This Week in CPG 01/13/25

🛒 Retail Rollouts

🍪 Fancypants founded by Maura Duggan lands in The Fresh Market

Fancypants has expanded its crispy cookie line into 198 The Fresh Market locations, making its Chocolate Chip, Oatmeal Raisin, and Salted Caramel flavors accessible to more consumers across the East and Midwest coasts. This marks another milestone for the brand, which is now available in over 2,500 stores nationwide.

🍫 Mid-Day Squares co-founded by Jake Karls, Lezlie Karls, and Nick Saltarelli expands into Costco Canada.

Mid-Day Squares, known for its functional chocolate bars, has landed in 43 Costco warehouses across Eastern Canada, with plans to expand to 28 additional locations in Western Canada in the coming weeks. The team aims to repeat their record-breaking success at Costco from last year.

🥤 Rviita founded by Mitch and Karly Jacobsen enters Costco Western Canada

Rviita’s energy drink variety pack has hit select Costco locations in Alberta and Saskatchewan, reflecting the brand’s growth from a small-scale Calgary startup to a prominent name in the beverage industry.

🥚 Crafty Counter founded by Hema Reddy launches WunderEggs at 1,600 Albertsons locations!

The innovative plant-based egg alternative, WunderEggs, is now available at Albertsons and affiliated chains such as Safeway and Vons, addressing growing consumer demand for sustainable and cholesterol-free egg options.

💊 No Days Wasted founded by Nishal Kumar expands into Body Energy Club

With a presence now in 16 Body Energy Club stores in Vancouver, No Days Wasted’s DHM Blend and Hydration Replenisher continue to offer customers science-backed solutions for celebration recovery and hydration.

🥤 Koia co-founded by Maya French, Dustin Baker and Christopher Hunter debuts Koia Elite at Whole Foods

Koia Elite, a high-protein plant-based shake with 32g of protein, avocado oil, and gut-friendly fiber, is now available exclusively at Whole Foods Market, catering to growing demand for protein-rich, clean-label beverages.

🚀 New Product Launch

🎂 Supernatural founded by Carmel Hagen teases clean-label frosting innovation

Supernatural is set to launch a vegan, dye-free buttercream frosting this spring, featuring healthy fats and allergen-friendly ingredients. With a focus on parents’ concerns, the product promises a natural alternative to traditional frosting, staying true to the brand’s clean-label ethos.

💸 Acquisitions and Investments

🌾 Simple Mills founded by Katlin Smith joins Flowers Foods

In an agreement to become an independent subsidiary under Flowers Foods for $795 million, Simple Mills aims to expand distribution, accelerate product innovation, and further its mission of reimagining food with wholesome ingredients.

🏢 Apologue founded by Jordan Tepper opens new production facility

After 1,110 days of planning and construction, Apologue Spirits celebrates the completion of its Chicago production facility and convening space, setting the stage for future innovation and growth in the craft beverage sector.

🎉 News to Celebrate

🧀 Every Body Eat® co-founded by Trish Thomas and Nichole Wilson earns Seed Oil Free certification

By achieving Seed Oil Free certification, Every Body Eat® leads the clean-label movement with snacks that are free from seed oils, allergens, and artificial ingredients, underscoring its commitment to transparency and consumer trust.

Other News

News from Legally Addictive Foods, Confusion Snacks, Angel Margarita, Rejuvenation, Suru, Khalo, Santana Snacks, A Dozen Cousins, Olipop, Daddy’s Homemade, Every Body Eat, Paktli Foods and Rule Breaker Snacks.
News from W, Lotus Foods, Glonuts, My Better Batch, Tiny Sprouts Foods, Spritzal Cookie, Koia, Rotten, Daddy’s Homemade, Curious Elixirs and Daily Crunch Snacks.
News from Start Right Foods, CVT Soft Serve, Myles Comfort Foods, Not Beer, Maïzly, Free Bird, AN Supps, Chiquita, Fishwife, Bixby Chocolate, NoBaked, Perfy, Sarjesa and Buzzkill Wines.

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