This Week in CPG 01/27/25

🛒 Retail Rollouts

🥤 Positive Beverage has expanded its sugar-free Positive Energy drinks to over 280 Albertsons and Vons stores in Southern California

Founded by Shannon Argyros, Positive Beverage is bringing its sugar-free, sucralose-free Positive Energy drinks to Southern California shoppers in Albertsons and Vons. Available in Watermelon Mania, Poppin’ Orange, and Tropical Bliss, the drinks feature green tea caffeine and immunity-boosting nutrients, offering a clean energy option to meet rising demand.

🍑 GOOD GOOD has landed its Apricot Jam in Costco Midwest, offering a two-pack of 20oz jars for $9.99 during January

GOOD GOOD, founded by Gardar Stefansson, has partnered with Costco Midwest to bring its keto-friendly, sugar-free Apricot Jam to shelves in an affordable two-pack. This launch aligns with January’s focus on better-for-you eating and offers an approachable pantry staple for consumers seeking healthier choices.

🍅 Ciao Pappy launched its three premium marinara sauce flavors in 33 Whole Foods Market locations across Southern California and Las Vegas

Founded by Francesca Pittaluga, Ciao Pappy’s authentic marinara sauces are now available at Whole Foods Market stores in Southern California and Las Vegas. The brand’s lineup of premium sauces is crafted to bring elevated Italian-inspired flavors to home cooking.

🍝 Sauz launched nationally at Whole Foods and Sprouts, featuring two Whole Foods-exclusive flavors: Miso Garlic Marinara and Brown Butter Alfredo

Co-founded by Troy Bonde and Winston Alfieri, Sauz is reshaping the tomato sauce aisle with bold, creative flavors like Miso Garlic Marinara and Brown Butter Alfredo, both exclusive to Whole Foods. This nationwide rollout at Whole Foods and Sprouts highlights the brand’s rapid growth since its founding less than two years ago.

🥣 ONO Protein Oats debuted its high-protein oatmeal in 58 Costco stores across San Diego, Arizona, and Colorado

ONO Protein Oats, founded by Nilou Shahryari, launched its nutrient-packed oatmeal in 58 Costco locations, bringing flavors like Peanut Butter Blossom and Cinnamon Oat Crunch to shelves. With 20g of protein per serving, gluten-free options, and 10-second prep time, ONO offers a convenient, functional breakfast solution for busy mornings.

🌰 Realsy has launched in all Jewel locations across the Chicago suburbs, marking their largest retail order to date

Co-founded by Sophia Karbowski and Austin Patry, Realsy’s clean-label snacks have hit Jewel-Osco stores across Chicago’s suburbs, landing their biggest purchase order yet. The snacks, made from minimally processed, real ingredients, can now be found in the produce section.

🍁 Bear Maple secured shelf space at the iconic Zabar's on the Upper West Side of NYC

Founded by Brian Bethke, Bear Maple has joined Zabar’s, a legendary NYC food institution, bringing its premium maple syrup to shelves. This placement reflects the brand’s growing reputation for quality and its connection to the local community.

🍫 Elavi has expanded into all 82 Costco Southeast locations with its high-protein, low-sugar brownies

Co-founded by Michelle Razavi and Nikki Elliott, Elavi has made a major leap into 82 Costco Southeast stores with its protein-packed, low-sugar brownies. Known for catering to health-conscious consumers, Elavi’s clean indulgences tap into skyrocketing demand for functional snacks that satisfy cravings while supporting blood sugar balance.

🚀 New Product Launch

🦄 Jordan's Skinny Mixes expanded its Fantasy Collection with three new sugar-free syrups: Tropigal Syrup, Fairy Dust Syrup, and Unicorn Sauce

Founded by Jordan Engelhardt, Jordan’s Skinny Mixes is growing its whimsical Fantasy Collection with Tropigal Syrup, Fairy Dust Syrup, and Unicorn Sauce. These sugar-free, gluten-free syrups deliver fun and bold flavors, making them perfect for creating guilt-free mocktails, cocktails, and desserts while building on the success of the viral #WaterTok trend.

Other News

News from Legally Addictive Foods, Confusion Snacks, Angel Margarita, Rejuvenation, Suru, Khalo, Santana Snacks, A Dozen Cousins, Olipop, Daddy’s Homemade, Every Body Eat, Paktli Foods and Rule Breaker Snacks.
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
News from Start Right Foods, CVT Soft Serve, Myles Comfort Foods, Not Beer, Maïzly, Free Bird, AN Supps, Chiquita, Fishwife, Bixby Chocolate, NoBaked, Perfy, Sarjesa and Buzzkill Wines.

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