin hinting at a potential IPO or acquisition down the line.
🎉 News to Celebrate
🏆 Daddy’s Homemade named a finalist for Start-Up of the Year
Daddy’s Homemade, founded by Amber Burr, has been named a finalist for the Denver Metro Chamber of Commerce’s 2025 Start-Up of the Year award. The all-natural syrup company is seeking public votes ahead of the final decision, which will be announced on April 24th.
Cast your vote here → https://www.surveymonkey.com/r/GR57LHF.
🍪 Every Body Eat earns a NEXTY Award finalist spot at Expo West
Every Body Eat, co-founded by Trish Thomas and Nichole Wilson, has been named a finalist for a NEXTY Award at Expo West 2025 with its Ginger Cinnamon Cookie Bites. As the first cookie brand to receive the Seed Oil Free Certified seal, the product aims to redefine clean-label snacking without compromising on taste.
🏬 Paktli Foods moves forward in Meijer’s Expo West campaign
Paktli Foods, founded by Seena Chriti, has advanced in Meijer’s Expo West Meet and Greet Campaign, providing an opportunity for potential retail expansion with the Midwest grocery chain. The selection highlights the brand’s growing momentum in the snack category.
🏅 Rule Breaker Snacks reaches finals in The Next Fairway Find competition
Rule Breaker Snacks, founded by Nancy Kalish, has been named a finalist for The Next Fairway Find competition, giving the brand a chance to win $10,000 and secure placement in four Manhattan Fairway Market locations. The competition provides emerging brands with major retail exposure and business support.
Other News
- CPG Weekly News
- CPG Weekly News
- CPG Weekly News
