- CPG Weekly News
This Week in CPG 02/16/2026
🛒 Retail Rollouts
🥒 Something & Nothing hit Miami-area shelves at Sprouts and Whole Foods Market
Something & Nothing, founded by Ollie Dixon, expanded its Miami presence with three standout flavors Cucumber, Orange & Mandarin, and Sicilian Lemon Iced Tea now rolling across Sprouts and Whole Foods Market stores in the region. The premium soda line leans on real fruit juices, extracts, and botanicals with no added sugar or sweeteners, positioning it as a bright, “transportive” sip built for warm-weather occasions.
🍫 Pastazerts launched Chocolate Cannoli Ravioli at Lunds & Byerlys
Pastazerts, founded by Stephanie Berwick, introduced Chocolate Cannoli Ravioli, a new twist on the brand’s signature chocolate ravioli platform inspired by the classic Italian cannoli. The SKU is now available at Lunds & Byerlys, giving Pastazerts both a new retail partner and its first Midwest-region launch, alongside updated packaging designed to improve shelf visibility as the brand continues scaling nationally.
🍷 Giesen 0% launched with KeHE distribution
Giesen 0%, co-founded by Theo, Alex & Marcel Giesen, is broadening its U.S. reach with a new launch into KeHE, following what the brand described as a strong KeHE Summer Show. Next up, the team is heading to Expo West, where its Giesen 0% Pinot Grigio is gaining extra attention as a NEXTY finalist, reinforcing momentum for the non-alcohol wine lineup.
⚡ Huxley is now nationwide at Sprouts Farmers Market
Huxley, founded by Simon Solis-Cohen, just made its biggest distribution leap yet with a nationwide rollout in the Sprouts Farmers Market energy set, graduating from time spent in the retailer’s innovation set. The brand is framing the launch around real ingredients, great flavor, and “balanced energy,” while crediting support from Sprouts’ Jorge Espinoza Jr. and encouraging shoppers to show up early to help build velocity.
🥛 milkadamia brought Oat Milk Slices to 450 Target stores
milkadamia, founded by Jim Richards and led by CEO Neil Cox, took its Oat Milk Slices concept into retail for the first time, landing in 450 Target locations after a full DTC launch in November 2025. The innovation turns oat milk into a thin, shelf-stable “slice” you blend or shake with water for about 60 seconds, letting shoppers customize consistency from lighter to extra creamy an at-home “barista moment” with less waste and more convenience.
🍑 Clio’s Peach Minis landed at Target for a limited run
Clio, led by CEO John McGuckin, is bringing Peach Minis to Target as a limited-edition refrigerated flavor running January through June, sold in an 8-pack in the refrigerated aisle. The minis pair ripe peach flavor with creamy, cheesecake-like Greek yogurt and a chocolatey coating, plus probiotics, landing at 70 calories and 3g protein per bar for a snack that reads like dessert but fits everyday grab-and-go.
🚀 New Product Launch
🌾 SIMPLi debuted 10 new Regenerative Organic Certified pantry staples
SIMPLi, founded by Sarela Herrada, unveiled its largest expansion to date with 10 new Regenerative Organic Certified® pantry staples spanning oils, lentils, beans, and ancient grains sourced across the U.S., Canada, Europe, and Africa. The rollout builds on the brand’s mission to scale regenerative organic agriculture while boosting transparency and quality, and it’s designed to make nutrient-dense pantry basics more accessible nationwide through Whole Foods Market and other retailers.
🧠 AUTOFOCUS launched for clean energy and calm focus
AUTOFOCUS, founded by Trisha Ashworth, launched as a science-backed functional beverage designed to deliver clean, sustained energy and mental clarity without the jitters or crash common to traditional energy drinks. The formula features upcycled coffee fruit (a natural caffeine and antioxidant source) plus L-theanine for a smoother, calmer lift, and it’s built with just six ingredients and no artificial sweeteners, additives, or fillersan origin story inspired by the steady, clear-headed energy Ashworth experienced on a Bali yoga certification trip.
🤝 Brand Partnerships
🍜 A-Sha teamed up with SpongeBob for collectible ramen cups
A-Sha Foods, founded by Young Chang, partnered with SpongeBob SquarePants to launch the first-ever SpongeBob-inspired ramen cups, releasing a limited-edition set of three collectible, character-driven designs. The collaboration riffs on Bikini Bottom’s “Good Noodle Award” (for good deeds) and ties into the franchise’s latest theatrical film, pairing playful pop-culture energy with A-Sha’s better-for-you positioning and high-quality approach to instant noodles.
🎉 News to Celebrate
🍁 Bear Maple hit Top 10 in the Northeast, per SPINS
Bear Maple Farms, founded by Brian Bethke, reached Top 10 functional beverage brand in the Northeast and became the fastest-growing in its category, according to SPINS data. The milestone follows expanding distribution and a strong presence in the INFRA and NCG networks, plus regional retail launches at MOM’s Organic Market, Kimberton Whole Foods, Haggen, and Market of Choice all while leaning into its “clean soda” positioning with ultra-premium ginseng for calm energy, naturally sweetened maple water, fewer than 10 calories, and a $3.49 MSRP.
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